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Emojis in Digital Marketing: Best Practices and Tips

There are currently over 3,000 different emojis presently in use today. The variety of unique emojis allows for many different ways to use Emojis in digital marketing. Positive and negative ways to use emojis exist due to the various messages they communicate. Here are a few things to keep in mind when determining the best ways to use emojis in digital marketing.

Emojis in Digital Marketing do not Replace Words

Israel will host an exhibit in 2020 comparing Egyptian hieroglyphs to modern-day emojis to show the similarities in the language and pictogram images. Similarly, In 2014 an author recreated the novel Moby Dick using emojis instead of words to compare both forms of the book. Both of these projects proved that despite their similarities, emojis are not a language because they are not complex enough. As a result, emojis should not substitute words in digital marketing. Consequently, using emojis instead of words is never recommended in digital marketing campaigns because it can make messages confusing.  Messages are enhanced through the use of emojis and not created by them.

Emojis used in Digital Marketing
Online marketing messages benefit from using emojis

Situations Determine the Emoji

Situations determine the best method for using emojis online. Social media is a great place to use emojis in digital marketing. Online polls feturing emojis that encourage users to repond with emojis increase engagement. In contrast, experts recommend being cautious about using emojis in emails because they are causal. It is not advised to use emojis in introductory emails because the relationship has not been established with the client yet. Companies that are in the entertainment, sports, music or similar industries have the potential to benefit from the use of emojis. Strictly B2B companies must use caution when determining the use of emojis. Organizations should also determine if using emojis would fit within the brand as a whole before using emojis in digital marketing.

Emojis Humanize Messages

In the digital world, it can be hard to read emotion from text alone. The use of emojis in digital marketing allows writers to communicate emotion and therefore enhance the overall meaning of their messages. The injection of exciting emojis add excitement to posts. Injecting the right emoji also adds empathy to difficult topics. Brands are more humanized and approachable  through the use of emojis that convey emotion. Emojis can give brands personality and can add playfulness to posts. Emojis can also digitally communicate body language and gestures that would typically come from speaking face to face. The clapping hands emoji is an example of using emojis to substitute gestures.

Using emojis is a beneficial way to engage with clients. They are also an excellent way to humanize brands and speak effectively in the new digital language of today. Emojis are not just for teenagers and texters anymore and can be a valuable tool for digital marketers. Emojis are an integral part of digital language and communications and can enhance digital marketing campaigns. 

Naming Your Business

Naming Your Business

Naming Your Business

If you’re like most entrepreneurs, your business is your baby. And just like a baby, naming your business is difficult. You spend hours contlemplating the perfect name, and your end result is fairly simple. It can’t be that hard, right?

Here are some pointers to consider when naming your business:

Avoid Generic Names

It’s hard to stand out from the crowd of competitors, and choosing a generic name will botch your chances. Names like “U.S. Steel” and “General Market” will roll off the tongue, sure, but scream unimaginative and bland. Would you rather go to Kroger, or another store down the street called “Supermarket”?

Keep the Name Simple

At the same time, it’s paramount to avoid names that feel forced with nonsensical hidden meanings and multiple syllables. You don’t want a name that people will forget, and you definitely don’t want to make it so convoluted people have to think about its origin. Nobody is going to think you’re clever for naming your furniture business “Hestia’s Hearthstone” after you explain to them that Hestia is the Greek goddess of hearth and home while a hearthstone is another word for a fireplace.

The Name Should be Descriptive

Piggybacking from the point above, again your name shouldn’t be too convoluted and should convey your services loud and clear, reflecting your identity. Some large company examples include Coca-Cola, Rooms To Go, and Discount Tires. A quick look at your local online map can give you plenty of small-business examples. While a large number of companies get away with undescriptive names, such as Apple and Nike, they’ve had decades to establish their name all while spending a fortune just for name branding. Those businesses can afford it. If you’re at a point where you’re just now naming your business, chances are you’re probably small and should stick your budget to obtaining leads and resources.

Make Your Name Last Forever

Businesses should definitely take advantage of trends and fads, but they know it’s not a long-term solution. The same goes for naming your business. It might be great for short-term turnout but it’s not going to resonate with consumers a decade or even a year from then. If your name stands the test of time, businesses use that to their advantage.

 

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How to clean your blog and make it SEO friendly

As more people are following Marie Kondo’s new phenomenon, which aims to help people clean their spaces by choosing joy with simple tools, we can also declutter our blog to make it more attractive for our readers and SEO friendly.
The KonMari Method™ encourages tidying by category. Keep only those things that speak to the heart, and discard items that no longer spark joy.

how to clean your blog

Is your blog sparking joy?

If your WordPress blog is not bringing joy to you, it really needs a deep cleaning. A messy blog could not only drive away visitors, but it could also be slow, insecure and hard to navigate.
Inspired by this method, we can clean our blog by category.

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Man’s Popular Website Homograph Attacked on His Punycode

Are Your Fat Fingers Letting You Get Robbed?

We jest, but Homograph Attacks are an increasingly serious problem.

Google calls this the “URLephant in the Room” and has an update that protects you from URL imposters.

If you fell victim to these lookalike URLs, you will often find yourself at the wrong end of a phishing or malware attack.

Even with this update, as a website owner, you may still want to evaluate your website name for attacks like these to protect your visitors.

Avoiding a Homograph Attack

Google’s Canary release for Chrome 70 contained a new feature you can enable called “Navigation suggestions for Lookalike URLs”.

If you mistyped a URL, Chrome will provide a message with an alternative that it thinks you wanted to visit.

Just Deserts or Just Desserts?

(No this isn’t the Chrome Message)

This protects you against a class of attacks known as domain name homographic attack. One form is typosquatting, such as paypai.com for paypal.com.

Protect Your Punycode

You are also protected against another homograph exploitation – how a browser displays Unicode characters in regular (ASCII) text (think “Citibänk” instead of “Citibank”) – called punycode.

This obscures domains while displaying the same or similar text for a link (xn—80ak6aa92e.com – a domain translation made from Chinese characters – becomes apple.com in your browser).

You can turn this protection on by entering the URL below in the address bar, and selecting the option to enable:

chrome://flags/#enable-lookalike-url-navigation-suggestions

Go Deep on Punycode and Homograph Attacks – Click Here

What’s a Website Owner To Do?

To protect your brand and reputation from homograph attacks, you could hire an internet security firm.

For More on Impact to Brand Risk – Click Here

They would scan the web for branding and trademark related lookalike domains. They’d also monitor for new domain name registries to flag.

If you run a larger enterprise, you will also want to analyze your internal networks too for any vulnerabilities.

On a limited budget? You could go to this domain checker to cover the most obvious imposters:

Hold Integrity Domain Checker

Background on the Domain Checker Tool – Click Here

Puny or Punny?

Yes we made a bit of a joke of it, but now you know about Homograph Attacks and how you can protect yourself and your website from those URL impostors!

But Wait! There’s More!

The fun hasn’t ended yet. Check out this Justin Bieber Parody.

ESL Gold: A Goldmine for Language Learning and Teaching

The task of learning English can be scary, as can the task of teaching English! ESL Gold offers  many resources for teachers and students, all sorted by skill and level. Content for student and teachers includes videos, daily lessons, speaking, grammar, and vocabulary exercises. Language learning and teaching has never been easier – and FREE!

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yelp website Yelp Isn't Just for Wannabe Food Critics

Discover Why Yelp Isn’t Just for Wannabe Food Critics

Yelp Isn’t Just for Wannabe Food Critics

I was once sharing my affinity for Yelp and asked my friend if she uses the app. She said, “No, Yelp is for wannabe food critics.” I understood what she meant, but I use yelp in a much different way. Here are five reasons Yelp isn’t just for wannabe food critics.

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Top Tips for Managing a Website Development Project

Managing your agency's website developmentTasked with managing your agency’s next website development project? No doubt that it’s a challenging and complex task. Checklists for this process vary by role. Factors like agency size and whether the site will be developed in-house or outsourced influence project management as well. If you are working with a vendor to outsource your website development project, these tips are for you.  Continue reading