5 Steps to Mastering the Fears of a New Social Manager

There are 5 steps to mastering the fears of a new social manager. Becoming a social media manager can be scary. What if you post the wrong article, what if you post with a misspelling. There are so many things that can go wrong, but you have to get over that fear in order to be successful. With a little bit of practice all will be fine. Continue reading

Is the new version of Google Glass Water-Resistant?

google glass water-resistantBy now everyone has heard off, used them, or even bought the Google Glass Explorer edition, but now Google is coming out with Google Glass Enterprise edition. So, what new features are the new Google Glasses going to have? Is the new version of Google Glass water-resistant? Continue reading

Blogging on LinkedIn – LinkedIn Tips for Lawyers

Woman BloggingAs reported by the American Bar Association’s 2014 Legal Technology Survey Report, LinkedIn is a lawyer’s preferred social media platform.  In early 2014, LinkedIn gave users the ability to share long-form posts – it is essentially blogging on LinkedIn.  This is a great feature that is only building in popularity.  If you have been thinking about blogging, a good way to test the waters is by using the long-form posts on LinkedIn. Continue reading

Amazon Prime Day breakdown

Amazon Prime DayAmazon Prime Day was held on July 15, 2015 and had been a highly talked about event for the past few weeks! One thing people wondered about was the types of new deals that would appear on the website. Many people were also concerned with the fact that Amazon Prime Day would not be a big hit since people had to purchase a Prime account in order to even take part in the deals. That said the news has broken on weather Amazon Prime Day was a success or not! Continue reading

HDR Photography

HDR Photography

Image by Spencer Martinez

HDR or High Dynamic Range photography is the ratio of light to dark in photography.
Why would it be necessary to use HDR? To create an image in which there is too much light or shadows in a scene. A camera lens does not have the dynamic range to view a scene like our eyes. A human eye has an extraordinary range and sees what is going on in the shadows.
HDR photography is done by capturing several different exposures, from extremely over-exposed to under-exposed and a few exposures in between. The images are then combined using image editing software. Equipment you will need for HDR photography, digital camera, tripod and image editing software. Continue reading

Organize your Social Media

As a social media manager you may find it difficult to say organized. You walk into work everyday with a plan. As soon you sit down all the fire alarms set off. You have to post a new press release, you have to socialize an event, you have an angry client on twitter that you have to address, and you have a spontaneous meeting that derailed your day. That’s the typical day of a social media manager. How can one effectively get through the day organized in such a way that the fire alarms don’t totally throw your day off?

Organizing your social media can be difficult, but don’t let that stop you from getting it done. Continue reading

Develop Business Using LinkedIn – LinkedIn Tips for Lawyers

Now you know have some tips regarding LinkedIn endorsements and groups, but how do you develop business using LinkedIn? First and foremost, make connections with colleagues, peers, clients, potential clients, and those you admire. When making the connection, don’t make the mistake of using the canned LinkedIn connection request, because it’s about making a connection with someone. Instead, write a quick personalized message. If you don’t know them, explain why you are reaching out to them. In addition to connecting with them on LinkedIn, set up a Newsle alert and as Newsle says, “never miss an article about someone who matters to you.”

This leads to the second tip, Be Human! Congratulate people on new jobs, wish them happy birthday, and applaud them on work anniversaries. Also, send a message to your connection when a Newsle alert pops up. It will only be flattering when you acknowledge them.
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Essential Elements of Art in Photography

Essential elements of art in photography

Image by Spencer Martinez

Essential elements of art in photography can make the difference between a snap shot and a work of art. This can be accomplished when adding two or more of the elements of art. The elements of art are leading lines, color, shape, form, texture and space. In this post we will be focusing on leading lines, color, texture and space. Continue reading

The Bespoke Boy Personalizes a JHilburn Suit

RevengeSuitWith a nice fitting shirt, you’ll want to take care of a bespoke suit with your personal touches. With JHilburn you’ll find an array of choices you’ve never had before. A large selection of fabrics from the finest mills in Italy, working buttons, an array of button choices, pockets, linings, a half-lined jacket, and one, two, or three button notches.

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Twitter for Attorneys – Getting Started

Twitter Logo

Twitter as a social media platform, much like a Twitter newsfeed, has no intention on slowing down. At only 140 characters per tweet, it is fast, bite-sized bits of information.  This makes it extremely easy to consume  for busy professionals. Twitter, for attorneys is a must use tool.


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Digital Infrared Photography

digital Infrared Photography

Image by Spencer Martinez

Digital infrared photography can produce some fun and exciting images that can take an ordinary scene and turn it into something interesting and spectacular. Digital infrared photography has many different uses like in the medical field, the military, astronomy, forensics, law enforcement and art, just to name a few. The images in this post were taken with a dedicated digital infrared camera. This Nikon 200 was professionally converted to an infrared camera. These image were captured on an excursion to Glen Rose, Texas in dinosaur valley. Continue reading

The Bespoke Boy Becomes Suited Up


You’ve been measured, careful notes on your fit, cuff, collar, and shirt fabric selections have been taken. Off she goes to place your preferences and order is in production. You’re on your way to building a wardrobe that will be the office envy. In about four weeks your JHilburn Personal Stylist will deliver the shirt to you. She’ll arrange to meet at a comfortable location. She’s taken the time to lightly press your shirt, place on hanger, and deliver your first shirt. The minute you see it you’re excited. She encourages you to try it on. You excuse yourself to the Men’s Room. What a great fit. You take a look in the mirror and check out the cuff and collar. You know this one won’t be hitting pile in the corner floor.
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LinkedIn Tips for Lawyers – Joining LinkedIn Groups

Joining LinkedIn Groups - multiple chances to "shake hands"Where can you meet 2,390 Dallas Bar Association members in one place? No, not a networking Happy Hour. You can meet them in the Dallas Bar Association LinkedIn Group. This access to a large network is why joining LinkedIn Groups is a smart choice. You can potentially connect with people that you wouldn’t otherwise have the opportunity to, you can share articles/blogs you have written, publicize webinars you are giving, and invite others to attend events where you are presenting – all with a push of a button. Joining LinkedIn Groups allows you to be a part of the conversation and bring awareness to yourself and your practice.

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Painting with Light Photography

Painting with Light Photography

Image by Spencer Martinez

Painting with Light is a fun techique that photographers use to illumnate the subject. This works best when it is dark. It is made by moving a light source over the subject while taking a long exposure image. A few ideas for  painting with light: Portraits, film, still life, and landscapes.
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How to: Grow Your Brand on Instagram

How to grow your brand on Instagram and get noticed.


The power of Instagram is enormous – more than 16 billion photos have been shared to date, with an average of 55 million uploaded each day. Social media users interact with brands on Instagram 58 times more than they do on Facebook, and a whopping 120 times more than on Twitter. With so many users, it’s hard to get noticed. Increasing brand visibility and building a community on Instagram is one of the most challenging things to do, but follow these 5 steps and you will reach your goal in no time.

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LinkedIn Tips for Lawyers – Manage Your Endorsements

Manage your endorsements on LinkedInYou sit at your computer and an email from LinkedIn pops up notifying you a connection has endorsed you for your legal abilities in real estate – only problem is your practice consists of immigration work. Although your connections mean well by endorsing your skills, their endorsement might not be for the areas you practice in or how you want to represent your practice. You start to take notice of LinkedIn Endorsements and think to yourself, “What can I do to manage my endorsements better?” Thankfully, managing your endorsements on LinkedIn isn’t as hard as it might seem. There are several approaches you can take to manage your endorsements quickly and easily.
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Surreal Double Exposure in Camera

Surreal Double Exposure in Camera

Image by Spencer Martinez

Creating a surreal double exposure in camera can be done if your camera has the capabilities, if you know how to set the exposures and understand how to adjust the settings. The concept lies within shooting your first image, the subject in a silhouette while blowing out the background, then with the second exposure filling in the underexposed areas. To be successful with this process, you will need to step down one stop for each shot.

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Community non-profit engagement strategy ideas

Community non-profit engagement strategy ideas

Do you want to develop your nonprofit while raising awareness in your community? Would you like to maintain your clients and grow that number? You need a “Community non-profit engagement strategy”. A committee meeting is a great place to collaborate ideas and information needed to present your current and new members of your non-profit. Having a nonprofit updated checklist is vital to your success.

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Knowing your brand and using social media to promote it

yourbrandKnowing your brand and using social media to promote it may seem like something reserved for Fortune 500 companies.  In reality, they are not the only ones that need a brand and social media presence.  Today even individuals can benefit from building a recognizable brand through social channels.  You may be wondering why you need to brand yourself and here’s why.

Think of it as a way of promoting yourself.  Today’s job market has completely shifted from in-person searches, calls and other non-technical means, to online searches. This means knowing your brand and using social media to promote it are your first line of defense. Your dream job may not appear on job boards like or Knowing your brand and using social media could lead a recruiter conducting a confidential search right to YOU.  Having a recognizable brand and using social media to promote it become your most powerful tool whether you are looking for a job or not.Your brand and using social media

Your brand and knowing how to promote it

When building your brand and using social media, consider the following in your planning process.

  • Network, network, network: Most business people have already tapped into the power of LinkedIn, which has become the largest network of professionals.  It’s not enough to have a LinkedIn account. Creating your brand and using social media will increase your visibility to others within the site. Listening and commenting on conversations to keeping up-to-date with your network’s activities and giving congratulating will raise your ranking for those potential recruiters.
  • Selecting the right tools: Using visuals to promote your work or telling a story can instantly make a connection for the viewer before even ever meeting you.   Consider creating accounts that can support your trade.  If you are a photographer, share your work on  If you are a chef, share your recipes and photos on  Videographer, is your best friend.  You get the idea!
  • Stay relevant: Don’t forget that the virtual world moves quickly and it is important to keep your profile and support social media channels updated with your latest work.  This can also increase your visibility in internet searches.

Knowing your brand and using social media to promote it can be easy.  It all starts with a plan of what is the best way of promoting yourself and keeping it relevant.

Facebook Tools to Target Ads

picture of a dartboard with darts in the center representing "on target"Facebook Advertising: Tools to Target Ads

Facebook COO Sheryl Sandberg and CEO Mark Zuckerberg sent a big “thank you” last week to Facebook advertisers and announced they had reached two million active advertisers.  In spite of the nice “thanks,” that’s probably good and bad news for advertisers. Continue reading

Magic: The Every-Man’s Personal Assistant Service

Looking for ways to add some convenience to your life?  Do you need some help knocking a few pesky items off your to do list?

If so, this new personal assistant service may be the answer to your call… or text, as the case may be!

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Business development using social media

Business development using social media

What is Business development using social media? Development/growth for your business using Facebook, Twitter and other social media outlets. Walk though the introduction of social media platforms and how to use them to develop your business. Today’s market is full of ways to connect with your audience using social media platforms. We will start at your website and work our way out! Continue reading

Twitter Story Pitches May Yield School Media Coverage


Twitter story pitches increases media coverage.As a school district public relations professional, you are working diligently to pitch story ideas to area, state, and national news media to obtain coverage for your district. With so many educational entities vying for news media attention, some public relations experts recommend that you add Twitter story pitches to your social media strategies for communicating to journalists.

In many cases, print, television, and digital journalists still prefer story pitches in an email. Some reporters like to use Facebook. Building a professional relationship with the news media is also still a critical part of the job. Continue reading

Engagement through social media storytelling

Three great tools that can help you create engagement through social media storytelling.

social media storytellingCreating an engaging campaign increase chances of people recalling your brand; however using social media storytelling tools will give them the power to share your story for you.  According to Statista, in 2014 there are approximately 164 million smart phone users in the United States.  That is almost three times more than 2010. Like the number of users increasing, so have the number of engaging social media storytelling tools.   Making your stories easy to share is essential to enabling your audience to tell your story for you.

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Business plus digital equals progression

Formula (b+d=p) Business plus digital equals progression

Formula to success 

 Knowing how to use the latest in digital advancements is a vital role to your company’s success. Have you noticed a multitude of new trending ways to market your brand, expand knowledge and endless opportunities? Have you thrown a curve ball lately? Business plus digital equals progression let’s go from phone-book to digital. Meetings in a boardroom are decreasing while digital meetings are increasing. Live in future for your business. What is your next step?

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Finding the right keyword search formula

Choosing the right keyword search formula for your Keyword search formulawebsite is a blend of creativity and science.

Remember those early writing assignments from high school — finding the right keyword search formula was key?  The ones where you had to actually visit a library to do research and cite your sources?  Writing for SEO isn’t that much different.  Like those papers, it starts with finding the right keyword search formula to begin your writing assignment.

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The Art of the evolutionary change in communications

The Art of the evolutionary change in communications

The Art of the evolutionary change in communications Two men wearing white gloves holding picture of ancient art, computer, yahoo messanger and astronaut

The Art of the evolutionary change in communications

The Art of the evolutionary change in communications Can you predict the future in communications? From ancient artifacts to digital in communications. Architectural findings a beautiful wealth of information still awaiting its revealing day. Teaching and mystifying us on a daily basis this knowledge was and is very hard to be obtained. This is possible through passion, drive,inspiration, travel, time, and money. Records are kept by preserving artifacts and advancements in writing have led us to hand written records.

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Listening though the ears of social media

Listening though the ears of social media Listening through the ears of social media #digpro monitoring

Listening through the ears of social media

Listening though the ears of social media

Listening though the ears of social media Who What When Where. Who is your audience? What devices are they using? Where are they online? Continue reading 

What’s trending in social media? Hashtag Campaigns

Hashtag Campaigns, digital communications, social media, trends, twitter

What’s trending in social media?

Quick tips to put you on the right path for your social media hashtag campaigns

If you’ve watched television or shopped at the mall recently, chances are that you’ve seen multiple Hashtag Campaigns. This phenomenon seemed to have appeared out of nowhere overnight and has completely flooded not only social media, but overall communication and marketing channels for every company imaginable.

Wondering how you can build the right Hashtag Campaigns for your small business? Look no further; here are three tips to consider as you prepare for your marketing calendar. Continue reading

Go global with social media

world map of social media toolsCongratulations! You have developed a really powerful social media strategy for the U.S. market. Your audience is very engaged, they love your brand and even your top management is very pleased with the results. In fact, they are so happy about your social media activities that they want you to go global with social media! How exciting!

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