LinkedIn Mistakes to Avoid

LinkedIn Mistakes to Avoid

LinkedIn mistakes to avoid.

Today, LinkedIn is used as a universal online networking tool, and often seen as a alternative to resumes. However, don’t take cold comfort just because you happen to have a LinkedIn account. Like an actual resume, it’s important to actual tend for it and update it. Here are some mistakes to avoid for your LinkedIn profile.

Lack of Summary

Have you ever been caught in an elevator with a coworker or professional you haven’t met, engage in small talk, and have trouble pitching yourself? The good news is that the online equivalent – the LinkedIn summary about yourself – doesn’t have to be recited or memorized. The bad news is that oftentimes LinkedIn summaries are of poor quality or even nonexistent. Do not overlook this. Try to at least use 40 words to describe yourself and career goals.

Weak or Lack of Photos

Your LinkedIn header and profile picture often make first impressions. If you don’t have a header and profile photograph, it will tell potential employers you’re too lazy to change them yourselves. Or even worse: people will think you’re a bot, and that’s how to get completely ignored online.

For your header, go online and find a worthy stock image or graphic that best speaks your personality and industry. It doesn’t have to be anything too fancy, but don’t leave it blank. Your profile picture needs to be a well-shot photo of yourself, preferably smiling. It doesn’t have to be anything too fancy or dapper, just don’t use a logo or invite your pets in the shot.

Far Too Few Recommendations

You can make the best LinkedIn profile, but it doesn’t mean anything if nobody believes you. People want to trust you on your word, so what better way to obtain that trust by getting others’ praise? If you don’t have any recommendations, nobody is going to take your profiles seriously.

The first step takes time, but be sure to give out your own recommendations to your fellow coworkers. Don’t expect for anything in return immediately, because eventually your coworkers will naturally start doing the same. When the time is right, there will come a time when you can ask for recommendations. If you’re a hard worker and generally well-liked, people will be more than willing to help you out. It not only helps you, but makes them look good too. A win-win scenario.

How to Create a Thriving LinkedIn Company Page

LinkedIn is known as the most professionally focused social media platform. LinkedIn has over 660 million users in more than 200 countries worldwide. Two professionals join LinkedIn every second. LinkedIn can increase brand awareness, generate leads, promote new positions, and educate customers. These are a few tips on how to create a thriving LinkedIn company page. 

Write a Strong Overview Section

The overview section is where businesses describe who they are and what they do. Thriving LinkedIn company pages have well thought out overview sections because this is one of the first impressions of the company page. Using search engine optimization strategies in the overview section is also a crucial part of thriving LinkedIn company pages. Overview sections with SEO content work well because they make the page more visible in search engine results and bring more people to the page. This section is where a company needs to be purposeful and communicate vision, mission, values, positioning, and product. 

Thriving LinkedIn Company Pages Use a Professional Tone

LinkedIn is a professional networking site, and therefore all content should reflect a professional tone. LinkedIn should is an extension of a company’s professional persona. Companies with thriving LinkedIn business pages engage with people appropriately and are not overdramatic. Be cautious about misusing jokes and humor on this platform. Pushing sales or one-sided content is also not beneficial for a LinkedIn business page because it is not keeping the ideal client’s interest in mind. Do not try to be casual to boost engagement. 

Post with a Purpose

Posting with a purpose is a valuable part of creating a thriving LinkedIn company page.  Quality over quantity is a significant factor to remember when deciding what to post or share on LinkedIn. Create posts that would benefit the ideal client or help them solve a problem. Being helpful and friendly is more engaging to clients than being sales-oriented. Studies also show that creating posts with original images that do not look like stock photos make content more appealing to followers. Using headlines that are clear and concise with a call to action for followers is a great way to post with purpose on LinkedIn. 

Monitor Analytics for a Thriving LinkedIn Company Page

Analytics are essential on any social media platform. Maintaining a thriving LinkedIn business page involves monitoring and acting on analytical data. Analytics show what is working and not working on a LinkedIn page. Analytics also show audience demographics. The information gained from monitoring analytics produces more targeted content because it shows how followers react to the content.

Having a strong LinkedIn strategy is an integral part of having a thriving LinkedIn company page. LinkedIn speaks to multiple audiences at the same time. Employees and prospective employees, current and potential customers, and industry players and competitors all interact with LinkedIn company pages. Utilizing these tips will help create the best page possible for successfully using LinkedIn as a business. 

Understand Your Target Audience

Understanding your target audience is important when looking to improve your market outreach.

If you’re missing the mark with your audience, ask yourself if you truly understand them. Here are 4 factors to consider when understanding your audience.

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The is the logo of the Job Hunting and networking site LinkedIn

from Flickr

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