Archives

Do not sell, share a story

Inspire your customers to buy by sharing something to connect them emotionally with you. Do not sell.

Everyone loves a good story, or should we say gossiping?

men trying to sell by sharing a story with a woman

As George Bernard Shaw once said, “The things most people want to know about are usually none of their business.”

Most of the time, as consumers we navigate the internet to look for answers, we do not want people selling us anything.

Continue reading

Resend Emails to Non-openers

image resend emails to non-openers

How can you make sure that important emails you send are being received by your constituents? One easy way is to get personal with your constituents and monitor who’s opening your emails and who isn’t. (By the way, recipients who haven’t opened your email are called non-openers.) I suggest you give those non-openers another chance so you won’t have this conversation with them again, ever:

     “Why didn’t I know about that event?”

     “I emailed you about it last week.”

     “I didn’t see your email!”

     “How was I supposed to know you didn’t read the email?”

Using an app like MailChimp for your email campaigns makes monitoring and re-sending campaigns easy and quick. And according to MailChimp, statistics support that using this feature is worth your time

Monitor Opens in MailChimp

To see which of your recipients opened your email, go to the Campaigns tab, hover over the name of your campaign, and click on View Report. On the Activity tab, click the down arrow, and select Opened. (Caveat: The monitoring of opens isn’t an exact science. More on that later.) Now go back to the Activity tab and select Didn’t open. What can you learn about your constituents? Do the same ones repeatedly appear on the Didn’t open list?

Resend Email to Non-openers

Go back to the Campaigns tab, hover over the name of your campaign, click the down arrow next to View Report, and select Replicate. Now here’s the secret sauce:

  • In the To Segment or Tab box, select a Group or new segment
  • Set to Contacts match all of the following conditions
  • Select Contacts that match your original subscriber list
  • Select Campaign Activity and did not open and the name of your Sent Campaign
  • Click Save

Now do the math: does the number of Recipients minus the number of Opens equal the number of recipients for your new email?

Tips When Re-Sending

  • Always resend within 24-48 hours.
  • Should you change the subject line? MailChimp advises against it. 
  • Should you change the from name? MailChimp advises against this also. 
  • My two cents: Know your constituents. To my senior citizens, I resend exactly the same email because my goal is to get their attention without confusing them. To the busy parents of my elementary school kids, I resend short to-the-point emails with dates, times, places – just the facts.

Thanks for reading. Please let me know your experiences with re-sending emails to non-openers. 

how-to-use-facebook-live

Use Facebook Live to attract customers

A Facebook Live campaign can boost your brand’s exposure online and increase customer engagement.

Facebook Live is a free feature of the Facebook app that allows you to stream real-time video to your audience from your smartphone. It was released in April of 2016.

Did you know that marketers prefer Facebook to create live videos followed by Instagram?

Continue reading

Promoting Experiential Gifts in Valentine’s Day Marketing Campaigns

Individuals hold paint brushes and paint mountains on a canvas.

A painting class is one of many experiences that can be given as a gift this Valentine’s Day.

Think Valentine’s Day marketing campaigns only benefit candy, flower, and jewelry companies? Think again. According to the National Retail Federation, 40 percent of individuals want to receive the gift of a special experience, such as a fun trip or concert tickets. With consumers estimated to spend more than $20 billion this holiday, you should use digital channels to illustrate how your brand delivers memorable experiences.

Explore four ways your organization can tap into this niche and improve your Valentine’s Day marketing campaign.

Continue reading

Get More Comments on your Social Media!

Want to get more comments on your social media? Lucky for you, engagement is a strong force in the world of social media and there are plenty of ways to get more comments on your social platforms. For the sake of time, we will assume that you’re already putting engaging content out there. Now we just need to figure out how to get more comments. This blog will go over four clever ways to get more comments on your social posts. Continue reading

Ready to upgrade your map app? Check out this Emoji-based app 🗺👌

Do you remember the days when you used an actual map to get around?  Yes, a paper map – the one you purchased from a local gas station and stored in your glovebox.  If you’re a millennial, then probably not.  Nowadays we all have our favorite go-to map app but sometimes typing an address can be a lot of work.  Now there’s a new iOS map app that’s accelerating the way you use maps on your phone in a visually compelling way.  Emoji-based map app WYD, short for “what you doing”, uses emojis rather than a text keyboard to search for nearby places to explore and share with friends. Continue reading

What’s your hashtag strategy for Instagram? #whyitsimportant

Have your Instagram posts plateaued?  Did you know that Instagram posts with at least one hashtag average 12.6% more engagement than posts without a hashtag?  The quality of a hashtag is extremely important but yet so often overlooked.  Yes, hashtags are #everywhere.  And in most cases, they are thrown into the content and not utilizing their true potential.  Once known as a simple pound sign, the hashtag is a powerful tool that goes beyond aesthetics.  Continue reading

Haters

Adversity

Haters are the early warning detection system for your business.

Discerning brands strategically use social media as an extension of customer service, with skillfully prepared teams in place for unexpected online situations. Nobody likes loud, verbal haters. While it might be easier to not deal with online negativity, these situations need to be addressed in a timely manner.

While It is certainly easier to avoid them at all costs, the dark cloud haters cast might actually offer a silver lining. Continue reading

Captivate Your Audience

Having a difficult time getting the attention of consumers? Captivate your audience by providing them with engaging content. In a world of instant gratification, you have to provide content that will capture someone’s attention within seconds. Take a look at what you’ve been posting. What has been working? What hasn’t? Sit back, do some research and then captive your audience with these three steps. Continue reading

Three Steps to Improve Your Digital Marketing Strategy

Steps for digital marketing strategy
Whether you’re the VP of Marketing, or you’ve just landed your first gig in the digital marketing field, these three steps can help improve your overall digital marketing strategy. Continue reading

Understand Your Target Audience

Understanding your target audience is important when looking to improve your market outreach.

If you’re missing the mark with your audience, ask yourself if you truly understand them. Here are 4 factors to consider when understanding your audience.

Continue reading

Three Ways to Keep Your Content “Alive” on Social Media

Social Media People Jumping

Photo by Jared Sluyter

What’s worse than stale potato chips? Stale content on your social media channels. Whether you are a leader, business owner, or entrepreneur, it’s advantageous for you to keep your content “alive” on social media. In fact, make this a non-negotiable priority. And, it’s actually easier than you may think.

So, without further ado, here are three awesome ways to keep your content from going stale across your social media channels.  Continue reading

Maximize Your Brand Awareness on Social Media Like Adidas

Social Media Like Adidas... Red Adidas Shoe

Photo by Matthew Hamilton

Today, one of the most iconic brands in athletic apparel is transforming the social media game. Adidas is chiefly synonymous with athletic shoes. While you may recognize the brand for their quality and style, you might also want to explore how to maximize your brand awareness on social media like Adidas.

The brand produces more than 850 million product units annually. So it’s no surprise that Adidas is cultivating an undeniable influence on social media, specifically Instagram. If you want to maximize your brand awareness on social media like Adidas, get ready to incorporate some of the brand’s tactics in your own strategic efforts.

“Change the game, run the world.”  – Adidas

Continue reading

Tips to Edit Video for Social Media

Image of multiple screens with film strip in back ground for tips to edit video for social media Now that you’ve shot your video, it is help to have some tops on how to edit video for social media. This is where you can really shape your message, and tell your story. Editing is like putting a puzzle together with all of your pieces, and the best way to get Continue reading
advertising creative drives sales when creative is good

Hard Proof: Advertising Creative Drives Sales

advertising creative drives sales when creative is good

Does advertising creative drive sales?  Indeed it does, according to two recent studies that have electrified the industry. The findings are significant:

  • Highly creative ads show double the sales impact of those that are less creative.
  • Advertising creative drives sales 5x as much as media spend.

Continue reading

Toyota TRD Air Filters

You like to breathe fresh air. So does a Toyota engine. Genuine Toyota TRD Air Filters are engineered specifically for Toyota vehicles to keep harmful airborne debris, dirt and contaminants from reaching the engine. As a result, the aids in preventing premature wear to internal components. A clean air filter improves engine performance and fuel economy – benefits owners can all appreciate.Toyota TRD Air Filters

A free-flowing design allows for maximum air to enter your engine with minimal resistance, and free of damaging debris. This combination can give the engine added power and better fuel economy. Enhancing the clean air flow without disturbing the calibration of the mass airflow sensor results in smoother, easier air intake and better overall performance without negative side-effects. Continue reading

Top Tips for Managing a Website Development Project

Managing your agency's website developmentTasked with managing your agency’s next website development project? No doubt that it’s a challenging and complex task. Checklists for this process vary by role. Factors like agency size and whether the site will be developed in-house or outsourced influence project management as well. If you are working with a vendor to outsource your website development project, these tips are for you.  Continue reading

Chevy Performance Connect and Cruise Systems

Chevy Performance Connect and Cruise Systems

Performance crate engines were pioneered by Chevrolet who continues to lead the way with Chevy Performance Connect and Cruise
industry-exclusive Chevy Performance Connect and Cruise Crate Systems. Factory designed and engineered transmission and engine combinations for a variety of GM vehicles with automatic or manual transmissions. These factory-matched duos come with key components you will need, including the electronic control module and all wiring harnesses. Continue reading

Best practices push notifications

Best practices for push notifications

If done right, best practice push notifications will continue to bring users back to your app.  Making and keeping a connection to your users is critical.  Push notifications can be an effective, affordable way to keep your app users engaged.  It is critical to strike the right balance between informative messaging and spam-like behavior that turns users off.   Here are 3 best practices that will help you get the most from your program. Continue reading

Mind Healer

The mind can be our healer. So says Dr. Lisa Rankin in her book “Mind over Medicine .” According to Rankin the mind can create that healing or sickness based on our feelings and beliefs.  Every cell is creating either sickness or wellness

Mind Healing

Whether or not we feel love or even anger affects our wellbeing. Using some of the latest scientific research she shows us examples of our inner MD (our thought life) that knows exactly what to prescribe.

Empowered with this knowledge, we can choose health over sickness. Imagine yourself whole and at peace, strong and happy. This is possible when we tap into the healing potential of our minds. Not only can reading her book change your life, it might just save it!

Examples of some of Rankin’s stories are the woman who’s cancerous tumor shrank down to nothing during radiation only for the doctors to find out that the radiation machine was not even working. But she believed the machine was in fact working. Or how about the man who had a heart attack but refused doctors orders to have an emergency bypass performed. He went home, changed his diet, started walking and praying. After several months in to his new lifestyle change, a repeat visit showed his incurable heart condition had disappeared.  And our last amazing example talks of a new research drug for chemotherapy called EPOH. It was getting marginal positive results, but one doctor was getting wildly successful results. The reason? He simple changed the name of the drug to HOPE when discussing the treatment with patients.

Is it true? Is it possible? Do we as people or patients help control the healing process? Will our curiosities allow us to dig deeper into this phenomenon? The truth is that most doctors will admit that there seems to be an unknown between the mystical and the physiological and that what connects the two may be our powerful minds.


 

Social Media & Photography

This is a picture of social media, photography apps on a smartphone screen.

Image by Jason A. Howie

How Social Media Marketing Can Grow Your Business

Social media and photography seem made for one another. It comes as no surprise that one of the first steps many photographers take when starting their business is to share their work online. But if your desire is to grow and make money from your work, which platform is best for you?  Continue reading

Engage. Inspire. Entertain. Tell the story of your wine.

This is a photo of tell the story of your winePeople have short attention spans, so how do you catch their eye and tell the story of your wine? Are you using video – if not, you must start. The visual impact of video communicates in ways that other methods can’t. Adding videos to your social media can increase click through rates by 96%.   Continue reading

Facebook video views, what is a real view?

Are those high numbers on the video post real Facebook video views?

If the  Facebook video views are not dissected and one is relying on those inflated Facebook video view numbers, we’re afraid that everyone is being fooled. Let’s talk about Facebook video views and let’s get real. What are accurate Facebook video views? According to the latest statistics on a Facebook video view, if the video is watched for three seconds it is counted as a video view.  Within both Instagram and Facebook if a video is viewed for three seconds it counts as a video view. Let’s compare the Facebook and Instagram video view to a You Tube video view. In a You Tube world a video view must be viewed for thirty seconds to count as a true video view. This brings us to the question is three seconds in Facebook really long enough to qualify for a video view? Continue reading

I Hate It: How to Respond to a Bad Review

This is a photo of respond to a bad reviewYour customer is mad and heads online to let everyone know, can you (should you) respond to a bad review in a positive way? You work hard to create a great guest experience at your winery and criticism may hurt, but how you respond to a bad review matters and it can impact your future.

Continue reading

Are Bloggers Talking About Your Wines?

5 tips to get bloggers talking about your winesThis is a photo of are bloggers talking about your wines?

If they are not already, you absolutely want to find a way to get bloggers talking about your wines. Data collected by BlogHer shows that 87% of people have made a purchase after reading a blog review of it. There are more than 1,300 wine bloggers currently writing worldwide. It’s the new media. Continue reading

Super Bowl or Ad Wars?

This is a picture of the Super Bowl 50 logo with the Vince Lombardi TrophyIn The Digital Age, Super Bowl Ads Rule Super Sunday.

If you tuned in expecting an offensive showdown in Super Bowl 50, you got quite a different outcome. The game turned out to be a defensive battle. And while defense can win championships (congrats Denver), it doesn’t generate much excitement. So what else is there to do when the game you spent hundreds of bucks to host is a snoozefest? Why, take to social media and check the buzz on all the commercials of course! Continue reading

Cedar Ridge Preserves Nature and Minds

Cedar Ridge Preserves Nature and Minds

Imagine educating your kids in Dallas’ most beautiful nature preserves. Well you can. It may be just a few miles away but it’s hundreds of miles from the madness of carpools, appointments and over scheduled kids.

Picture of Cedar Ridge sign agains beautiful Texas sunset

Cedar Ridge Preserve Sign

While there are many nature options available, Cedar Ridge Nature Preserve is a Dallas treasure. Perched on the edge of the Edwards Plateau off Highway 67, it’s the ideal place where both parents and kids can truly take a breath, relax and revel in Dallas’ own slice of the hill country. Besides the views at an elevation of 775 feet, it’s where the Blackland Prairie meets the limestone escarpment of the plateau. It’s one of the few places in Dallas kids get to see native grassland, wildflowers, and spectacular hills all in one place. Not to mention, those incomparable Texas sunsets and coyotes serenading at dusk and morning!

 

Continue reading

Social Media in Higher Education

Utilizing Social Media in Higher Education

Long gone are the days where high school students looked through pamphlets of regional colleges and universities to decide which school they wanted to attend. College recruitment has gone from a part-time job of a college counselor to a multi-million dollar component of university budgets. Tactics ranging from in-person visits to direct mailers are deployed in order to secure a freshman class, however; both are incredibly expensive. With collegiate state and federal funding drastically decreasing, new recruitment methods that are more cost effective are being used. The largest of which, is utilizing social media in higher education.

Continue reading

Women Love Wine and Social Media

You know women love wine and social media. The question is can you encourage women to try, and buy, your wines by engaging them in conversation online.

This is a photo of Women Love Wine and Social Media.According to a 2014 Gallop poll, women are wine drinkers, more than 46% of women who drink alcohol choose wine as their drink of choice. Women buy 57% of all wine sold and they are buying it for consumption, not collecting it. With this kind of buying power, the potential is huge for any wine brand that can win them over. But how to reach female buyers? Pew research shows that 80% of women online regularly use social media and 77% of them are on Facebook. Women love wine and social media, to reach more female wine buyers, connect with them online.

Continue reading

Wine and Social Media: A Perfect Blend for success?

This is a photo of vineyards for wine and social media.So you’ve tweeted a picture-perfect shot of your vines glistening in the California sun, fabulous. But are wine and social media the perfect blend to increased sales at your winery?

Consider that the last of the millennials have just turned 21 and are drinking more wine than any other generation. Of the 77 million young people classified as millennials, well over half are choosing wine as their beverage of choice. Wine and social media are the perfect blend to higher winery sales. Continue reading