Content creators work under pressure to keep their followers entertained. For a lot of them, this is a side job, between their other job responsibilities. Even stay at home mommy bloggers have a busy life, but they set aside some time for blogging.

Public relations professionals should consider this when emailing them to ask them to do stuff, most of the time offering “great exposure” in exchange.

A lot of PR people fail when trying to reach bloggers and influencers, because of their lack of time or experience to do it.

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As more people are following Marie Kondo’s new phenomenon, which aims to help people clean their spaces by choosing joy with simple tools, we can also declutter our blog to make it more attractive for our readers and SEO friendly.
The KonMari Method™ encourages tidying by category. Keep only those things that speak to the heart, and discard items that no longer spark joy.

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Keeping track of analytics is the best way to know if your social media strategy is working.

Above all, you need to figure out what your business needs from social media.

For some businesses, sales are important; others need to increase brand awareness.

One of the best way to bring success to your company, is choosing the right social media analytics tool, depending on your business goals.

Having a lot of followers and likes is great, however, tracking audience reach and engagement is even more important.

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Giveaways and contests are fun ways you can reward your followers and boost social media engagement. They are also a great way to promote your product.

It can be hard to get your followers to comment, like or share your posts. Giving away a great prize from time to time could help keep your readers motivated. Your followers will be grateful and happy to engage with your brand.

To do a giveaway you could either use your company’s social media channels or partner with influencers to host or promote it.

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A Facebook Live campaign can boost your brand’s exposure online and increase customer engagement.

Facebook Live is a free feature of the Facebook app that allows you to stream real-time video to your audience from your smartphone. It was released in April of 2016.

Did you know that marketers prefer Facebook to create live videos followed by Instagram?

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Want to get more comments on your social media? Lucky for you, engagement is a strong force in the world of social media and there are plenty of ways to get more comments on your social platforms. For the sake of time, we will assume that you’re already putting engaging content out there. Now we just need to figure out how to get more comments. This blog will go over four clever ways to get more comments on your social posts. Continue reading →

Have your Instagram posts plateaued?  Did you know that Instagram posts with at least one hashtag average 12.6% more engagement than posts without a hashtag?  The quality of a hashtag is extremely important but yet so often overlooked.  Yes, hashtags are #everywhere.  And in most cases, they are thrown into the content and not utilizing their true potential.  Once known as a simple pound sign, the hashtag is a powerful tool that goes beyond aesthetics.  Continue reading →

Haters are the early warning detection system for your business.

Discerning brands strategically use social media as an extension of customer service, with skillfully prepared teams in place for unexpected online situations. Nobody likes loud, verbal haters. While it might be easier to not deal with online negativity, these situations need to be addressed in a timely manner.

While It is certainly easier to avoid them at all costs, the dark cloud haters cast might actually offer a silver lining. Continue reading →

Understanding your target audience is important when looking to improve your market outreach.

If you’re missing the mark with your audience, ask yourself if you truly understand them. Here are 4 factors to consider when understanding your audience.

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What’s worse than stale potato chips? Stale content on your social media channels. Whether you are a leader, business owner, or entrepreneur, it’s advantageous for you to keep your content “alive” on social media. In fact, make this a non-negotiable priority. And, it’s actually easier than you may think.

So, without further ado, here are three awesome ways to keep your content from going stale across your social media channels.  Continue reading →

Today, one of the most iconic brands in athletic apparel is transforming the social media game. Adidas is chiefly synonymous with athletic shoes. While you may recognize the brand for their quality and style, you might also want to explore how to maximize your brand awareness on social media like Adidas.

The brand produces more than 850 million product units annually. So it’s no surprise that Adidas is cultivating an undeniable influence on social media, specifically Instagram. If you want to maximize your brand awareness on social media like Adidas, get ready to incorporate some of the brand’s tactics in your own strategic efforts.

“Change the game, run the world.”  – Adidas

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There are currently more than a dozen popular social media platforms for businesses to choose from. From Facebook, Twitter, Instagram, to Snapchat, choosing the right social media channels for your business can yield a significant ROI. The challenge lies in uncovering which platforms support not only your business objectives but also your target audience’s interests. It behooves you to understand the personality of each platform. How do your products and services align with the personalities of these social media channels? Does your target audience gravitate toward visual content? To select the right social media channels, you’ll need to develop a strategy around your products and services, as well as your target audience.  Continue reading →

Do you want more followers? Of course you do. Social media marketing is inherently about popularity. The higher your reach, the more influence you have. And influence results in sales. But growing your audience can be easier said than done. Factors like brand integrity and engagement come into play. Read on to learn how to increase your reach on social media by capitalizing on these marketing strategies. Continue reading →

Great social customer care, delivering the customer experience people want in social media, can become your competitive advantage. It may even make your customers jump for joy.

Everybody Wants Great Social Customer Care

Think of yourself as a customer. When you buy something that doesn’t work or stops working, how does it feel? What do you do? Chances are you don’t want to call the 800 because that’s usually not a good experience. If you tweet them and they answer that would feel pretty good, wouldn’t it? Continue reading →

Is coping in an open office possible while keeping your sanity?   Shared office spaces save companies money, but only if employees are able to concentrate and thrive. Today’s open office environments are designed to encourage collaboration and workflow, but many studies suggest they are not as effective . Here are a few tips to help you navigate in an open environment. Continue reading →

Nonprofits are constantly trying to find ways to cut costs so that they most money possible goes to providing services to their clients. Those that are behind the digital marketing curve will often toss the reigns of their social media to some young new hire to be done among their other many roles. For those newbies, the learning curve is high. Here are some quick tips if you wake up to find yourself a social media manager for your nonprofit.  Continue reading →

Live blogging has become a key tactic for news outlets and individuals covering big events. Understanding how to use the form for your company or clients can help you make the most of major events and news. The key is knowing when to live blog. Continue reading →

Leaders and Managers

Today, leaders and managers must be able to set the goals, develop a plan, communicate the plan, supervise execution of the plan and continually build a motivational climate.  Many companies must meet the new challenges in the global world.  Globalization has changed the way leaders and managers do business.  What make a good leaders and managers?   Continue reading →

Snapchat: Texting of 2016. But, one must ask, when is it appropriate to Snapchat in the work place? Or can it be pulled off without being noticed? Is it possible ? Always great questions. Generation X? Generation Y? It doesn’t matter. Here’s the 101 on how to Snapchat at properly work. There are only two big rules you must follow.  Continue reading →

Thesis

What makes a great leader?  A leader is a person who wants to be the face of an organization, the person responsible for success and failure, the person who has all the right answer, and is someone who has no room for improvement.  These tend to be commonly held beliefs in our society and “A Leader’s Legacy” sets out to show how these beliefs are not only wrong but how true leaders act.  The book discusses what it is to be a leader and how legacies are left behind.  The book disputes leaders are born or made, and shows that leaders aren’t always the charismatic  or natural leaders. Continue reading →

You know women love wine and social media. The question is can you encourage women to try, and buy, your wines by engaging them in conversation online.

According to a 2014 Gallop poll, women are wine drinkers, more than 46% of women who drink alcohol choose wine as their drink of choice. Women buy 57% of all wine sold and they are buying it for consumption, not collecting it. With this kind of buying power, the potential is huge for any wine brand that can win them over. But how to reach female buyers? Pew research shows that 80% of women online regularly use social media and 77% of them are on Facebook. Women love wine and social media, to reach more female wine buyers, connect with them online.

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A list of the top 5 FREE social media tools every social media manager needs to know about:

Hootsuite – a complete social media management system. From posting content to multiple channels, to measuring analytics to monitoring what people are saying about your brand. This platform is go-to social media platform and is one of the top rated free social media tools. Continue reading →

There is no denying that social media has turned our world upside down. It has completely transformed the way we communicate. As marketers and communicators, it is vital to stay up-to-date in the ever changing landscape of social media. Here are some 2015 social media updates you won’t want to miss out on.

 

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Social media is ranked the most difficult marketing tactic. Surprised?

Why is this? And why does your boss not understand the importance of investing time and resources into doing it right?

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How to grow your brand on Instagram and get noticed.

The power of Instagram is enormous – more than 16 billion photos have been shared to date, with an average of 55 million uploaded each day. Social media users interact with brands on Instagram 58 times more than they do on Facebook, and a whopping 120 times more than on Twitter. With so many users, it’s hard to get noticed. Increasing brand visibility and building a community on Instagram is one of the most challenging things to do, but follow these 5 steps and you will reach your goal in no time.

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Social media is very important in today’s digital age and social media can drive sales, but that depends on how well a company uses the tools provided for each platform. First and foremost, if a company is not present online they are probably perceived as untrustworthy, hiding something, or they don’t care enough about their customers to interact with them on a personal basis, so it is important to have a social media presence. That said social media is a tool that can be used for so many different things, like customer service, announcing new products and services, and even telling customers about new deals, but the one thing that every business wants is for their efforts to drive sales!

So how do you than use social media to drive sales? Well, it depends on how much effort and time your business puts in. According to Bryan Kramer, the CEO of Pure Matter, the best strategy is not to sell, but to spend your time listening on all the different platforms. Below are 3 tactics that if businesses use show how social media can drive sales. Continue reading →

Do you want to develop your nonprofit while raising awareness in your community? Would you like to maintain your clients and grow that number? You need a “Community non-profit engagement strategy”. A committee meeting is a great place to collaborate ideas and information needed to present your current and new members of your non-profit. Having a nonprofit updated checklist is vital to your success.

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