Online purchasing continues to grow. In 2020 it is predicted to hit 4 trillion US dollars. Furthermore, brands should harness the power of making money by using Pinterest.
Today Pinterest has 200 billion pins saved and 322 million people using their platform every month. On average 83% of weekly pinners purchase from posted content that is seen on Pinterest. These numbers continue to grow making it clear that this online-catalogued database is a must used tool for companies of the future. This space not only allows consumers to dream of the future that they hope to obtain, but it’s slowly morphing into an online shopping destination. Brands can market their products and services in one location in order to grow their business and make money.
Understanding how to engage with the Pinterest platform and community will help your business stay engaged with it’s followers and hopefully help your brand make money. What’s not to love about that?
How to Make Pins
Pinterest makes it very easy for businesses to upload their products all at once. Using photos or videos content creation is easy. This customizable feature can aid in quick content creation as well as helping your brand grow a following, drive traffic to your products website and boost sales. Pins should entice your consumers and help drive them to your brands website. Think of Pinterest as a friendly tool that helps promote all your products and makes the online experience that much easier. Using this tool helps to make shopping convenient from any mobile device or computer all at the click of a pin.
How to make a pin.
Tips & Trick for engagement, brand awareness and sales…
Create interesting content for all of your pins.
Organize pin boards from most inspiring to least. Make sure that your imagery or video content draws your audience into each pin board.
Pin product content or inspiration regularly. Keep your feed active and consistent. This will help with engagement.
Re-pin your follower’s images. Why? This will help engage with your followers’. The goal is to lure consumers back to your personal Pinterest page. The intention is for them to interact with your boards and pins to hopefully keep your companies brand and products at the top of their mind. Ultimately this will help to grow your brands awareness and lead you to make money by using Pinterest.
Here are three proven ways to have your video’s thumbnails stand out from the crowd and get clicked on.
1. Make Them Engaging
You want to elicit an instant response, a motivation from your potential viewer. You can encourage that response in a few ways:
a) By “Telling a Story”
Your video thumbnails need to say something interesting about what the viewer might find after clicking.
It can be anything: a “teaser”; “dramatic”, say, reflecting triumph over difficulty; “funny”. It can also simulate or show action or movement.
You have endless possibilities, but your objective is to create interest and curiosity.
b) By “Showing Emotion”
Your thumbnails need to show an emotion, fitting the story.
Aim for positive emotions. They are usually stronger, as this will elicit a positive response in your viewer. Excitement is also good for a response.
c) By “Being Relatable”
Your viewers will react better to thumbnails they can relate to.
TIP: Put YOURSELF on the video thumbnail. Your story and emotion are best portrayed by a human (and to lesser extent an animal) vs an object. And, people are naturally drawn to other people.
BONUS TIP: Get close in on your face and eyes. Thumbnails are small, so a full body shot is less recognizable. Also, we humans find someone’s face and eyes captivating.
2. Make Them Pop
Here you focus more on the technical quality of the image, than the content of the image.
a) By Using “Photo Editing Tricks”
Increase Saturation or “Vibrance”
When you increase saturation you will see greater intensity of colors. Decrease saturation and you will see the opposite – your image will look duller, grayer – flat.
TIP: In Photoshop, you have the “Vibrance” option as a better alternative for photos with people. While saturation affects all colors, vibrance is a bit smarter at avoiding skin tone colors and elevating other colors.
Up the Sharpness
Since video thumbnails are rather small, you can use a bit more sharpness to create more definition.
b) By Increasing Text Size
Your text must also be large enough to be readable. This one below is too small:
TIP: If it is large enough for your bifocal-ed grandmother to easily read on a mobile phone, then you’ve hit your mark.
3. Make Them Consistent
As you grow your following, you want your viewers to instantly recognize that the video coming across their screen is yours.
You have only a fraction of a second to capture your audience’s attention and entice them to click – especially on mobile.
This one below is an example of what not to do with thumbnails.
For all the reasons why branding is good for business, you also have the opportunity to leverage the trust you’ve built with your brand via your video thumbnails.
Here are a few things you can infuse with your brand to create consistency across your published video content.
Include The Obvious
From your existing brand, these should be consistent with your offline physical media and your online properties.
This is where you have some flexibility.
Do you want a vertical bar with your logo on the left? A horizontal bar with the title on the bottom? A thought bubble with your text?
You can use these shapes, placement and color of them to create themes.
For example, product demos, faqs, announcements. Then, on YouTube these can be organized into playlists.
Many Simple Ways to Up Your Video Thumbnail Game
Using these simple ideas, you will banish any default video thumbnails YouTube or Facebook provides (which “suck”) .
More importantly, you will be leveraging your thumbnails to brand your content, attract more viewers and grow your audience.