Archives

Avoid Costly Social Media Mistakes!

Emojis reflecting unhappy emotions with the center emoji reflecting happy faceBrands need to evolve with their customers to stay relevant, but in doing so, they may make social media mistakes.  A quick internet search reveals several companies that have lost credibility among their customers.  For example, in 2017 Dove published a racially insensitive Facebook ad. It showed a black woman morphing into a white woman after using Dove soap. Offended social media users voiced their displeasure and quickly damaged Dove’s reputation and sales.   How can brands avoid these social media missteps and take reasonable risks? Continue reading

Build Your Integrity with Digital Marketing in 2019

The buying experience is getting more critical to the consumer and they want to buy from a dealership they can trust. They need to know that you have their best interests in mind. Digital marketing offers many ways of showcasing the excellent customer service your dealership provides. Build your integrity with digital marketing in 2019.

Promote A Culture Of Family-Friendly Shopping Experiences.

Video should be an essential part of your digital strategy.  YouTube is the second largest search engine.  If you’re not participating in this area, then your missing opportunities that your competition is leveraging.  Testimonials and short customer reviews about your dealership help build trust and integrity.  The next time a customer has an exceptional experience, share their story and elevate your marketing.

Promote Your Team.

Employee shaking hands with customer

Do you have employees that have been with you for more than eight years?  A great shopping experience begins with a solid sales team.  Long term employees often have sold to multiple generations. Create short stories about these loyal team members.  Highlight their relationship with their customers.  Show potential customers you are family friendly. 

Be Creative and Precise With Your Message!

Digital advertising allows you to be very creative and precise. The ability to target your ad to a specific consumer is unmatched. This will allow you to create particular ads for select groups of people, such as Russian speaking consumers. Create campaigns that are meaningful to your specific audience in 2019. Remove the limitations of traditional advertising and be more intentional and thoughtful. A creative and precise marketing campaign will improve integrity with your clients.

It’s Time To Make It Happen!

New tools are constantly being developed to help you perfect your digital campaign.  Log into your Google Analytics and examine your website traffic.  Are you converting web traffic into store traffic?  Simple website optimizations can make significant differences in building new sales for 2019.  Monitor your online reviews.  Quickly address any negative comments.  Leverage the tools available, and build your integrity with digital marketing in 2019.
“Dependent upon the platform, you want to be building your dealership’s reputation with reviews, culture content, special offers, and communicating with your followers while at the same time working to gain more.”
Alexandra Patty https://www.dealerteamwork.com/blog/setting-up-a-successful-2019-automotive-digital-marketing-strategy

3 Reasons Why Your Client’s Lead Conversion Sucks!

Lead Conversion is at the bottom of the Sales Funnel but can have a big impact on Sales.
Is Your Problem at the Lead Conversion Stage?

Have you ever worked your tail off on an awesome marketing campaign, generating great leads for your client, only to find that few of those leads are converting into paying customers?

It happened to us, running ad campaigns for doctors.

You can learn from our real-life lessons on three ways your client may be inadvertently sabotaging their own lead conversions and what we did about them.

If you are confident that you are targeting the right audience and bringing relevant leads, then you will want to investigate these areas for problems.

For Average Lead Conversion Rates by Industry – Click Here

Problem 1: They Don’t Have Dedicated, Trained Staff for Lead Conversion

Picture of President Obama on the phone in the Oval office, with feet on desk.  Is he Converting a Lead?
Converting a Lead?

If your clients are small to mid-size, they likely don’t have dedicated staff to respond to leads.

In our case, we found one doctor had receptionists and nursing assistants assigned to working their leads.

That can be okay if their staff prioritizes lead contact and follow up.

It is a bigger issue if that same staff has no experience or training to “close the deal”.

Resolution:

Have a discussion with your client and their staff who are handling the leads.

With our client, we found they lacked training, and their responsibilities were unclear.

We connected them with resources that would get them the training they needed. Also, the doctor designated a primary and a backup individual.

Result:

They went from barely any lead conversions to over 10x improvement in conversion rate.

For a Little More Depth on Lead Conversion Sales Process – Click Here

Problem 2: They Are Not Responsive to Incoming Leads

From last photo of President Obama, this is Michelle Obama on the phone in front of Christmas lights.  Is he engaging with incoming leads or something else?
Engaging with Leads?

Leads age. Every hour that goes by, their value declines. Your leads go from a potential customer who was ready to engage to one who may have had a change of heart.

Another of our client doctor’s staff had challenges in following up within 24 hours.

We found that the lead forms that came to them in an email were not “visible” in the sea of regular emails they had.

Resolution:

You may need to do some detective work, secret shopping, as well as, frank discussion to get to the bottom of this.

We ended up agreeing to change their ads to route a call to a designated office number where Leads were sure to get an instant response.

Results:

Their lead conversion improvement turned a negative ROI into a rather profitable source, and bigger ad spend.

Why Follow Up in 24 Hours is Critical to Lead Conversion – Click Here

Problem 3: They Are Not Attentive / Managing Their Staff on Lead Conversions

President Obama is in a media theater room with hands in air, cheering a touchdown in Superbowl game.  Is he managing his staff, or having a party?
Party Time!?

Your clients may be like ours – they are not professional sales managers.

Yet, they do need to adopt measurements and processes that ensure they are keeping tabs on their staff’s performance.

Resolution:

This is hard to assess and delicate to discuss with a client.

One of our doctor clients had several “lines of business. Ultimately, with a trusting relationship and frank discussion, we were able to understand that the one we were advertising was, unfortunately, not a high priority for him.

If he were motivated, we were prepared to help him plan metrics and reporting that he could review with his staff weekly, and monthly, to maintain a healthy lead conversion ratio.

Results:

There are some things you cannot fix.

We agreed to halt the ad campaign. It was not a good investment for the doctor to continue without the supporting back-end for success..

We did leave the door open if his priorities were to change.

If Three Reasons Lead Conversions Suck are not Enough – Click Here for Eight

The Ultimate Fix

President Obama is in Oval Office signing a paper in front of his Cabinet members.  Is he solving the lead conversion problem by instituting a checklist?
Add to Your Checklist

Ultimately, you need to get this right from the start to optimize lead conversions.

When you first engage with a client for a lead generation campaign, ask them about these three things.

Are they prepared for success too?

It is now part of our checklist for engaging clients and should be on yours too.

And with your existing clients, where lead conversion seems a problem, these are the key areas to check for ways to improve those numbers and THEIR ROI.

Social media success: It starts with a social media plan

chalk board with "social" post-it note reminders

How often have you heard a company express excitement about joining social media, only to follow with a story of how the page is now stagnant?

And what about the company Facebook page with stories that never quite connect? Endless #NationalDay posts, poor photos, and copy-and-paste messaging flood their timeline with no consistent tone or quality. 

Many companies fall into the trap of “winging it” on social media. Social is casual, so the assumed approach is to treat the company page similar to a personal page. Add some disorganization and a fear of transparency, and social media can become a nightmare for a company’s image and credibility.

Today, companies cannot survive on social without a basic social media plan. And because goals, trends and platforms change, it’s important to assess and adjust your plan regularly. Thankfully, structure is a profound benefit of planning. Once you can answer a few strategic questions, you are well on your way to creating sense of direction for your social media presence.

Elements of a social media plan

Know your objectives. (WHY)

Make sure you are clear on company objectives and how social media should support them. Once you establish WHY you are using social media, each post or campaign should support that mission. Create a list of goals and prioritize them from highest to lowest.

WHERE will you be social?

While it is tempting to jump on as many social platforms as possible, it’s not always necessary. Where is your audience most active? How many channels can you manage reasonably? There is no shame in starting small as a means to establishing a cohesive social footprint.

HOW will you post and measure success? – Decide how you will post to each platform. Will you post three times per day? Should every other post include video? Should all posts include a link to more information? Also, decide which measurements matter to your success. Do you want to increase website clicks? Are you looking to increase newsletter subscribers?

If this is your company’s first social media plan, a deeper dive into the WHY is appropriate. Consider Sprout Social’s guide to Creating a 30-Day Social Media Plan. The guide is a day-by-day approach to creating a foundation for how your company uses social media. Not only will you walk away with a polished, customized social media plan—you will have a data-driven document to guide and educate everyone involved.

Focus your team’s efforts and you will see success not only in your numbers, but in overall cohesiveness.

3 Pillars of Social Media to Enhance Brand Intimacy

Woman smiling while looking at her tablet screen with multiple digital connections represented by drawings on the wall behind her showing her social media intimacy
image courtesy www.youthvoices.live

Do you want to enhance your brand intimacy on Social media? You need to focus on three key pillars. Connect to engage, converse to excite and listen everywhere. The result is a more engaged and devoted audience. Let’s explore these three pillars that boost brand intimacy on social media.

Connect to engage: Make the right type of connection.

A dog and cat looking at each other through a glass door trying to connect with one another to show it is important to connect with right audience to enhance brand intimacy on  social media
Connect with the right audience

The secret to a successful relationship depends on making the right connection. There are many social media platforms to choose from however to enhance brand intimacy, you should choose the right channel mix. And hey, there is no universal formula in social media. Therefore, not all channels connect with the audience in the same way. Each channel is unique with a distinct audience, different purpose and communication style. For instance, Facebook builds community, Twitter is crisp and topical, LinkedIn is a professional powerhouse. So, craft the engagement strategy keeping in line with this difference and you will see your brand intimacy maximize on social media.

Converse to excite: Collaborative communication.

Three monkeys engrossed in a two-way conversation with head tilted to represent like in any relationship collaborative conversation is key to enhance brand intimacy on social media
Free-flowing two-way communication

Encourage audience participation. Social media and traditional media are not alike. Social media allows for two-way communication. Take advantage of it. Such exchanges on social media enhance brand intimacy. Be consistent. Be collaborative. Also, use a good mix of rich verbal and visual content. Adopt a fun interplay and conversational style communication and see your brand peak on engagement metrics. Want to enhance the brand intimacy furthermore? Engage your audience through games, polls, and contests. This is a great way to boost audience participation and brand affinity. Additionally, brands must recognize that everyone has an equal voice. Always avoid statements or imagery that might have a negative impact on consumer sentiments.

Listen everywhere: Listen intently with your eyes and ears open.

A cute dog listening intently with a raised ear to show listening is important to enhance brand intimacy on social media and relationship
Listen intently

Do you want to improve your relationship? Then listen more. It improves the understanding of a relationship. Brands must listen to consumers across all digital platforms to improve brand intimacy. Practice active listening. Keep a constant check on comments and posts across channels. This helps avert crisis and build credibility. There are several listening tools and monitoring tools for social media. Use these to monitor what is being said about your brand and its competitors. This is a great enabler for brands to be agile and responsive. Consumer’s attention span is shrinking. Therefore in social media, time lost is an opportunity lost. So, it is critical to listen intently and everywhere to enhance brand intimacy on social media.

It is a fast-paced digital world. There are multiple brands competing for consumer’s love. Hence, it is important for the brand to be always top of mind. Social media enhances brand intimacy by empowering it to understand and react to the consumer pulse in real time.

ig

Small Brands Need Instagram

How do small brands stand out in a noisy, digital world? Be seen. Instagram is a visual content-driven social media platform. It is one of the best tools to for small brands to gain visibility, drive engagement and build awareness.

Why Is Instagram Important for Small Brands?

In 2017, Instagram had an estimated 500 million daily active users. It is the second most popular social media network in the world. Instagram’s vast and valuable reach is an advantage for small brands on the platform. According to Digital Vijay, audiences receive visual communications faster and better retain it. This makes visual content even more critical in digital marketing and branding. 

Instagram Uses and Features

Instagram’s core feature is content sharing. Users edit then share photos and videos as posts on their profile pages. Posts also become visible on their followers’ timelines. Once a user uploads content, they can add captions, hashtags, and geo-tags and tag other users. With these features, posts are easy to track and search, and increase in visibility.

Other functions are now available on the platform. They allow users to engage in new ways:

  • Stories lets users post content that is only visible for 24 hours, like Snapchat. Other media are available to layer, including licensed music, emojis, gifs, text and links to user profiles and external sites. Users can archive and group Stories into collections for others to view beyond the 24-hour expiration.
  • Instagram Live, similar to Facebook Live and Periscope, allows users to live-stream video and interact with viewers via a chat function.
  • Instagram TV is similar to Facebook Watch or LinkedIn Learning. Users can create and share long-format video content. These videos are available to post on the user’s profile and add to collections. 

Instagram also offers business profiles with additional tools for brands to  build awareness and drive engagement. 

  • Contact buttons are located at the top of business pages. They immediately connect users with businesses via email, text or phone call.
  • Promote boosts the visibility of a previously shared post.
  • Insights provides analytics into follower demographics and post performance. 
  • Shopping tags posts with product information (descriptions and prices) that link directly back to a brand’s website

Tips and Tools to Get Started

There are many right ways to use social media in marketing. Clear and concise messages, and posts with intention are always important. As you integrate Instagram into an overall social marketing strategy, remember these tips:

  • Content must have a clear purpose. First, determine the intention (promote, raise awareness, etc.). Then, ensure all elements (images, captions, hashtags) are an accurate reflection of the brand and intent.
  • Use text sparingly in images. Convey the message in one view. Use the caption to continue the story. Canva and Adobe Spark are tools that help create captivating posts that tell stories with few words. These tools are also cost-efficient for small brands with limited budgets.
  • Create and use brand-relevant hashtags. Create a brand-unique hashtag to build awareness. Include other relevant hashtags to boost the brand’s visibility in searches.
  • Be aware of your audiences’ interests and triggers. In digital communication, intention and tone is not always apparent. Messages are easily misinterpreted. Be careful and deliberate in combining images, captions and hashtags. Consult multiple people to proof content before post.
  • Plan ahead. Consistency is the key to maintain visibility. Create a content calendar and plan posts ahead of time. This will ensure messages are on-time and relevant. Hootsuite and Planoly allow you to create and schedule posts. Allocate one hour per week to brainstorm topics, create images and schedule posts.

Hootsuite’s list of over 24 Instagram statistics is a helpful with strategy creation. These statistics show the significance of Instagram as a branding tool. Instagram’s Business page is a robust resource for small brands that want to gain visibility on the platform using a business profile. 

Man’s Popular Website Homograph Attacked on His Punycode

Are Your Fat Fingers Letting You Get Robbed?

We jest, but Homograph Attacks are an increasingly serious problem.

Google calls this the “URLephant in the Room” and has an update that protects you from URL imposters.

If you fell victim to these lookalike URLs, you will often find yourself at the wrong end of a phishing or malware attack.

Even with this update, as a website owner, you may still want to evaluate your website name for attacks like these to protect your visitors.

Avoiding a Homograph Attack

Google’s Canary release for Chrome 70 contained a new feature you can enable called “Navigation suggestions for Lookalike URLs”.

If you mistyped a URL, Chrome will provide a message with an alternative that it thinks you wanted to visit.

Just Deserts or Just Desserts?

(No this isn’t the Chrome Message)

This protects you against a class of attacks known as domain name homographic attack. One form is typosquatting, such as paypai.com for paypal.com.

Protect Your Punycode

You are also protected against another homograph exploitation – how a browser displays Unicode characters in regular (ASCII) text (think “Citibänk” instead of “Citibank”) – called punycode.

This obscures domains while displaying the same or similar text for a link (xn—80ak6aa92e.com – a domain translation made from Chinese characters – becomes apple.com in your browser).

You can turn this protection on by entering the URL below in the address bar, and selecting the option to enable:

chrome://flags/#enable-lookalike-url-navigation-suggestions

Go Deep on Punycode and Homograph Attacks – Click Here

What’s a Website Owner To Do?

To protect your brand and reputation from homograph attacks, you could hire an internet security firm.

For More on Impact to Brand Risk – Click Here

They would scan the web for branding and trademark related lookalike domains. They’d also monitor for new domain name registries to flag.

If you run a larger enterprise, you will also want to analyze your internal networks too for any vulnerabilities.

On a limited budget? You could go to this domain checker to cover the most obvious imposters:

Hold Integrity Domain Checker

Background on the Domain Checker Tool – Click Here

Puny or Punny?

Yes we made a bit of a joke of it, but now you know about Homograph Attacks and how you can protect yourself and your website from those URL impostors!

But Wait! There’s More!

The fun hasn’t ended yet. Check out this Justin Bieber Parody.

3 Easy Social Media Tactics to Engage Your Audience in 2019

Engagement. When it comes to social media, everyone wants it, but not everyone has it. The question remains, how do we get our customers to engage? Below are three easy social media tactics for you to implement and engage your audience in 2019.

Before we get started, you must know your audience and which platform best suits their needs. Have amazing images that need to be seen? Look no further than Instagram. Interested in increasing your brand awareness and traffic to your website? Facebook, Twitter, and Pinterest can all help with that. When posting, don’t forget about # (hashtags)! They are a great way for your audience to find you.

Now that we know a little bit more about each platform, let’s chat about three easy ways to engage your audience in 2019

Ask!

First, ASK! How will your audience know what you want them to do unless you ask them? Make sure your intentions are clear. The more the audience knows, the more likely they are to engage with you and your brand. This post from Hubspot gives a few different ideas on asking specifics from your audience.

Consistency is Key!

Next, stay consistent. As with most things, consistency is key! Getting in front of your audience often and using a consistent voice will help your audience gain trust and confidence in your brand. According to this blog from Sprout Social, “43% of social media users only interact with brands to get a direct response to a question or issue.” If your brand does not remain consistent with its voice, your customers may feel your brand is in-authentic. Always be timely with replies to your customers.

Be Useful!

Last but not least… If you want your audience to engage with your brand in 2019, be useful to your audience. At its heart, Social Media is a place to connect. Listen if there are problems. Provide information to your audience that will help them out. Keep in mind that not every post needs to be about a promo or a sale.

There you have it. Three easy Social Media Tactics you can implement right now in order to help engage your audience in 2019. Let me know what you think in the comments below!

Every Business Needs Social Media

Fewer Americans are turning to traditional news outlets and newspapers for news. Newspapers have always been an important part of the American news landscape, but they have been hit hard as more Americans digest news digitally. According to Pew Research Center, “The industry’s financial fortunes and subscriber base have been in decline since the early 2000s, even as website audience traffic has grown for many.”[I] It’s no coincidence that every social network was created during this period of decline. Research shows that younger generations consume the majority of their news from social media platforms. The use of social media for business communication is imperative. Every business needs social media. Here are four popular social platforms that are great for business.

Facebook

Facebook is the most popular social media network even with the recent leaks and bad press they’ve received. This platform can be invaluable to small businesses when used correctly. Facebook can be used to share important company updates as well as share events and photos. Business accounts allow for access to robust advertising tools and analytics. These pages also allow you to highlight hours of operations, contact information, and so much more.

Twitter

Twitter gets news out quickly, providing short updates or sharing links to larger articles. Many businesses use Twitter to share images and videos. This is a great platform for interacting with users by mentioning, liking and retweeting other users’ tweets. Many companies do well with Twitter by using their brand voice and personality on the platform. Many consumers would rather direct a complaint to a business via Twitter instead of picking up the phone or writing an email. As a result, large organizations use Twitter as a way to handle customer service. If you have exciting content, Twitter is a great tool for quickly spreading the word.

Instagram

Instagram is the most photography centered of all of the platforms and is growing in popularity with businesses. This is a visual platform that’s based entirely on photo and video posts. Instagram Stories and Instagram Live have proven to be great tools for businesses to promote their products and services. Although some aspects of Instagram translate to desktop and laptop usage, the platform is almost entirely mobile. Creative businesses and influencers most excel on Instagram, however, it’s a great visual platform for all businesses to embrace.

LinkedIn

LinkedIn is the best platform for professional networking, for finding top talent, and for promoting businesses as industry leaders. This platform is designed for professionals. Many Human Resource teams and hiring managers use LinkedIn to search for applicants and future employees. Therefore, prospective employees use LinkedIn to find out more about a company they are pursuing. As a result, inkedIn has become the best place to post job openings and information about company culture. Businesses can join industry-specific LinkedIn Groups to ask and answer questions. This helps brands stand out as industry experts and brings people to the company’s page and website.

Listening Tools

One of the most important parts of marketing and business communication is analysis. Regardless of the platforms used, every business must use social listening tools. There is an abundance of tools available (Hootsuite, HubSpot, SalesForce, BrandWatch, Google Alerts). Social listening is the process of tracking conversations around specific keywords, phrases, and topics and leveraging your insights to discover opportunities to create new content for those audiences. Companies need to pay attention not only to notifications but also to the huge group of people talking about their business, their brand and their products and services.

[i]http://www.journalism.org/fact-sheet/newspapers

Utilize Instagram More Effectively for Your Photography Business

You just bought a camera and want to start a photography business. You’ve established your logo and website. You’ve built your portfolio by experimenting with family and friends. Now it’s time it increase your brand awareness. What better way to establish your presence than with Instagram. I will share with you tips on how to use Instagram more effectively for your photography business.

Quality and Consistency 

It’s all about quality, but don’t forget to be consistent. Posting poor quality photos can be an eyesore to your followers. Be sure keep the photo’s width between 320 – 1080 pixels and height between 566 – 1350 pixels. Create visual harmony by being consistent with your post. Find a theme, choose a color scheme, pick a photo format and stick to it. Using apps like Preview app or Later app gives you the ability to see the layout of your photos before posting.

Engagement

Engaging with your followers is a must. It helps create awareness and establish rapport with potential clients. After you post a photo and if a follower makes a comment, respond. This is your first hand experience with your followers. Use Instagram Story to showcase behind the scenes of a photoshoot or create How-To videos on IGTV to give your followers a glimpse of how your magic is create. This builds credibility.

Hashtags and Tags

Don’t forget your hashtag. Hashtag might look annoying if overused, but are effective when used properly. You can use up to 30 hashtags per post. I would caution you on using all 30. You don’t want to appear to be spam. Make sure you hashtags are relevant to your post. If you’re posting photos of a wedding, find relevant hashtags that are searchable to your target audience, i.e., #weddingplanner, #weddingdress, #dallasweddingphotographer. Tag local wedding planners, venues, wedding dress designers, and magazine. Hashtags and tags help drive engagement.

Your Bio is a Business Card

How effective is blank business card? Completely fill out your bio. Add your name, your website, use hashtags, and tell your audience about the services you provide. If the photos you post serve as your portfolio, your bio serves as your business card.

Difference between a Blogger, Vlogger and Influencer

Do you know the difference between a blogger, vlogger and influencer? Below is a better understanding of each of them that will help you with future marketing decisions for your product. Continue reading

Strategies for Social Media

Marketing managers, are your strategies for social media helping or hurting your metrics? This question was posed to Will Duderstadt, VP of Digital Marketing at M/I Homes. His responses and a few simple tips below will help. Click on the podcast link below to hear more:

Is social media hurting or helping your digital marketing metrics?
Is Social Media Hurting or Helping

Whether you build widgets or new homes, the billboard approach to lead generation is dead. Strategies for social media cover a range of platforms and can leave marketing managers feeling like they are hunting mosquitoes with a shotgun. Sound right? Here are three tips to help keep your social strategies – and budget – out of the social graveyard.

Social Strategy Tip 1: Find your audience

Finding your audience depends on their consumption traits. Content, relevance, and engagement must be highly focused. Talk to your audience, get to know them and understand why they use the platform they do. Focus groups can help zero in on key content needs. In sales, it is all about location, location, location.

Social Strategy Tip 2: Tell your story

Apple, Tesla, and Zappos are unique companies in completely different industries. However, each is unique in the same way. They tell a great story. Creating an origin story that leverages one-of-a-kind aspects of your company, product or culture will help you stand out. Content matters, make yours compelling.

Social Strategy Tip 3: Mini-conversions, not megaphones

Now that you have found your audience and have a great story to tell, remember not to yell your story with a megaphone. Strategies for social media are about just that, being social. Connecting and engaging with your audience is about a conversation, not yelling price, features, or what is most important to your conversion. Stay social and convert lead opportunities with likes. 

Hope you enjoyed the podcast and tips. I’ll have more on digital marketing and social media in the next blog, thanks for stopping by!

Create Social Media Buzz for Nonprofits

Nonprofits have touching stories to share but usually few resources to help share them.   How may they stand out in a sea of paid and unpaid content?   Four social media tips for nonprofits create social media buzz on a budget! Continue reading

Reaching Hispanics Through Social Media

Best social media practices for engaging Hispanics

Hispanics are a growing population in social media use. Brands are adapting to changing demographics by creating content tailored to U.S Hispanics. According to Media Post, “75% speak Spanish at home, and most of them are more loyal to companies that cater to them in Spanish.” Learn the best practices for reaching Hispanics through social media. Before brands can start engaging Spanish-speaking audiences, they need to understand how they connect online.

Best Practices to Engage Hispanics through Posts

1. U.S Hispanics Prefer Both English and Spanish Language Content

Companies that communicate in both languages on social media are more appreciated since many Hispanics online are bilingual. Brands are viewed as more authentic and have a stronger brand presence because Hispanics feel like they are being considerate of the demographics. One way to better achieve that is to open a Spanish language page. McDonald’s uses this strategy to effectively engage Hispanic users on their Facebook page. They communicate and interact in Spanish as well to reach Hispanics through social media.

2. Hispanics Like Reading Content That Reminds Them of Their Roots

Tie your social media posts to traditions or ideas that differentiate the Hispanic demographics without making it sound distasteful. For example, use dishes or the idea of family in posts.

3. Post Videos With Shareable Content

Shareable video content in Hispanic demographics

According to pm360, “U.S. Hispanics spend nearly 66% more time per week watching videos on their smartphones compared to the total market.” The video content they watch also ties in to their culture and language. They share video content on social five times more often than non-Hispanics. So video content should be a vital in your brand’s social media strategy.

4. Giving Back to the Hispanic Community

Share or promote community involvement of your brand through social media. Hispanics value brands that are involved and give back to the community through events, scholarships, and others.

Don’t miss a huge opportunity to reach a growing audience. You can make a large impact with a targeted Spanish language campaign that reflects your brand’s identity. For extra tips, check out blog post

Effective Use of Social Media for Your Dealership

Marketing your dealership is a multi-directional task. Traditional forms of advertising such as TV and radio are still highly effective. However, if you’re not taking advantage of social media, your dealership is missing opportunities to connect and engage with potential customers in new and effective ways.  Effective use of social media for your dealership will elevate your sales!

Choosing The Right Social Media Platform

There are numerous options available to get started in your digital advertising journey. The first thing you must do is determine where your customers are hanging out. Do they use Facebook, Twitter, or Youtube? What is your competition doing? Which platform will give you the best way to communicate your product in meaningful ways? The best thing to do if you do not know is just get started and learn by doing. There is no right or wrong way to use social media. However, some ways will be more effective than others. So get out there and start creating content and see what happens.

Be Creative and Different!

One thing that is unique about social media is that it allows you to do things that are not possible in more traditional forms of advertising. Create videos highlighting interesting customers. Create a story about a veteran you served. Tell their story and how your dealership helped them get the vehicle they needed. Make it heartfelt and honest. Good stories will create followers that will have a strong affection for your business. You can build your community quickly by offering excellent customer service in your store. Make your customers part of your social media story. There will be a connection that will create brand loyalty moving forward. Finally, don’t re-create the wheel. Build on what others have done successfully and make it your own.

The Bottom Line

Moving your advertising forward means taking risks. That doesn’t mean you must make a huge financial risk, but it will take time and diligence. Stick with it, and you will discover new opportunities to create long-lasting customers.

Humanize Your Brand

There are many strategies on how to humanize your brand and leverage the power of Instagram as a B2B business. Instagram isn’t a space solely for millennials, bloggers, and consumer brands. Today, Instagram is also a medium for B2B organizations. Many companies wonder how they fit the platform and how they can differentiate providing valuable content to their audience. It is important to understand that a piece of content that performs well on another platform will not perform the same on Instagram.

Continue reading

Improve Increasing “Stickiness” For An Online Business

“Stickiness” is an informal measure of how well a brand resonates with consumers, including both quantifiable and quantitative attributes. The best way to improve it is by creating a website that emphasizes the company’s unique nature.

Continue reading

Parks and Recreation Departments Become Social

Finding a staff dedicated to marketing parks and recreation departments is as common as finding a miniature horse with a college degree. Parks and Recreation features the quirky and passionate Leslie Knope. Parks and recreation professionals carry the passion of Leslie Knope while serving local communities on a daily basis. Digital marketing is here to stay, and local governments are learning to embrace social media.

Continue reading

Social Media Events in Dallas

Dallas skyline reflecting in water

Katy Trail Ice House, Happiest Hour, Uptown, Deep Ellum. These are the places we know and love to unwind at in Dallas. But does there exist such a place where a digital marketer can unwind AND become a student of their craft? Here are 3 fun social media events in Dallas worth attending.

Continue reading

social media strategy world cup ready

How to make your social media strategy World Cup ready

Do you know what’s trending online right now? Real-time monitoring may be crucial to your business. If you know what people are talking about, you can make informed decisions about your digital marketing strategy. Trending topics are powerful because they show what interests are popular and what people are paying attention to at that very moment. Connecting your strategy with trends is the most effective way to capture the attention of a broader audience. This means that during the World Cup, you need to be talking about the World Cup. Here’s how to make your social media strategy World Cup ready.

Continue reading

How will “AI First” Impact Your SEO?

AI-First
In 2017, Google’s CEO, Sundar Pichai, announced that the company will focus on becoming an, “AI first” company. This year, he unveiled Google Duplex, a new technology for conducting natural conversations to carry out “real world” tasks over the phone. But more important for digital marketers, how will all of this impact SEO? Continue reading

ESL Gold: A Goldmine for Language Learning and Teaching

The task of learning English can be scary, as can the task of teaching English! ESL Gold offers  many resources for teachers and students, all sorted by skill and level. Content for student and teachers includes videos, daily lessons, speaking, grammar, and vocabulary exercises. Language learning and teaching has never been easier – and FREE!

Continue reading

Personal Brands Are For Everyone

In 2018 personal brands are for everyone. Building a personal brand opens the door to unlimited opportunities. A well developed personal brand will take you much further than Instagram likes and followers. Below are steps to establish your brand.

Continue reading

Influencers: Increasing your Brand’s Awareness

influencers marketing
Influencers are quickly changing the way brands are getting awareness out for their product or service. ‘Tribes’ are everything and influencers create that connection with their followers. The moment something hints of an advertisement, people become skeptical. Influencers become a trusted source with their honest opinions of your brand. Here are a few ways using influencers can increase your brand’s awareness.  Continue reading

Get More Comments on your Social Media!

Want to get more comments on your social media? Lucky for you, engagement is a strong force in the world of social media and there are plenty of ways to get more comments on your social platforms. For the sake of time, we will assume that you’re already putting engaging content out there. Now we just need to figure out how to get more comments. This blog will go over four clever ways to get more comments on your social posts. Continue reading

Are You Actually Measuring Your Company’s Digital Strength ?

"Digital Strength may be the most important determinant of business health and future growth not being measured, many managers are missing the digital signals that could help them better compete"

“Digital Strength may be the most important determinant of business health and future growth, not being measured, many managers are missing the digital signals that could help them better compete.”

Digital transformation isn’t simply about enhancing traditional approaches to whatever your organization does, but about using digital technology to find new, innovative and creative ways of approaching, accomplishing, and accelerating your organization’s activities, Today, almost every business is focusing on how to drive profitability through digital. Many business leaders are finding that traditional metrics underestimate the impact of digital, leaving their organization vulnerable to competitors.

Continue reading

What’s Your Story?

Whats your story? The world connects to something or the other there is a situation. There is an experience and then there is a necessity. That’s when the products and service are created. Every product or a service has a compelling story behind it.  When we watch an advertisement on the TV you are most likely to find a story with the product. Maybe a medicine, a car, or even a tissue roll.

All the salespeople are Product or Service Evangelists. They will always have a story to say. A Narrative to be more precise. Where they can position their product, to increase the impact and necessity of the same. We are all humans and there is always something we connect to. Even if we switch the roles, we should always think and ask what’s your story. Continue reading

Ready to upgrade your map app? Check out this Emoji-based app 🗺👌

Do you remember the days when you used an actual map to get around?  Yes, a paper map – the one you purchased from a local gas station and stored in your glovebox.  If you’re a millennial, then probably not.  Nowadays we all have our favorite go-to map app but sometimes typing an address can be a lot of work.  Now there’s a new iOS map app that’s accelerating the way you use maps on your phone in a visually compelling way.  Emoji-based map app WYD, short for “what you doing”, uses emojis rather than a text keyboard to search for nearby places to explore and share with friends. Continue reading

FluentU: Entertaining Language Learning App

Drops, Duolingo, FluentU, the list goes on of options for language learning apps. This week’s review covers FluentU, a fun entertainment-based video language learning app that will keep beginners enjoying learning a new language. Compelling content like movie trailers, music videos, inspiring talks, and more is there to engage new users of FluentU.

FluentU describes their technology as “real world video content that’s entertaining, timely, and ideal for language learners.” This fantastic video language learning app and website certainly lives up to this claim.

Prices start at just $10/month for a basic membership

The video language learning app is available for download for iPhones (Android app coming soon). A subscription requires signup with an individual 15-day free trial. Users are then charged $10/month for a basic membership and $20/month for an upgraded version. Bonus: users can cancel at anytime. The plus version claims it is the most popular. Unlimited word lookup, quizzes, and even the ability to make your own flashcards are features available in the upgraded subscription.

Users of this video language learning app may select their choice of movie trailers in which key words and phrases occur. Then, while the movie is playing, captions appear below. Users may then pause the trailer and receive a spoken definition of an unknown phrase or word simply by tapping on the word.

A highly engaging language learning app, the content really does draw you in. Rather than memorization of phrases or words, users are able to connect with tangible, interesting content. The content, too, is all selected by choice – all the while teaching structure of language and basic grammar. For example, The Handmaid’s Tale, Season 2, is available to watch as a video or take a quiz. Crazy Rich Asians is also an option, a movie set to be in theaters later this summer!

Give FluentU a try for a fresh, entertaining approach to learning a new language!

What’s your hashtag strategy for Instagram? #whyitsimportant

Have your Instagram posts plateaued?  Did you know that Instagram posts with at least one hashtag average 12.6% more engagement than posts without a hashtag?  The quality of a hashtag is extremely important but yet so often overlooked.  Yes, hashtags are #everywhere.  And in most cases, they are thrown into the content and not utilizing their true potential.  Once known as a simple pound sign, the hashtag is a powerful tool that goes beyond aesthetics.  Continue reading