There are currently over 3,000 different emojis presently in use today. The variety of unique emojis allows for many different ways to use Emojis in digital marketing. Positive and negative ways to use emojis exist due to the various messages they communicate. Here are a few things to keep in mind when determining the best ways to use emojis in digital marketing.
Emojis in Digital Marketing do not Replace Words
Israel will host an exhibit in 2020 comparing Egyptian hieroglyphs to modern-day emojis to show the similarities in the language and pictogram images. Similarly, In 2014 an author recreated the novel Moby Dick using emojis instead of words to compare both forms of the book. Both of these projects proved that despite their similarities, emojis are not a language because they are not complex enough. As a result, emojis should not substitute words in digital marketing. Consequently, using emojis instead of words is never recommended in digital marketing campaigns because it can make messages confusing. Messages are enhanced through the use of emojis and not created by them.
Situations Determine the Emoji
Situations determine the best method for using emojis online. Social media is a great place to use emojis in digital marketing. Online polls feturing emojis that encourage users to repond with emojis increase engagement. In contrast, experts recommend being cautious about using emojis in emails because they are causal. It is not advised to use emojis in introductory emails because the relationship has not been established with the client yet. Companies that are in the entertainment, sports, music or similar industries have the potential to benefit from the use of emojis. Strictly B2B companies must use caution when determining the use of emojis. Organizations should also determine if using emojis would fit within the brand as a whole before using emojis in digital marketing.
Emojis Humanize Messages
In the digital world, it can be hard to read emotion from text alone. The use of emojis in digital marketing allows writers to communicate emotion and therefore enhance the overall meaning of their messages. The injection of exciting emojis add excitement to posts. Injecting the right emoji also adds empathy to difficult topics. Brands are more humanized and approachable through the use of emojis that convey emotion. Emojis can give brands personality and can add playfulness to posts. Emojis can also digitally communicate body language and gestures that would typically come from speaking face to face. The clapping hands emoji is an example of using emojis to substitute gestures.
Using emojis is a beneficial way to engage with clients. They are also an excellent way to humanize brands and speak effectively in the new digital language of today. Emojis are not just for teenagers and texters anymore and can be a valuable tool for digital marketers. Emojis are an integral part of digital language and communications and can enhance digital marketing campaigns.
Melody is a graduate of Southern Methodist University and a Marketing professional working in the Dallas area. She has experience in mutiple industries and a special interest in digital marketing.