Understanding your target audience is important when looking to improve your market outreach.
If you’re missing the mark with your audience, ask yourself if you truly understand them. Here are 4 factors to consider when understanding your audience.
Store closings and staff reductions are all over the news this month. JCPenney announced it is closing 140 stores and offering early retirement to 6,000 employees. Macy’s is closing 68 stores in 2017 and eliminating 10,000 total positions. If you’ve been affected by a layoff, you’re not alone. Whether you saw it coming or were completely shocked, time to take stock and prepare for what lies ahead. Here are 4 actions you can take when moving forward after layoff. Continue reading
Job hunting in the age of LinkedIn is simple as pushing a button on your smartphone app. Can it really be that effortless? In a recovering job market, the emergence of networking sites appear to level the playing field for everyone. However, research has shown that social skills play a major role in landing jobs in today’s competitive labor market. Continue reading
As reported by the American Bar Association’s 2014 Legal Technology Survey Report, LinkedIn is a lawyer’s preferred social media platform. In early 2014, LinkedIn gave users the ability to share long-form posts – it is essentially blogging on LinkedIn. This is a great feature that is only building in popularity. If you have been thinking about blogging, a good way to test the waters is by using the long-form posts on LinkedIn. Continue reading
Now you know have some tips regarding LinkedIn endorsements and groups, but how do you develop business using LinkedIn? First and foremost, make connections with colleagues, peers, clients, potential clients, and those you admire. When making the connection, don’t make the mistake of using the canned LinkedIn connection request, because it’s about making a connection with someone. Instead, write a quick personalized message. If you don’t know them, explain why you are reaching out to them. In addition to connecting with them on LinkedIn, set up a Newsle alert and as Newsle says, “never miss an article about someone who matters to you.”
This leads to the second tip, Be Human! Congratulate people on new jobs, wish them happy birthday, and applaud them on work anniversaries. Also, send a message to your connection when a Newsle alert pops up. It will only be flattering when you acknowledge them.
You sit at your computer and an email from LinkedIn pops up notifying you a connection has endorsed you for your legal abilities in real estate – only problem is your practice consists of immigration work. Although your connections mean well by endorsing your skills, their endorsement might not be for the areas you practice in or how you want to represent your practice. You start to take notice of LinkedIn Endorsements and think to yourself, “What can I do to manage my endorsements better?” Thankfully, managing your endorsements on LinkedIn isn’t as hard as it might seem. There are several approaches you can take to manage your endorsements quickly and easily.