And here are some of the digital marketing trends for this year.
This was one of the main trends of 2019 and ones that will keep being important in 2020. Implementing hyper-personalization processes creates a positive and measurable impact on customer loyalty and satisfaction.
Personalization is among the opportunities identified as most attractive for different entities and because of person-centered data marketing, it remains crucial. Thus, proposing a hyper-personalized relationship will be the main marketing trend in 2020!
In addition, according to the Interactive Advertising Bureau (IAB), for 83% of marketing professionals, creating personalized content is one of the biggest challenges.
Chatbots, those chat boxes that usually appear on the lower right side of the web pages, is an easy and economical way to communicate with clients and potential clients without human intervention.
Not only do they allow brands to clarify doubts or take visitors to specific pages, but they also capture customer data at any given time. When responding in real-time, we avoid losing the interest of those who visit our site.
It is time to reduce the use of human resources in processes to minimize execution time and the number of errors. That’s why some big 2020 marketing trends include more and more automation tools through Machine Learning and Artificial Intelligence.
All of this results in you being able to spend more time in designing strategies and new opportunities instead of the execution of processes that can be automated with a couple of clicks.
Social Listening is used to analyze the content we publish and to help us improve our strategy. This is the key to achieving good engagement through the analysis of comments, conversations, opinions, preferences and user data. The real goal that we must achieve with Social Listening Marketing is being able to measure the performance of a brand, product or organization.
In 2020, Social Listening will also be your best ally to know who are the main ambassadors of your brand and in which niches they talk about it.
Guaranteed: most brands are not ready to explore advertising on smart speakers. But as they grow, they should explore how to optimize their content for voice searches.
According to Google, 20 percent of all Google searches occur through voice. And according to Thrive Analytics, you can say that 71 percent of mobile users between 18 and 29 use their smart assistants.