Social Media in Higher Education

Utilizing Social Media in Higher Education

Long gone are the days where high school students looked through pamphlets of regional colleges and universities to decide which school they wanted to attend. College recruitment has gone from a part-time job of a college counselor to a multi-million dollar component of university budgets. Tactics ranging from in-person visits to direct mailers are deployed in order to secure a freshman class, however; both are incredibly expensive. With collegiate state and federal funding drastically decreasing, new recruitment methods that are more cost effective are being used. The largest of which, is utilizing social media in higher education.

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Women Love Wine and Social Media

You know women love wine and social media. The question is can you encourage women to try, and buy, your wines by engaging them in conversation online.

This is a photo of Women Love Wine and Social Media.According to a 2014 Gallop poll, women are wine drinkers, more than 46% of women who drink alcohol choose wine as their drink of choice. Women buy 57% of all wine sold and they are buying it for consumption, not collecting it. With this kind of buying power, the potential is huge for any wine brand that can win them over. But how to reach female buyers? Pew research shows that 80% of women online regularly use social media and 77% of them are on Facebook. Women love wine and social media, to reach more female wine buyers, connect with them online.

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Wine and Social Media: A Perfect Blend for success?

This is a photo of vineyards for wine and social media.So you’ve tweeted a picture-perfect shot of your vines glistening in the California sun, fabulous. But are wine and social media the perfect blend to increased sales at your winery?

Consider that the last of the millennials have just turned 21 and are drinking more wine than any other generation. Of the 77 million young people classified as millennials, well over half are choosing wine as their beverage of choice. Wine and social media are the perfect blend to higher winery sales. Continue reading

Free Social Media Tools

A list of the top 5 FREE social media tools every social media manager needs to know about:


Hootsuite – a complete social media management system. From posting content to multiple channels, to measuring analytics to monitoring what people are saying about your brand. This platform is go-to social media platform and is one of the top rated free social media tools. Continue reading

Top Accounts to Follow on Instagram

instagram_2787001bEveryone and there dogs (literally) have an Instagram account these days, and with so many accounts it’s hard to find the top accounts to follow on Instagram. With over 300 million monthly active users, there is an Instagram account for just about anything. From fashion blogs, health tips, foodie blogs, and inspirational quotes, here is a list of Instagram accounts you don’t want to miss out on:

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Using Social Media to Enhance Live Events

Enhance live events using social mediaHave you hosted or attended an event that fell flat? Maybe nobody showed up, it was poorly organized or it was all about the lead sponsor. We’ve all at least been to events like these, right? Regardless, there’s hope for your next event. Let’s discuss how social media can enhance live events.

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2015 Social Media Updates

social-media-worldThere is no denying that social media has turned our world upside down. It has completely transformed the way we communicate. As marketers and communicators, it is vital to stay up-to-date in the ever changing landscape of social media. Here are some 2015 social media updates you won’t want to miss out on.


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Mobile analytics, meet business objectives

mobile analyticsNomadax creators recently added mobile analytics to its android application.  After only a few weeks, the mobile analytics shed fresh light on user behavior, application design issues and potential target market.  With defined business objectives you can use mobile analytics to help achieve your business goals.  Below, we detail how mobile analytics could help achieve your business objectives.

Mobile analytics:  Sessions and Session Frequency

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The Bespoke Boy Personalizes a JHilburn Suit

RevengeSuitWith a nice fitting shirt, you’ll want to take care of a bespoke suit with your personal touches. With JHilburn you’ll find an array of choices you’ve never had before. A large selection of fabrics from the finest mills in Italy, working buttons, an array of button choices, pockets, linings, a half-lined jacket, and one, two, or three button notches.

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How to Use Twitter for Business more Efficiently

 Twitter for BusinessIf you’re not using Twitter for business than you’re probably missing out on reaching a whole group of potential customers! Many businesses have incorporated Twitter into their social media marketing and most have found success. That said it is important to know how to use your Twitter account to its full potential, especially when it is a company account. Below are a few steps to help you use Twitter for business for efficiently. Continue reading

In Women’s World Cup Social Media is Huge

FIFA Women’s World Cup Social Channels Have Booming Numbers

Women's World Cup Social LogoIt’s Friday afternoon at the time of this post and the US Women’s Soccer Team is hours away from its quarterfinal match versus China.  And social media is paying attention. Continue reading

How to: Convice your boss the power of social media

Social media is ranked the most difficult marketing tactic. Surprised?

Why is this? And why does your boss not understand the importance of investing time and resources into doing it right?

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How to: Grow Your Brand on Instagram

How to grow your brand on Instagram and get noticed.


The power of Instagram is enormous – more than 16 billion photos have been shared to date, with an average of 55 million uploaded each day. Social media users interact with brands on Instagram 58 times more than they do on Facebook, and a whopping 120 times more than on Twitter. With so many users, it’s hard to get noticed. Increasing brand visibility and building a community on Instagram is one of the most challenging things to do, but follow these 5 steps and you will reach your goal in no time.

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The Evolution of Communication

The evolution of communication. Once we understand that every generation communicates differently we will be able to build more effective relationships

The Evolution of Communication

The way people communicate has evolved over the years. If you look back on history you will see that are many stages to the way people have communicated. You have people that are only accepting of human touches: face -to- face, telephone, audio and video chat. Then you have people that are only accepting of electronic touches such as email, IM, texting, blogs, podcasting and last but not least social media. And of course there are people that are accepting of both.

Have you ever considered that people from different generations communicate differently? For example my mother does not understand the internet slang abbreviation LOL (laughing out loud). This is a prime example of generational communication gaps. Now it’s all beginning to make sense.

What if we could understand how to effectively communicate to all generations?

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Community non-profit engagement strategy ideas

Community non-profit engagement strategy ideas

Do you want to develop your nonprofit while raising awareness in your community? Would you like to maintain your clients and grow that number? You need a “Community non-profit engagement strategy”. A committee meeting is a great place to collaborate ideas and information needed to present your current and new members of your non-profit. Having a nonprofit updated checklist is vital to your success.

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Facebook Tools to Target Ads

picture of a dartboard with darts in the center representing "on target"Facebook Advertising: Tools to Target Ads

Facebook COO Sheryl Sandberg and CEO Mark Zuckerberg sent a big “thank you” last week to Facebook advertisers and announced they had reached two million active advertisers.  In spite of the nice “thanks,” that’s probably good and bad news for advertisers. Continue reading

Business development using social media

Business development using social media

What is Business development using social media? Development/growth for your business using Facebook, Twitter and other social media outlets. Walk though the introduction of social media platforms and how to use them to develop your business. Today’s market is full of ways to connect with your audience using social media platforms. We will start at your website and work our way out! Continue reading

Tweet With Images For Better Engagement

This is an illustration with the words Twitter Loves Images and a picture of a bird to illustrate why you should Tweet with images.Twitter has a reputation as a chaotic mess full of zippy 140 character, hashtag riddled one liners and sometimes a link that readers often skip over. And who can blame them? Text by itself is less than engaging in our highly visual social media world. If you want people to be more likely to favorite and retweet your tweets, you need to catch their attention by making sure you tweet with images imbedded in the tweet, not just a link to an image.

The Case for Visual Content on Twitter

According to a blog post titled 19 Fascinating Statistics That Make the Case for Using Visual Content in Your Marketing, 90% of information relayed to the brain is visual and visuals are processed 60,000 times faster than text.

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Social Media Marketing and the Oscar’s 2015



Social Media Marketing is like any other competition.

Quoting Sun Tzu, the great Chinese military general and strategist.  Every war is won before it is ever fought.  When related to the Oscar’s, and it’s Social Media Marketing plan.  One can easily determine that 2015 performance, would fall short of expectations.  The Oscar’s award ceremony 2014, was hosted by comedian and talk show host Ellen Degeneres.  Ellen’s performance and personal photography introduced most of the country and world to the “celebrity selfie”.  One of which, became the most shared and retweeted pic in the history of social media.  Was it just luck, a better than average night, or was it predictable from the beginning?  Taking a closer look, Ellen has 39.8 Twitter followers, and the very best Social Media team in Daytime television.  Accordingly, Ellen is the #1 syndicated talk show, commanding a legion regular viewers A18-49, and A25-54.  So there should not have been any doubt that she would deliver the most memorable Oscar performance in recent history.

Fast forward to 2015, and the Oscar’s ceremony hosted by Neil Patrick Harris.  A notable actor, comedian, with a Twitter following of 13.9 million followers.  Neil is unfortunately without a dedicated Social Media team to keep his followers and fans informed.  Also note the difference between a primarily film and stage actor, vs a daily television talk show host.  The later becomes part of your daily life, which for many is almost like their BFF.

So why is anyone surprised that the telecast performed poorly in ratings and tweets when compared to the Oscar’s 2014?  Was it the “Snowden joke”, Neil’s nearly nude “Birdman” parody, or the numerous “mispronunciations” posed as humorous?  That made viewers run to cable programming, Netflix, or to “call their parents”.  When applying Sun Tzu’s principals, the war was lost before the telecast started.  With the assumption that most everything else was equal, there can be no other logical conclusion.  However, there was one Social Media anomaly.  Facebook enjoyed an notable increase in Oscar related posts, when compared to 2014.  As a relatively new member of Facebook, I believe the increase is easy to explain.  Facebook usage has continued to grow at a far greater rate than Twitter, and is now part of mainstream America’s daily life.  Parents consider preventing their children from accessing Facebook, too harsh a punishment. Finding that suspending their driving privileges or withholding their allowance is more humane and acceptable.  In addition, ABC has a huge presence on Facebook.  The alphabet network recently inked a deal with Facebook, to stream exclusive red carpet, and behind the scenes footage via Facebook.   From which it was all to easy to “like” and “share” everything.

Almost immediately after the awards show, a underground movement started to support “Kevin Hart” as next year’s host of The Oscar’s.  With 16.9 million Twitter followers, about 20% more the Neil Patrick Harris.  The Social Media Marketing team and selection committee is off to a good start.


Twitter Story Pitches May Yield School Media Coverage


Twitter story pitches increases media coverage.As a school district public relations professional, you are working diligently to pitch story ideas to area, state, and national news media to obtain coverage for your district. With so many educational entities vying for news media attention, some public relations experts recommend that you add Twitter story pitches to your social media strategies for communicating to journalists.

In many cases, print, television, and digital journalists still prefer story pitches in an email. Some reporters like to use Facebook. Building a professional relationship with the news media is also still a critical part of the job. Continue reading

Business plus digital equals progression

Formula (b+d=p) Business plus digital equals progression

Formula to success 

 Knowing how to use the latest in digital advancements is a vital role to your company’s success. Have you noticed a multitude of new trending ways to market your brand, expand knowledge and endless opportunities? Have you thrown a curve ball lately? Business plus digital equals progression let’s go from phone-book to digital. Meetings in a boardroom are decreasing while digital meetings are increasing. Live in future for your business. What is your next step?

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It’s Time to Chat about SnapChat

snapchat header

It’s Time to Chat about SnapChat


It’s a typical weekend and your teenager’s friends come over for a visit. They are eager to play video games, go outside or go shopping. As usual you impede their progress with a quick discussion. Instead of talking about their social lives or school, we find ourselves engaging them in conversation about the latest social media communications they are using. This is how, as adults, we first heard about SnapChat. Most of us saw it as a mischievous teen app with potentially bad implications. According to, – “SnapChat was built seemingly to conquer the ill’s of sexting and taking inappropriate pictures”. Oh no! It’s time to chat about SnapChat. Continue reading

Learning from Product Reviews on Social Media

Product Review for 1-800-Flowers Valentine's FailThis past Saturday was Valentine’s Day, a day that many people associate with giving gifts to their loved ones. The gifts that are most related to this holiday are chocolates and flowers, and with the help of the internet, you can now have these delivered to your loved ones no matter how far away they are. Or at least, you can try. Buzzfeed documented the failure of 1-800-Flowers from this Valentine’s Day in an article that showed various unsatisfied customers who took to social media to share their product reviews. Many of the customers received seemingly automated responses.

This poor example of customer service should serve as a guide of how not to handle a situation like this. Instead, it’s an opportunity to learn about product reviews on social media. Continue reading

Syncing Your Blog to Goodreads

This is an illustration of books lined up with the words Goodreads, meet your next favorite book.To say that authors should be on Goodreads, and making the most of all its marketing potential, is like saying that scrapbooking companies should have a Pinterest presence. It’s just common sense niche social media marketing, right? Goodreads has over 25 million users and active readers. It’s an author’s gold mine. But many authors don’t make the most of Goodreads. If you already write a blog, did you know that you can enhance its reach and gain potential new readers by syncing your blog to Goodreads?

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Social responsibility top trend for business and professional branding

Social responsibility is a top trend in 2015. Digital and social media platforms have allowed business and professionals seeking enhanced brand identity to leverage social responsibility benefits and opportunities.

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