Content creators work under pressure to keep their followers entertained. For a lot of them, this is a side job, between their other job responsibilities. Even stay at home mommy bloggers have a busy life, but they set aside some time for blogging.
Public relations professionals should consider this when emailing them to ask them to do stuff, most of the time offering “great exposure” in exchange.
A lot of PR people fail when trying to reach bloggers and influencers, because of their lack of time or experience to do it.Continue reading