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How to Create a Thriving LinkedIn Company Page

LinkedIn is known as the most professionally focused social media platform. LinkedIn has over 660 million users in more than 200 countries worldwide. Two professionals join LinkedIn every second. LinkedIn can increase brand awareness, generate leads, promote new positions, and educate customers. These are a few tips on how to create a thriving LinkedIn company page. 

Write a Strong Overview Section

The overview section is where businesses describe who they are and what they do. Thriving LinkedIn company pages have well thought out overview sections because this is one of the first impressions of the company page. Using search engine optimization strategies in the overview section is also a crucial part of thriving LinkedIn company pages. Overview sections with SEO content work well because they make the page more visible in search engine results and bring more people to the page. This section is where a company needs to be purposeful and communicate vision, mission, values, positioning, and product. 

Thriving LinkedIn Company Pages Use a Professional Tone

LinkedIn is a professional networking site, and therefore all content should reflect a professional tone. LinkedIn should is an extension of a company’s professional persona. Companies with thriving LinkedIn business pages engage with people appropriately and are not overdramatic. Be cautious about misusing jokes and humor on this platform. Pushing sales or one-sided content is also not beneficial for a LinkedIn business page because it is not keeping the ideal client’s interest in mind. Do not try to be casual to boost engagement. 

Post with a Purpose

Posting with a purpose is a valuable part of creating a thriving LinkedIn company page.  Quality over quantity is a significant factor to remember when deciding what to post or share on LinkedIn. Create posts that would benefit the ideal client or help them solve a problem. Being helpful and friendly is more engaging to clients than being sales-oriented. Studies also show that creating posts with original images that do not look like stock photos make content more appealing to followers. Using headlines that are clear and concise with a call to action for followers is a great way to post with purpose on LinkedIn. 

Monitor Analytics for a Thriving LinkedIn Company Page

Analytics are essential on any social media platform. Maintaining a thriving LinkedIn business page involves monitoring and acting on analytical data. Analytics show what is working and not working on a LinkedIn page. Analytics also show audience demographics. The information gained from monitoring analytics produces more targeted content because it shows how followers react to the content.

Having a strong LinkedIn strategy is an integral part of having a thriving LinkedIn company page. LinkedIn speaks to multiple audiences at the same time. Employees and prospective employees, current and potential customers, and industry players and competitors all interact with LinkedIn company pages. Utilizing these tips will help create the best page possible for successfully using LinkedIn as a business. 

Emojis in Digital Marketing: Best Practices and Tips

There are currently over 3,000 different emojis presently in use today. The variety of unique emojis allows for many different ways to use Emojis in digital marketing. Positive and negative ways to use emojis exist due to the various messages they communicate. Here are a few things to keep in mind when determining the best ways to use emojis in digital marketing.

Emojis in Digital Marketing do not Replace Words

Israel will host an exhibit in 2020 comparing Egyptian hieroglyphs to modern-day emojis to show the similarities in the language and pictogram images. Similarly, In 2014 an author recreated the novel Moby Dick using emojis instead of words to compare both forms of the book. Both of these projects proved that despite their similarities, emojis are not a language because they are not complex enough. As a result, emojis should not substitute words in digital marketing. Consequently, using emojis instead of words is never recommended in digital marketing campaigns because it can make messages confusing.  Messages are enhanced through the use of emojis and not created by them.

Emojis used in Digital Marketing
Online marketing messages benefit from using emojis

Situations Determine the Emoji

Situations determine the best method for using emojis online. Social media is a great place to use emojis in digital marketing. Online polls feturing emojis that encourage users to repond with emojis increase engagement. In contrast, experts recommend being cautious about using emojis in emails because they are causal. It is not advised to use emojis in introductory emails because the relationship has not been established with the client yet. Companies that are in the entertainment, sports, music or similar industries have the potential to benefit from the use of emojis. Strictly B2B companies must use caution when determining the use of emojis. Organizations should also determine if using emojis would fit within the brand as a whole before using emojis in digital marketing.

Emojis Humanize Messages

In the digital world, it can be hard to read emotion from text alone. The use of emojis in digital marketing allows writers to communicate emotion and therefore enhance the overall meaning of their messages. The injection of exciting emojis add excitement to posts. Injecting the right emoji also adds empathy to difficult topics. Brands are more humanized and approachable  through the use of emojis that convey emotion. Emojis can give brands personality and can add playfulness to posts. Emojis can also digitally communicate body language and gestures that would typically come from speaking face to face. The clapping hands emoji is an example of using emojis to substitute gestures.

Using emojis is a beneficial way to engage with clients. They are also an excellent way to humanize brands and speak effectively in the new digital language of today. Emojis are not just for teenagers and texters anymore and can be a valuable tool for digital marketers. Emojis are an integral part of digital language and communications and can enhance digital marketing campaigns. 

Naming Your Business

Naming Your Business

Naming Your Business

If you’re like most entrepreneurs, your business is your baby. And just like a baby, naming your business is difficult. You spend hours contlemplating the perfect name, and your end result is fairly simple. It can’t be that hard, right?

Here are some pointers to consider when naming your business:

Avoid Generic Names

It’s hard to stand out from the crowd of competitors, and choosing a generic name will botch your chances. Names like “U.S. Steel” and “General Market” will roll off the tongue, sure, but scream unimaginative and bland. Would you rather go to Kroger, or another store down the street called “Supermarket”?

Keep the Name Simple

At the same time, it’s paramount to avoid names that feel forced with nonsensical hidden meanings and multiple syllables. You don’t want a name that people will forget, and you definitely don’t want to make it so convoluted people have to think about its origin. Nobody is going to think you’re clever for naming your furniture business “Hestia’s Hearthstone” after you explain to them that Hestia is the Greek goddess of hearth and home while a hearthstone is another word for a fireplace.

The Name Should be Descriptive

Piggybacking from the point above, again your name shouldn’t be too convoluted and should convey your services loud and clear, reflecting your identity. Some large company examples include Coca-Cola, Rooms To Go, and Discount Tires. A quick look at your local online map can give you plenty of small-business examples. While a large number of companies get away with undescriptive names, such as Apple and Nike, they’ve had decades to establish their name all while spending a fortune just for name branding. Those businesses can afford it. If you’re at a point where you’re just now naming your business, chances are you’re probably small and should stick your budget to obtaining leads and resources.

Make Your Name Last Forever

Businesses should definitely take advantage of trends and fads, but they know it’s not a long-term solution. The same goes for naming your business. It might be great for short-term turnout but it’s not going to resonate with consumers a decade or even a year from then. If your name stands the test of time, businesses use that to their advantage.

 

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3 Tips to UnSuck Your Video Thumbnails and Increase Views

Is Your Video Thumbnail Experience Like This Guy’s?

Are you are struggling to grow your audience on YouTube, Facebook or any other Social Media platform hosting videos? It could be your video thumbnails.

If you are on YouTube and you are using one of the three default random thumbnails they provide, then your thumbnails probably “suck”.

VIDEO THUMBNAILS = A TOP 10 CRUCIAL RANKING FACTOR

Your video’s thumbnail image is one of the 10 most critical factors in getting someone to click and view your video.

Yet, look around on YouTube and you see that it is rather underutilized, despite it’s simplicity.

That spells COMPETITIVE ADVANTAGE.

90% of the best-performing videos on YouTube have custom thumbnails.

Here are three proven ways to have your video’s thumbnails stand out from the crowd and get clicked on.

1. Make Them Engaging

You want to elicit an instant response, a motivation from your potential viewer. You can encourage that response in a few ways:

a) By “Telling a Story”

Your video thumbnails need to say something interesting about what the viewer might find after clicking.

It can be anything: a “teaser”; “dramatic”, say, reflecting triumph over difficulty; “funny”. It can also simulate or show action or movement.

What a Mess!

You have endless possibilities, but your objective is to create interest and curiosity.

b) By “Showing Emotion”

Your thumbnails need to show an emotion, fitting the story.

Happy Day!

Aim for positive emotions. They are usually stronger, as this will elicit a positive response in your viewer. Excitement is also good for a response.

c) By “Being Relatable”

Your viewers will react better to thumbnails they can relate to.

Fun on New Years Eve?

TIP: Put YOURSELF on the video thumbnail. Your story and emotion are best portrayed by a human (and to lesser extent an animal) vs an object. And, people are naturally drawn to other people.

What’s Happening?

BONUS TIP: Get close in on your face and eyes. Thumbnails are small, so a full body shot is less recognizable. Also, we humans find someone’s face and eyes captivating.

2. Make Them Pop

Here you focus more on the technical quality of the image, than the content of the image.

a) By Using “Photo Editing Tricks”

Increase Saturation or “Vibrance”

When you increase saturation you will see greater intensity of colors. Decrease saturation and you will see the opposite – your image will look duller, grayer – flat.

Which Do You Like Better?

TIP: In Photoshop, you have the “Vibrance” option as a better alternative for photos with people. While saturation affects all colors, vibrance is a bit smarter at avoiding skin tone colors and elevating other colors.

Up the Sharpness

Since video thumbnails are rather small, you can use a bit more sharpness to create more definition.

Which is More Interesting?

b) By Increasing Text Size

Your text must also be large enough to be readable. This one below is too small:

Too Small For Mobile

TIP: If it is large enough for your bifocal-ed grandmother to easily read on a mobile phone, then you’ve hit your mark.

Great Size for Mobile and Grandma

3. Make Them Consistent

As you grow your following, you want your viewers to instantly recognize that the video coming across their screen is yours.

You have only a fraction of a second to capture your audience’s attention and entice them to click – especially on mobile.

This one below is an example of what not to do with thumbnails.

Inconsistent and Indistinct Video Thumbnails

By “Branding”

For all the reasons why branding is good for business, you also have the opportunity to leverage the trust you’ve built with your brand via your video thumbnails.

Video Thumbnails Are Instantly Recognizable to His Fans

Here are a few things you can infuse with your brand to create consistency across your published video content.

Include The Obvious

From your existing brand, these should be consistent with your offline physical media and your online properties.

  • FONT
  • COLOR
  • LOGO

Be Creative

This is where you have some flexibility.

  • SHAPES
  • PLACEMENT

Do you want a vertical bar with your logo on the left? A horizontal bar with the title on the bottom? A thought bubble with your text?

Coil Notebook Background – Suggests Teaching Moment
Also Note Consistent Colors, Font in Video Thumbnails

Create Themes

You can use these shapes, placement and color of them to create themes.

For example, product demos, faqs, announcements. Then, on YouTube these can be organized into playlists.

All Live Shows are Themed This Way

Many Simple Ways to Up Your Video Thumbnail Game

Using these simple ideas, you will banish any default video thumbnails YouTube or Facebook provides (which “suck”) .

More importantly, you will be leveraging your thumbnails to brand your content, attract more viewers and grow your audience.

More Thumbnail Tips – Click Here

Tools and Templates for Making Thumbnails – Click Here

Go Deep on YouTube Optimization – Click Here

Boost social media engagement with giveaways

Giveaways and contests are fun ways you can reward your followers and boost social media engagement. They are also a great way to promote your product.

It can be hard to get your followers to comment, like or share your posts. Giving away a great prize from time to time could help keep your readers motivated. Your followers will be grateful and happy to engage with your brand.

To do a giveaway you could either use your company’s social media channels or partner with influencers to host or promote it.

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Do not sell, share a story

Inspire your costumers sharing something to connect them emotionally with your product, at the end they will buy.

Everyone loves a good story, or should we say gossiping?

People love to be entertained. Get their attention with a funny story, ask questions, share behind the scenes information about your business, etc.

men trying to sell by sharing a story with a woman

As George Bernard Shaw said, “The things most people want to know about are usually none of their business”.

Most of the time, as consumers we navigate the internet to look for answers, after all, we do not want people selling us anything.

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Resend Emails to Non-openers

image resend emails to non-openers

How can you make sure that important emails you send are being received by your constituents? One easy way is to get personal with your constituents and monitor who’s opening your emails and who isn’t. (By the way, recipients who haven’t opened your email are called non-openers.) I suggest you give those non-openers another chance so you won’t have this conversation with them again, ever: Continue reading

how-to-use-facebook-live

Use Facebook Live to attract customers

A Facebook Live campaign can boost your brand’s exposure online and increase customer engagement.

Facebook Live is a free feature of the Facebook app that allows you to stream real-time video to your audience from your smartphone. It was released in April of 2016.

Did you know that marketers prefer Facebook to create live videos followed by Instagram?

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Get More Comments on your Social Media!

Want to get more comments on your social media? Lucky for you, engagement is a strong force in the world of social media and there are plenty of ways to get more comments on your social platforms. For the sake of time, we will assume that you’re already putting engaging content out there. Now we just need to figure out how to get more comments. This blog will go over four clever ways to get more comments on your social posts. Continue reading

Ready to upgrade your map app? Check out this Emoji-based app 🗺👌

Do you remember the days when you used an actual map to get around?  Yes, a paper map – the one you purchased from a local gas station and stored in your glovebox.  If you’re a millennial, then probably not.  Nowadays we all have our favorite go-to map app but sometimes typing an address can be a lot of work.  Now there’s a new iOS map app that’s accelerating the way you use maps on your phone in a visually compelling way.  Emoji-based map app WYD, short for “what you doing”, uses emojis rather than a text keyboard to search for nearby places to explore and share with friends. Continue reading

What’s your hashtag strategy for Instagram? #whyitsimportant

Have your Instagram posts plateaued?  Did you know that Instagram posts with at least one hashtag average 12.6% more engagement than posts without a hashtag?  The quality of a hashtag is extremely important but yet so often overlooked.  Yes, hashtags are #everywhere.  And in most cases, they are thrown into the content and not utilizing their true potential.  Once known as a simple pound sign, the hashtag is a powerful tool that goes beyond aesthetics.  Continue reading

Haters

Adversity

Haters are the early warning detection system for your business.

Discerning brands strategically use social media as an extension of customer service, with skillfully prepared teams in place for unexpected online situations. Nobody likes loud, verbal haters. While it might be easier to not deal with online negativity, these situations need to be addressed in a timely manner.

While It is certainly easier to avoid them at all costs, the dark cloud haters cast might actually offer a silver lining. Continue reading

Captivate Your Audience

Having a difficult time getting the attention of consumers? Captivate your audience by providing them with engaging content. In a world of instant gratification, you have to provide content that will capture someone’s attention within seconds. Take a look at what you’ve been posting. What has been working? What hasn’t? Sit back, do some research and then captive your audience with these three steps. Continue reading

Three Steps to Improve Your Digital Marketing Strategy

Steps for digital marketing strategy
Whether you’re the VP of Marketing, or you’ve just landed your first gig in the digital marketing field, these three steps can help improve your overall digital marketing strategy. Continue reading

Understand Your Target Audience

Understanding your target audience is important when looking to improve your market outreach.

If you’re missing the mark with your audience, ask yourself if you truly understand them. Here are 4 factors to consider when understanding your audience.

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Three Ways to Keep Your Content “Alive” on Social Media

Social Media People Jumping

Photo by Jared Sluyter

What’s worse than stale potato chips? Stale content on your social media channels. Whether you are a leader, business owner, or entrepreneur, it’s advantageous for you to keep your content “alive” on social media. In fact, make this a non-negotiable priority. And, it’s actually easier than you may think.

So, without further ado, here are three awesome ways to keep your content from going stale across your social media channels.  Continue reading

Maximize Your Brand Awareness on Social Media Like Adidas

Social Media Like Adidas... Red Adidas Shoe

Photo by Matthew Hamilton

Today, one of the most iconic brands in athletic apparel is transforming the social media game. Adidas is chiefly synonymous with athletic shoes. While you may recognize the brand for their quality and style, you might also want to explore how to maximize your brand awareness on social media like Adidas.

The brand produces more than 850 million product units annually. So it’s no surprise that Adidas is cultivating an undeniable influence on social media, specifically Instagram. If you want to maximize your brand awareness on social media like Adidas, get ready to incorporate some of the brand’s tactics in your own strategic efforts.

“Change the game, run the world.”  – Adidas

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Tips to Edit Video for Social Media

Image of multiple screens with film strip in back ground for tips to edit video for social media Now that you’ve shot your video, it is help to have some tops on how to edit video for social media. This is where you can really shape your message, and tell your story. Editing is like putting a puzzle together with all of your pieces, and the best way to get Continue reading
advertising creative drives sales when creative is good

Hard Proof: Advertising Creative Drives Sales

advertising creative drives sales when creative is good

Does advertising creative drive sales?  Indeed it does, according to two recent studies that have electrified the industry. The findings are significant:

  • Highly creative ads show double the sales impact of those that are less creative.
  • Advertising creative drives sales 5x as much as media spend.

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Toyota TRD Air Filters

You like to breathe fresh air. So does a Toyota engine. Genuine Toyota TRD Air Filters are engineered specifically for Toyota vehicles to keep harmful airborne debris, dirt and contaminants from reaching the engine. As a result, the aids in preventing premature wear to internal components. A clean air filter improves engine performance and fuel economy – benefits owners can all appreciate.Toyota TRD Air Filters

A free-flowing design allows for maximum air to enter your engine with minimal resistance, and free of damaging debris. This combination can give the engine added power and better fuel economy. Enhancing the clean air flow without disturbing the calibration of the mass airflow sensor results in smoother, easier air intake and better overall performance without negative side-effects. Continue reading

Top Tips for Managing a Website Development Project

Managing your agency's website developmentTasked with managing your agency’s next website development project? No doubt that it’s a challenging and complex task. Checklists for this process vary by role. Factors like agency size and whether the site will be developed in-house or outsourced influence project management as well. If you are working with a vendor to outsource your website development project, these tips are for you.  Continue reading

Chevy Performance Connect and Cruise Systems

Chevy Performance Connect and Cruise Systems

Performance crate engines were pioneered by Chevrolet who continues to lead the way with Chevy Performance Connect and Cruise
industry-exclusive Chevy Performance Connect and Cruise Crate Systems. Factory designed and engineered transmission and engine combinations for a variety of GM vehicles with automatic or manual transmissions. These factory-matched duos come with key components you will need, including the electronic control module and all wiring harnesses. Continue reading

Best practices push notifications

Best practices for push notifications

If done right, best practice push notifications will continue to bring users back to your app.  Making and keeping a connection to your users is critical.  Push notifications can be an effective, affordable way to keep your app users engaged.  It is critical to strike the right balance between informative messaging and spam-like behavior that turns users off.   Here are 3 best practices that will help you get the most from your program. Continue reading

Mind Healer

The mind can be our healer. So says Dr. Lisa Rankin in her book “Mind over Medicine .” According to Rankin the mind can create that healing or sickness based on our feelings and beliefs.  Every cell is creating either sickness or wellness

Mind Healing

Whether or not we feel love or even anger affects our wellbeing. Using some of the latest scientific research she shows us examples of our inner MD (our thought life) that knows exactly what to prescribe.

Empowered with this knowledge, we can choose health over sickness. Imagine yourself whole and at peace, strong and happy. This is possible when we tap into the healing potential of our minds. Not only can reading her book change your life, it might just save it!

Examples of some of Rankin’s stories are the woman who’s cancerous tumor shrank down to nothing during radiation only for the doctors to find out that the radiation machine was not even working. But she believed the machine was in fact working. Or how about the man who had a heart attack but refused doctors orders to have an emergency bypass performed. He went home, changed his diet, started walking and praying. After several months in to his new lifestyle change, a repeat visit showed his incurable heart condition had disappeared.  And our last amazing example talks of a new research drug for chemotherapy called EPOH. It was getting marginal positive results, but one doctor was getting wildly successful results. The reason? He simple changed the name of the drug to HOPE when discussing the treatment with patients.

Is it true? Is it possible? Do we as people or patients help control the healing process? Will our curiosities allow us to dig deeper into this phenomenon? The truth is that most doctors will admit that there seems to be an unknown between the mystical and the physiological and that what connects the two may be our powerful minds.


 

Social Media & Photography

This is a picture of social media, photography apps on a smartphone screen.

Image by Jason A. Howie

How Social Media Marketing Can Grow Your Business

Social media and photography seem made for one another. It comes as no surprise that one of the first steps many photographers take when starting their business is to share their work online. But if your desire is to grow and make money from your work, which platform is best for you?  Continue reading

Engage. Inspire. Entertain. Tell the story of your wine.

This is a photo of tell the story of your winePeople have short attention spans, so how do you catch their eye and tell the story of your wine? Are you using video – if not, you must start. The visual impact of video communicates in ways that other methods can’t. Adding videos to your social media can increase click through rates by 96%.   Continue reading

Facebook video views, what is a real view?

Are those high numbers on the video post real Facebook video views?

If the  Facebook video views are not dissected and one is relying on those inflated Facebook video view numbers, we’re afraid that everyone is being fooled. Let’s talk about Facebook video views and let’s get real. What are accurate Facebook video views? According to the latest statistics on a Facebook video view, if the video is watched for three seconds it is counted as a video view.  Within both Instagram and Facebook if a video is viewed for three seconds it counts as a video view. Let’s compare the Facebook and Instagram video view to a You Tube video view. In a You Tube world a video view must be viewed for thirty seconds to count as a true video view. This brings us to the question is three seconds in Facebook really long enough to qualify for a video view? Continue reading

I Hate It: How to Respond to a Bad Review

This is a photo of respond to a bad reviewYour customer is mad and heads online to let everyone know, can you (should you) respond to a bad review in a positive way? You work hard to create a great guest experience at your winery and criticism may hurt, but how you respond to a bad review matters and it can impact your future.

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Are Bloggers Talking About Your Wines?

5 tips to get bloggers talking about your winesThis is a photo of are bloggers talking about your wines?

If they are not already, you absolutely want to find a way to get bloggers talking about your wines. Data collected by BlogHer shows that 87% of people have made a purchase after reading a blog review of it. There are more than 1,300 wine bloggers currently writing worldwide. It’s the new media. Continue reading

Super Bowl or Ad Wars?

This is a picture of the Super Bowl 50 logo with the Vince Lombardi TrophyIn The Digital Age, Super Bowl Ads Rule Super Sunday.

If you tuned in expecting an offensive showdown in Super Bowl 50, you got quite a different outcome. The game turned out to be a defensive battle. And while defense can win championships (congrats Denver), it doesn’t generate much excitement. So what else is there to do when the game you spent hundreds of bucks to host is a snoozefest? Why, take to social media and check the buzz on all the commercials of course! Continue reading