The influencer marketing industry continues to grow at a rapid pace. By 2022 influencer marketing is expected to be a $15 billion industry. Nano-influencer marketing provides an entry for brands looking to add influencers to their portfolio.
The influencer marketing industry continues to grow at a rapid pace. By 2022 influencer marketing is expected to be a $15 billion industry. Nano-influencer marketing provides an entry for brands looking to add influencers to their portfolio.
Social media is continually changing the way we consume information. Did you know that visual content is 40 times more likely to be shared than textual content? Video is to be considered the most engaging communication channel when marketing your brand. Continue reading
Instagram followers are a very important aspect of building your brand and ultimately lead you to a higher success rate by improving online presence, promoting your service, and staying ahead of competition.
Snap for business is an effective way for your brand to reach new customers. There are millions of Snapchat users active each day. That could equal millions of new followers for your brand. Users are spending more time in the discover section every day, which is a way for your business to connect with new Snapchat users and build a strong following.
Are you wondering how to grow your Instagram account? You’re not alone!
There is a lot of advice out there on how to grow an Instagram account, it can get overwhelming. But fear not, growing your Instagram account is not an impossible task!
Here are 3 ways to level up your Instagram strategy and grow your Instagram account.Continue reading
It is okay to admit that you initially thought Tik-Tok would only be around for a couple of months. However, 800 million users later and the social platform is a creator’s paradise. Tik-Tok has evolved into the premier place for innovative content and fast followings. The platform has become the place for quick news, life hacks, and introspective thinking. So your brand or organization has to hop on as quickly as possible right? Consider these things before you create your account.
Due to the ongoing pandemic, a diverse range of ages flocked to Tik-Tok at an accelerated pace. A contrast from previous apps like Instagram and Facebook. Tik-Tok is not just reserved just for Generation Z. According to REQ Marketing, the percentage of 25- to 34-year-olds on the platform grew from 22.4 percent to 27.4 percent while 35- to 44-year-olds increased from 13.9 percent to 17.1 percent. So ask yourself if your target market is even interested in Tik-Tok. If they are over 35, they might not engage with Tik-Tok long enough to be worth the time.
Content creation takes time and skill. Many brands are stretched thin between multiple platforms, print and web advertising, media placements, and more. It is important to assess the workload and skills of your team because if you are going to push your audience to a platform, the content needs to be of value.
Tik-Tok works best when brands do not take themselves too seriously. At its heart, brands can build an awareness. It allows them to easily showcase your products or services and hop on fast growing trends. While Tik-Tok is not the first stop for a conversion, It will keep your brand top of mind.
This blog post is breaking down three major reasons why video content is the best way to promote your organization or product. There are a million options, but video content will is the best investment.
Customer online reviews contribute to a consumer’s decision. They comfort them that they made the right choice. That’s why online reviews are crucial for customers and your business. However, responding to these reviews is even more important for good business visibility.Continue reading
n a perfect world, great Instagram content would garner followers and likes worth all the painstaking effort that went into creating it. From shooting and editing the perfect shot and crafting that witty, but the subtle caption, the ultimate goal is to achieve the metrics that lead to happy clients. However, creating great content is just the beginning. There is an inherent science to tackling the Instagram algorithm. Below are the top three ways to conquer the algorithm for any client.
Reputation X, an online reputation management blog, shares that only 10% of audiences see the intended content. To reach the other 90% you must engage through comments, whether on a feed or through stories. The Instagram algorithm honors accounts that invest in adding to the conversation. Another tip is to create authentic content of value. This will garner likes and shares to push your message to multiple audiences.
A goal of the Instagram algorithm is to create a curated experience. It goes beyond following and takes a deep dive into what accounts a user has liked and shared historically. It feeds users content that they want to see and information that they find valuable. So how does your client end up on the coveted list? Consistency. Using platforms like Later will help your client stay top of mind ( well, top of feed).
Although Instagram has moved away from chronological order, time still matters to the algorithm. It still wants to show followers the latest in the content that interests them, especially those that do not use the platform less frequently. The Instagram algorithm wants to show infrequent users the highlights. The best tip for mastering this Instagram element is to take a deep dive into your analytics to see when the bulk of your audience is actively engaged.
Create a LinkedIn business page to expand your brand awareness. Do not let your company get left behind. Launch your LinkedIn Business Page today.
As the use of Instagram influencer marketing continues to increase, so does its value to marketers. Here are some trends and tips to consider before incorporating Instagram influencer marketing into your digital strategy.
With numerous social media platforms, businesses need to determine which are best for them. Here are three of the most popular.
Social media growth hacks are very important to know as PR Experts. With the pandemic upon us and everyone at home, the attention span of your customers is less than 12 seconds, and you want them to keep their focus on you a little longer than that.Continue reading
Pinterest is the latest social media platform to introduce a story feature. Pinterest Story pins are also the biggest update allowing users to share inspirations and ideas.
Story Pins are a new way for creators to share content with their audiences on Pinterest. But why it’s such a big deal? Because they are different than other story platforms.Continue reading
Unsure which social media platform to use for your business or personal needs? Here is a complete breakdown dissecting each social media channel and how to best apply it.Continue reading
And here are some of the digital marketing trends for this year.Continue reading
Today, LinkedIn is used as a universal online networking tool, and often seen as a alternative to resumes. However, don’t take cold comfort just because you happen to have a LinkedIn account. Like an actual resume, it’s important to actual tend for it and update it. Here are some mistakes to avoid for your LinkedIn profile.
Have you ever been caught in an elevator with a coworker or professional you haven’t met, engage in small talk, and have trouble pitching yourself? The good news is that the online equivalent – the LinkedIn summary about yourself – doesn’t have to be recited or memorized. The bad news is that oftentimes LinkedIn summaries are of poor quality or even nonexistent. Do not overlook this. Try to at least use 40 words to describe yourself and career goals.
Your LinkedIn header and profile picture often make first impressions. If you don’t have a header and profile photograph, it will tell potential employers you’re too lazy to change them yourselves. Or even worse: people will think you’re a bot, and that’s how to get completely ignored online.
For your header, go online and find a worthy stock image or graphic that best speaks your personality and industry. It doesn’t have to be anything too fancy, but don’t leave it blank. Your profile picture needs to be a well-shot photo of yourself, preferably smiling. It doesn’t have to be anything too fancy or dapper, just don’t use a logo or invite your pets in the shot.
You can make the best LinkedIn profile, but it doesn’t mean anything if nobody believes you. People want to trust you on your word, so what better way to obtain that trust by getting others’ praise? If you don’t have any recommendations, nobody is going to take your profiles seriously.
The first step takes time, but be sure to give out your own recommendations to your fellow coworkers. Don’t expect for anything in return immediately, because eventually your coworkers will naturally start doing the same. When the time is right, there will come a time when you can ask for recommendations. If you’re a hard worker and generally well-liked, people will be more than willing to help you out. It not only helps you, but makes them look good too. A win-win scenario.
Did you know that individuals on average spend 144 minutes or two hours and twenty-four minutes per day exploring social media channels and an average of 16 hours of online video content is consumed per week? Considering these staggering statistics, let’s examine the importance of using video content within your social media strategy and explore five tips to consider when creating video content.
I bet you are wondering what benefits video content has when analyzing your marketing goals. Well, video content can increase your profitability, give perspective to products and services, showcase user experience and even help reduce questions that your staff may answer regularly. Below are five video tips to consider when making a video…
Videos can completely transform your brand strategy in seconds. Not only are videos engaging, but they also provide content that is quick and informative. I hope these video tips were helpful and allow you to create content that is consistent, creative and unique to your brand. Have fun and enjoy making those videos!
Information is everywhere. Every day the human mind consumes on average approximately 100,000 words or 34 gigabytes of data per day. This staggering statistic may seem daunting when wanting to have your voice heard through social media channels, but have no fear because below are five simple solutions to consider before releasing your thoughts into the online world. These steps will get your business noticed no matter what stage your business and it’s social media channels may be in. If you want to learn how to grow your social media engagement continues reading for suggestions below.
When establishing a social media plan you must analyze all social media channels to understand your audience and what they are desiring. Examine social media channels to see what content is driving business to your platforms and how your community is engaging with your content. Whether you’re in the beginning phase of creating a business or have an established following make sure that your brand’s voice and values are clear. These two important messages will act as the backbone as you establish a strong social media plan.
It is important to consider the social visibility of your competition. As you analyze all your social media channels map out an outline of where your strengths and weaknesses lie. Take this list and compare this research against your competition. Examine the differences and consider these points before identifying the next steps of planning a social media plan.
During the conversion scan listen to what people are saying within or about your industry. As you scan through the different social media channels listen for relevant keywords or concepts that continue to emerge. Be aware of patterns that form. This research will help identify where your audience engages the most as well as what people are saying. This scan will provide understanding into the direction you may want to steer your brand towards and will give you insight as to what social media platform/s might suit your brand or personal goals best.
Considering there are many social media channels to choose from how does one know what channel suits their business or marketing campaign the best? Above you identified your competition and what their audiences were talking about. Now it’s time to decide what social media channel will be most effective for your brand or product. Thoughts to consider…
After gathering research and conducting a scan on your competition as well as your platforms it is time to establish a content posting plan. For this final step create unique visuals for your audience and choose a few social media platforms to post your information. Keep your posts clear, consistent, and creative in order for your brand’s content to stand above everyone else. Determine themes, messages or visuals that represent who you are and what you stand for.
Finally, forming a targeted social media approach can either make or break you and your business. Therefore, when creating a social media plan stay focused, consistent, and most imporantly have fun!
Having a brand means having the essentials; the actual design elements behind your business & your voice & messaging. You should ask yourself, “How do you want your audience to feel when they come across your business?” Is your brand portraying that message?
“Experience” is an all encompassing term for your brand. It can mean how they resonate with your social media & content, or how your packaging caught their attention, or even how they describe your business when they recommend your business to their friends.
A solid experience with your brand is what makes your audience loyal, trusting, and ready to purchase and recommend to their friends.
Your voice is the essentially the “conversation” that your business has with your audience. In order to make your voice clear, you’ll need to first decide the general route you’ll want to go down: are you going to be professional or more laid-back? Once you’ve figured out general direction, you can start getting more specific with description words. Create a word map with all of the descriptive words you want your audience to recognize your business as. Use this word map for your website copy, your Instagram captions, your blog posts, your product imagery. However you come up with your word map, it’s important that you stay true to it.
Logo variations, design elements, patterns, a color palette, and typography choices all go into how your brand is perceived by your audience. People don’t fall in love with a logo, they fall in love with how your brand makes them feel. The design process should consider your target audience, your business goals, your industry competition, and your ultimate vision. Investing into your brand will give you the clarity and the confidence that you will need in order go from successful to flourishing.
This mainly applies to product based businesses, but should still be considered with any business in general. A stunning presentation means that you’ve considered how your audience will visualize your product or service in their lives. Your presentation is what stops your ideal customers and makes them say “I need this.” It starts with your packaging, printed/digital materials, and is elevated by product photography. We live in a visual world, full of Pinterest, Instagram, and advertisements. Your brand needs to stand out in the right way and inspire your ideal audience. Remember the word map that you used to find your voice, and the mood board that inspired the vision behind your brand? Use these resources to create a vibe for your product photography (or stock photography if you’re a service based business) so it can fit seamlessly into your business as a whole.
While these three things can all be considered alone, in order to create lasting impactful brand on your audience, it’s important to consider everything together.
For that reason, this world is full of marketing noise, brands competing to get consumers’ attention. However, consumers are becoming more selective on the information they want to get. This is one of the reasons why brands are turning around to emotional marketing, to ensure their product connects in a deeper way with their audience, opening a channel of communication and keeping their preference/loyalty.
Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy. Emotional marketing typically taps into a singular emotion, like happiness, sadness, anger, or fear, to elicit a consumer response.
The main objective is to generate that positive emotional bonding between the brand and the consumer, in a way the consumer trusts and feels the product or service is adding value to their lives.
The ultimate goal of using emotions in digital marketing is to become the most loved brand in the market space. Therefore, understanding what reactions the product will communicate to the consumer will determine how close the brand is from becoming a love mark.
This doesn’t mean that brands have to use emotions to get audience’s attention but creating experiences that are significant to the consumers. This is where innovation comes to help differentiate in the market.
Nowadays is important to have good content as part of the marketing strategy to ensure its relevancy within the social platforms and tactics used. The success will depend on how effective the conceptualization and planning process is to have a clear idea of what type of emotions the message will convey.
Investing on understanding emotions in digital marketing will get brands closer to consumers, this can be done by having a good storytelling in place and applying neuro-marketing to use the right behavioral techniques.
It’s paramount these days to have a website associated with your business. With consumers frequenting the internet for research before buying, you would look dishonest and unprofessional not to. Here are some tips to consider when starting a website:
Nobody wants to play scavenger hunt on your website, your customers should have an easy time looking for whatever it is. Limit your top-level navigation to five tabs with relevant pages under them. Additionally, have a graphic that clearly indicates a way to go back to the home page. If you’re feeling up to it, add a search function so consumers can find what they want with ease.
It’s fun to get creative on your website, but try not to overdo it. This includes wacky fonts, colors, and gifs. While there are exceptions for a very particular audience, the bottom line is that your customers don’t want to be bombarded by an explosion of visuals.
Everyone has a small personal computer in their pocket these days. If someone wants to know more about your business on the fly, don’t blame them if they’re immediately turned off when they open the desktop version. Most website development hosts come with features to design and test mobile layouts, easily accessible with templates at your disposal. Make the best with it.
This is a no-brainer. With the ongoing distrust of the media and growing terms such as “fake news”, it’s important not to spread misinformation. If you want your website to be taken seriously, cite your sources, watch for grammatical errors and keep everything up to date.
Chances are that you have other business priorities. Even when your website looks shiny and complete, it’s going to require constant maintenance. From updates, SEO, analytics, security, and backups there are plenty of reasons to keep catering to your website. You can hire a website developer or even a third party company to handle specific issues. Either way, don’t neglect your baby.
LinkedIn is known as the most professionally focused social media platform. LinkedIn has over 660 million users in more than 200 countries worldwide. Two professionals join LinkedIn every second. LinkedIn can increase brand awareness, generate leads, promote new positions, and educate customers. These are a few tips on how to create a thriving LinkedIn company page.
The overview section is where businesses describe who they are and what they do. Thriving LinkedIn company pages have well thought out overview sections because this is one of the first impressions of the company page. Using search engine optimization strategies in the overview section is also a crucial part of thriving LinkedIn company pages. Overview sections with SEO content work well because they make the page more visible in search engine results and bring more people to the page. This section is where a company needs to be purposeful and communicate vision, mission, values, positioning, and product.
LinkedIn is a professional networking site, and therefore all content should reflect a professional tone. LinkedIn should is an extension of a company’s professional persona. Companies with thriving LinkedIn business pages engage with people appropriately and are not overdramatic. Be cautious about misusing jokes and humor on this platform. Pushing sales or one-sided content is also not beneficial for a LinkedIn business page because it is not keeping the ideal client’s interest in mind. Do not try to be casual to boost engagement.
Posting with a purpose is a valuable part of creating a thriving LinkedIn company page. Quality over quantity is a significant factor to remember when deciding what to post or share on LinkedIn. Create posts that would benefit the ideal client or help them solve a problem. Being helpful and friendly is more engaging to clients than being sales-oriented. Studies also show that creating posts with original images that do not look like stock photos make content more appealing to followers. Using headlines that are clear and concise with a call to action for followers is a great way to post with purpose on LinkedIn.
Analytics are essential on any social media platform. Maintaining a thriving LinkedIn business page involves monitoring and acting on analytical data. Analytics show what is working and not working on a LinkedIn page. Analytics also show audience demographics. The information gained from monitoring analytics produces more targeted content because it shows how followers react to the content.
Having a strong LinkedIn strategy is an integral part of having a thriving LinkedIn company page. LinkedIn speaks to multiple audiences at the same time. Employees and prospective employees, current and potential customers, and industry players and competitors all interact with LinkedIn company pages. Utilizing these tips will help create the best page possible for successfully using LinkedIn as a business.
Your brand is the face and voice of your company, and when the two are no longer aligned and your business has effectively outgrown its image, it’s time for a rebrand. – Forbes
Some businesses reflect at the end of the year on what worked & what didn’t work. They also go through goals & improvements to make in the new year. You can reflect any time on what is working in your business, it is important to look at every aspect of your business with an open-mind & unbiased perspective. One of the worst mistakes businesses make is sticking with the if-it-ain’t-broke-don’t-fix-it attitude. Think of the opportunities & possibilities that can come from change. If you’re reflecting on your business – take these reasons for a rebrand into consideration!
Your business deserves more than just a logo. Your audience doesn’t remember your logo – they remember how they feel when they interact with you & your brand. Does the logo cover the tone of voice you will use when you speak to your audience? The colors/fonts that will be used on your website to invoke a certain vibe? A complete brand identity covers everything that you need for clarity in all aspects of your business. Having this clarity gives you the confidence to maintain your brand efficiently!
Having a brand that doesn’t feel natural to you can throw off the way that you interact with it. You might be embarrassed to give your website information out or maybe you have no clue what to say when you write an Instagram post. A disconnect between you & your brand can cause you to feel uninspired and confused, which only negatively impacts your business. This is a big reason why a rebrand could be necessary.
Change is natural, and change is necessary. Sometimes it’s not a total revamp, but being able to take some time to reflect on your brand, your audience, & your business in relation to each other every now & again is important.
Similarly to reflecting on your audience, you should always reflect on your business goals when thinking about your brand. Determining your goals might sway which elements we focus on during the design phase. Whether that be focussing on the amount of logo variations, or maybe putting more emphasis on the brand marks. It’s important to make strategic creative decisions crafting your brand in order to ensure that it is successful moving forward.
It is important no matter what stage in your business to feel completely confident in it. Is it embarrassing to give out your business cards? Do you catch yourself telling people that your website was just something you threw together? Are you not feeling inspiration to post? If one or more of these topics resonates with you – you could be ready for a rebrand!
If you’re thinking of starting a podcast, now would be an excellent time. The podcast has proven to be a high effective marketing tool for individuals and businesses. Don’t expect it to be easy, you’re bound to make a lot of mistakes along the way, which is completely normal. For a headstart, here are a couple of mistakes to avoid for your podcast:
It’s nice to sound (and be) informed on a topic with lengthy explanations but people today have little time. It’s important to keep your podcast relatively short. Think of the people listening to it during driving, lunch breaks, working out. If it exceeds a reasonable listening time, start thinking of ways to shorten it.
When starting, you might be tempted to buy the biggest and best equipment available. You do NOT need to go excessive when recording your voice. Now that’s not to say you can get away with recording on your iPhone, but you can easily get away spending under $100 on secondhand equipment. Check your local and online retailers for refurbished mic and filter models and avoid cost extremes.
Like most company and personal blogs, they’re usually covering a specific niche. It’s okay to go offtopic for a segway, afterall, it keeps the commentator more interesting to listen to. But keep it relevant to your niche. Don’t start your podcasts about pizza restaurants in New York and somehow end up dicussing Chinese take-out by your 50th podcast.
There are currently over 3,000 different emojis presently in use today. The variety of unique emojis allows for many different ways to use Emojis in digital marketing. Positive and negative ways to use emojis exist due to the various messages they communicate. Here are a few things to keep in mind when determining the best ways to use emojis in digital marketing.
Israel will host an exhibit in 2020 comparing Egyptian hieroglyphs to modern-day emojis to show the similarities in the language and pictogram images. Similarly, In 2014 an author recreated the novel Moby Dick using emojis instead of words to compare both forms of the book. Both of these projects proved that despite their similarities, emojis are not a language because they are not complex enough. As a result, emojis should not substitute words in digital marketing. Consequently, using emojis instead of words is never recommended in digital marketing campaigns because it can make messages confusing. Messages are enhanced through the use of emojis and not created by them.
Situations determine the best method for using emojis online. Social media is a great place to use emojis in digital marketing. Online polls feturing emojis that encourage users to repond with emojis increase engagement. In contrast, experts recommend being cautious about using emojis in emails because they are causal. It is not advised to use emojis in introductory emails because the relationship has not been established with the client yet. Companies that are in the entertainment, sports, music or similar industries have the potential to benefit from the use of emojis. Strictly B2B companies must use caution when determining the use of emojis. Organizations should also determine if using emojis would fit within the brand as a whole before using emojis in digital marketing.
In the digital world, it can be hard to read emotion from text alone. The use of emojis in digital marketing allows writers to communicate emotion and therefore enhance the overall meaning of their messages. The injection of exciting emojis add excitement to posts. Injecting the right emoji also adds empathy to difficult topics. Brands are more humanized and approachable through the use of emojis that convey emotion. Emojis can give brands personality and can add playfulness to posts. Emojis can also digitally communicate body language and gestures that would typically come from speaking face to face. The clapping hands emoji is an example of using emojis to substitute gestures.
Using emojis is a beneficial way to engage with clients. They are also an excellent way to humanize brands and speak effectively in the new digital language of today. Emojis are not just for teenagers and texters anymore and can be a valuable tool for digital marketers. Emojis are an integral part of digital language and communications and can enhance digital marketing campaigns.
I don’t know about you, but I could spend hours going down Instagram rabbit holes! However, in reality, the average Instagram users spends only 53 minutes per day on this platform. Considering that time is limited and content matters lets examine some creative tips that can help enhance your Instagram Stories and make them stand out above the rest!
Every month 1 billion users access Instagram while 500 million individuals access this platform daily. For this reason, brand engagement with an audience is now more important than ever! As brands and individuals fight for your time and money it is important to keep your content consistent, engaging, interactive and unique. Below are 5 ways to help you create unique Instagram stories.
To make your Instagram stories original, but also stay consistent with your brands’ image use the customizable color features for your text and backgrounds.
Everyone loves a behind the scene glimpse into the daily lives of others. Use photos or live videos to engage your audience with current process content to help engage with your audience. Give tours of your office, behind the scenes of a project your company or team might be working on or even live footage from guest speakers or conferences you might attend. Keep your content relevant to your brand, interactive and engaging!
Using customizible hashtages (#), geofilters and stickers throughout your Instagram stories helps to drive people who may not follow your to your account as well as create engagement. This is a great way to get new eyes on your company or brand and create awareness. These three tools allow the Instagram world to engage with your content while giving a specific location or allowing individuals to ask quetions or answer a poll. These thee tools can really help pull new followers to your feed.
If you are engaing with your audience with the poll and Q&A stickers another way to boost engagement is to share your responses back through your stories. This creates more impressions as your followers will want to check back into see how others responded.
Another way you can engage with your followers and insure more footprints is reposting your feed posts to your stories. This allows viewers to see content twice and also allows them to click through your story post to your actual Instagram feed. Here there is a larger chance that the audience will now engage with other posts on your feed.
The right use of social platforms, the strategy behind it, and the subtle differences in layout can impact flow through the ad and the emphasis on different creative elements (text, video, imagery). That’s why it’s important to play attention to these differences and the contrast of each social platform.
Through all these years, Facebook has been helping businesses to understand the main best practices, below are some basic tips that will contribute to set a baseline and understand afterwards, the contrast of social platforms:
The principles presented above, also apply to Instagram. However, the visual quality is the key differentiator. The visual must lead, the text can only enhance or explain.
On the other hand, for Twitter creative should aim for love at first sight. It must be a scrolling-stopper, telling a short story and make it personal.
When talking about Snapchat, the content would be delivered in a native style, keeping the visual language in mind. The platform requires an early branding moment before the :02 mark. Usually, the best practice is to keep the creative simple and concise with a clear key message communicated in the first few seconds. Of course, aligning the creative with the right buy model.
When combining the basic differences of each social platform with the device used, the delivery of the message will be resonating better among the audience instantly. For instance, a mobile creative requires a clear and persistent branding allowing brand awareness without forgetting that must be short. Brand cues need to be clearly visible in mobile ads.
By having a comprehensive understanding of the differences of the social platforms, the outcome of the social ad will tremendously increase reaching the right audience in the right moment with the right creative. Hence, this will allow to understand the contrast between social platforms, in the best way possible to reach your audience natively.
Who remembers the days when you’d go to a restaurant and not see people (including yourself) taking pictures of their food. This was before Instagram existed – Doesn’t it seems daunting that there was a time without it? It’s actually fairly new in terms of brand marketing, which leaves everyone with all the questions all the time….Like what not to do. Here are 10 common Instagram mistakes that could be hurting your brand.Continue reading