Regularly updating your company’s blog provides you with a great opportunity to connect with your customers. A thoughtfully crafted article can demonstrate your expertise and help answer common questions. But if you’re more comfortable writing 280-character tweets or Instagram captions, a blog may seem intimidating. Below are seven tips to help you write better blogs.
Social media helps brands connect with their target audience. However, many brands are faced with a content challenge. How can brands write content for social media in an effective manner? The answer lies in developing distinct audience personas and a social media brand voice. This will serve as the foundation for your efforts. Social media is one of the most cost-effective ways to speak to any audience. It behooves brands to create meaningful, memorable digital content.
“This content should be so valuable that it compels the reader to share it with others across social media channels.” – Shanda Henley, SEO Copywriter / Digital Marketer / Indie Author Continue reading