LinkedIn is known as the most professionally focused social media platform. LinkedIn has over 660 million users in more than 200 countries worldwide. Two professionals join LinkedIn every second. LinkedIn can increase brand awareness, generate leads, promote new positions, and educate customers. These are a few tips on how to create a thriving LinkedIn company page.
Write a Strong Overview Section
The overview section is where businesses describe who they are and what they do. Thriving LinkedIn company pages have well thought out overview sections because this is one of the first impressions of the company page. Using search engine optimization strategies in the overview section is also a crucial part of thriving LinkedIn company pages. Overview sections with SEO content work well because they make the page more visible in search engine results and bring more people to the page. This section is where a company needs to be purposeful and communicate vision, mission, values, positioning, and product.
Thriving LinkedIn Company Pages Use a Professional Tone
LinkedIn is a professional networking site, and therefore all content should reflect a professional tone. LinkedIn should is an extension of a company’s professional persona. Companies with thriving LinkedIn business pages engage with people appropriately and are not overdramatic. Be cautious about misusing jokes and humor on this platform. Pushing sales or one-sided content is also not beneficial for a LinkedIn business page because it is not keeping the ideal client’s interest in mind. Do not try to be casual to boost engagement.
Post with a Purpose
Posting with a purpose is a valuable part of creating a thriving LinkedIn company page. Quality over quantity is a significant factor to remember when deciding what to post or share on LinkedIn. Create posts that would benefit the ideal client or help them solve a problem. Being helpful and friendly is more engaging to clients than being sales-oriented. Studies also show that creating posts with original images that do not look like stock photos make content more appealing to followers. Using headlines that are clear and concise with a call to action for followers is a great way to post with purpose on LinkedIn.
Monitor Analytics for a Thriving LinkedIn Company Page
Analytics are essential on any social media platform. Maintaining a thriving LinkedIn business page involves monitoring and acting on analytical data. Analytics show what is working and not working on a LinkedIn page. Analytics also show audience demographics. The information gained from monitoring analytics produces more targeted content because it shows how followers react to the content.
Having a strong LinkedIn strategy is an integral part of having a thriving LinkedIn company page. LinkedIn speaks to multiple audiences at the same time. Employees and prospective employees, current and potential customers, and industry players and competitors all interact with LinkedIn company pages. Utilizing these tips will help create the best page possible for successfully using LinkedIn as a business.
Melody is a graduate of Southern Methodist University and a Marketing professional working in the Dallas area. She has experience in mutiple industries and a special interest in digital marketing.