Social Media Monitoring Assignment and Example

Here are the instructions for you Weekly Social Media Monitoring Reports. Please follow the instructions completely.

Your report is due Sunday night by 11:59p.

It should be no more than 1 1/2 US Letter size pages.

Save as a PDF and email to

In your report, include:

1.  (top of the page in ital) What you would whisper to your CEO/CMO about what we learned this week. Keep it very short and high level.

2. Bullet points of what happened, stats, numbers, sentiment, observations, etc.

3. The issues and items we will be watching closely.

Here is an example to follow. Ignore the competition noted at the bottom of the page for now.

Chipotle Sentiment Monitoring Report

Have fun.


Things You Hear When You Are Sober

things you hear when you are sober like life must be boring

One amusing thing about sobriety are the things you hear when you are sober.

When you let someone know you are sober, you get a distinct look (for better or for worse) and believe it or not, a level of respect you probably haven’t experienced before. Some will respect you more so while some will think you are “boring”.  They look at you puzzled and intrigued. Then following that intrigued look come some interesting comments.

Continue reading

live a sober life by giving back to your community

How to live a sober life

What are some things that help live a sober life and kick off this new lifestyle?

You’ve already made the decision to stay away from the bar and you’ve tried one of these free weekend activities. The key to live a sober life is to occupy yourself with positive activities where you would have said yes to happy hour.

So, after you tried some free weekend activities, now what? How do you really enjoy and live a sober-life?  Continue reading

These free weekend activities in Dallas-Fort Worth are a must do. Check them out!

free weekend activities in Dallas-Fort Worth

Looking for unique free weekend activities in Dallas-Fort Worth? Well, here’s a list you want to check out.

You have tried plenty of bars and all kinds of martinis and margaritas.  You are a little bored. Additionally, you don’t want to break the bank this weekend and you are running out of options for exclusive enjoyable moments. To make matters worse, you are on a budget. Is there any fun and free weekend activities in Dallas-Fort Worth to enjoy? Continue reading

Woman prepares for running in the Texas heat

Running in the Texas Heat: Take Time to Acclimate

So you’ve decided to keep running in the Texas heat? With heat indexes soaring into the 90s this weekend, that first hot training run may test your resolve. But take heart–it will get better. However, you must be willing to go slowly and give your body time to adapt.

Continue reading

Syllabus & Schedule, Advanced Digital Engagement, Summer ’17

Here we go again. Looking forward to it.

Here are the syllabus and class schedule for the Advanced Digital Engagement Summer ’17 CAPE class.





Microchips Save Pets Lives!

microchip saves animals lives

A lucky Lady. Microchip information located her rescue after being scanned by the shelter.

Every day thousands of pets wander away or get lost from home. They dig out, get loose from their leash, or escape out a door. No matter how pets end up on the streets, a microchipped pet can find their way home much faster than an unchipped pet. Microchips help save pets lives by finding their owners quickly.
Continue reading

Volunteers on Wheels, Transporting Shelter Pets

volunteer drives his wheels to transport a shelter dog

Jim Mann transports a dog out of the shelter for a rescue organization. 


Every day volunteers across the country open their car doors to transport a shelter pet to safety. Rescues rely on volunteers to pick up and transport shelter animals to their destination. Continue reading

Boutique Breeder Puppies sold at The Shops of Willow Bend Mall

rescued teacup puppy

Pixie is a teacup chihuahua, rescued from a local animal shelter.


While rescued shelter pets seem to the top choice when adding a furry family member, not so for the Plano, Texas, shopping center. The Shops of Willow Bend has a boutique tenant offering both teacup breeder puppies and tiny clothes to dress them up in. Continue reading

Leaders and Managers

LeaderLeaders and Managers

Today, leaders and managers must be able to set the goals, develop a plan, communicate the plan, supervise execution of the plan and continually build a motivational climate.  Many companies must meet the new challenges in the global world.  Globalization has changed the way leaders and managers do business.  What make a good leaders and managers?   Continue reading

A Leader’s Legacy



What makes a great leader?  A leader is a person who wants to be the face of an organization, the person responsible for success and failure, the person who has all the right answer, and is someone who has no room for improvement.  These tend to be commonly held beliefs in our society and “A Leader’s Legacy” sets out to show how these beliefs are not only wrong but how true leaders act.  The book discusses what it is to be a leader and how legacies are left behind.  The book disputes leaders are born or made, and shows that leaders aren’t always the charismatic  or natural leaders. Continue reading

Amazon’s stock value is higher than Wal-Marts

Amazon stock value is higher than Wal-Mart

Everyone knows that Wal-Mart has great prices that are hard for other companies to beat, but their might be a new competitor in town! As of after hour trading on Thursday, Amazon’s stock value is higher than Wal-Marts! How did that happen?

Continue reading

Twitter and NBA Free Agency

In age of Twitter NBA Free Agency much more accessible for fans

The news just broke that former Clippers center and unrestricted free agent, DeAndre Jordan, has reportedly come to terms with the Dallas Mavericks, and if you been following NBA Free Agency on Twitter, this should come as no surprise to you. Continue reading

The POTUS Podcast

Maron Lands Obama for Historic WTF Podcast

The digital media landscape took a major step forward on Thursday as it was announced that President Barack Obama would enter comedian Marc Maron’s garage for a taping of Maron’s popular WTF With Marc Maron podcast. Continue reading

Social Media at Downton Abbey Changes Lives

What if you were hired on staff to introduce social media to the fictional English Crawley family of Downton Abbey? The Crawleys are living a privileged life during the post Edwardian era, but would their lives be even more fascinating if there was social media at Downton Abbey?

As a new Downton Abbey employee, you may want to start by introducing the family to Twitter. Cora Crawley, the Countess of Grantham, could tweet daily messages to the staff including Mrs. Patmore, the cook, and Mrs. Hughes, the housekeeper. Tweets such as include biscuits with tea or plan on a party of 20 for dinner would save time and manpower. The servants’ work load would be more efficient if they could tweet each other about silver that needs to be polished or rooms that need to be dusted. Continue reading

Facebook Tools to Target Ads

picture of a dartboard with darts in the center representing "on target"Facebook Advertising: Tools to Target Ads

Facebook COO Sheryl Sandberg and CEO Mark Zuckerberg sent a big “thank you” last week to Facebook advertisers and announced they had reached two million active advertisers.  In spite of the nice “thanks,” that’s probably good and bad news for advertisers. Continue reading

It is all about that stress

It is all about that stress

estrese_0How shall we handle stress inside Social Media’SMS ? We communicate more than never before. We can be online 24 hr with a smartphone. The smart phone is not only to talk as a mobile phone used to be. After the possibility of  talk on the go you could also send  SMS on the go . Now you can do so many things with your smartphone besides just talking. The increasing of sending and receiving SMS has been noticed during the last years . Social Media platforms has brought the possibility to increase the number of SMS.

Facebook Menssenger, Whatsapp, LINEGoogle Hangout, Twitter are some of the Social Media platforms that offer you this service. The best of all is that the service is free when you and your friends have the same platform installed in your smartphone. You can chat with friends whenever and wherever for free as soon you are connected to the internet.

It is so good to be connected and chat whenever and wherever but if you need to work, study or just want to relax. How you disconnect from all these conversations  ? And when the SMS are coming from the different platforms that I just mentioned above. How do you handle all that stress ? You can receive more than 100 messengers with one topic. Gosh ! Since it is free , people keep sending you messengers.

Stress can kill you or make your life miserable ! Stress make your body vulnerable since your immune system gets weaker . You can read more about the stress at the World Health Organization.

Some advice to handle the stress caused by Social Media’s SMS :

  • if you starts to receive several messengers at once , just let it be.
  • say your opinion and leave the conversation
  • go to settings and press the  “do not disturb” button on your smartphone
  • don’t answer or ignore the messenger
  • do some other activity and avoid to look at your smartphone
  • listen to a good music and relax


twitter fail – how some people just don’t get it

twitter bird kicking another one from a branch

Think before you tweet!

We’ve all heard it before: “Think before you tweet”. You would say that this is a pretty obvious advice? Well, think again. There are plenty of examples where people clearly did not think hard enough, or, in all fairness, they probably did not think at all. A clear case of twitter fail.

Continue reading

Twitter Story Pitches May Yield School Media Coverage


Twitter story pitches increases media coverage.As a school district public relations professional, you are working diligently to pitch story ideas to area, state, and national news media to obtain coverage for your district. With so many educational entities vying for news media attention, some public relations experts recommend that you add Twitter story pitches to your social media strategies for communicating to journalists.

In many cases, print, television, and digital journalists still prefer story pitches in an email. Some reporters like to use Facebook. Building a professional relationship with the news media is also still a critical part of the job. Continue reading

Study Reveals How Journalists Use Social Media as News Sources

Social Media Study on Journalists and News Sources

Graphic courtesy Huffington Post.

How do journalists use social media, and is it important for reporting the news? A 2014 Indiana University School of Journalism study, reported in The Washington Post, revealed that yes, journalists use social media as news sources. But some other surprising findings emerged from the study of 1,080 U.S. journalists.(

Continue reading

Content on The Tonight Show Features Fans


Television shows are incorporating fans’ content through social media to add interest, entertainment, engagement, and ratings. Now even you can be featured on The Tonight Show starring Jimmy Fallon, one of the best social media users of fans’ content.

Jimmy Fallon using fans' content.Jimmy Fallon excels in engaging television audiences in interactive social media conversations. Fallon posts a weekly Twitter topic and Hashtag on The Tonight Show website and encourages viewers to tweet responses. Continue reading

Why people write blogs

different words on chalkboard, focusing around the word blogHaving grown up in a culture where people tend to be reserved and keep things to themselves, we tend to look suspiciously at people who are sharing lots of personal stuff with friends, acquaintances and sometimes even complete strangers. So, the concept of writing a blog about me, my life and what I do all day long just seems a little suspicious or even pretentious.

Continue reading

The Art of the evolutionary change in communications

The Art of the evolutionary change in communications

The Art of the evolutionary change in communications Two men wearing white gloves holding picture of ancient art, computer, yahoo messanger and astronaut

The Art of the evolutionary change in communications

The Art of the evolutionary change in communications Can you predict the future in communications? From ancient artifacts to digital in communications. Architectural findings a beautiful wealth of information still awaiting its revealing day. Teaching and mystifying us on a daily basis this knowledge was and is very hard to be obtained. This is possible through passion, drive,inspiration, travel, time, and money. Records are kept by preserving artifacts and advancements in writing have led us to hand written records.

Continue reading

The Old Agency Model Does not Work Anymore


The old agency model is no longer relevant to the more sophisticated advertisers and consumers in this modern age.

An advertising agency is a service based business that plan and implements advertising campaigns for clients through the use of research, creative ideas, media planning and buying. Traditionally, they produced TV commercials, radio commercials, Online advertising, out of home advertising and mobile advertising.


 New technologies and accessibility to information have changed how people consume media and connect with each other and it has also enabled brands to fill different roles apart from their physical products and services. The new agency model  is all about getting the right messages in front of the right people to ensure that the advertisers are reaching the right customers. Advertising  agencies see the need to create images and messages that connects people to brands even after the ad is over.

In 2015, since the old agency model does not work anymore, what are agencies to do to keep up on the race to be in front of as many eyeballs as possible and ensure that they are helping clients reach the right costumers? Sometimes this can be easier said than planned. With so many choices of traditional media  (TV, newspaper, magazines, radio, outdoor boards, etc.) and digital media (websites, email, blog, social networks, etc.) the agencies need to embrace interactive and nonlinear messaging and incorporate creative solutions.  In this new world, agencies have to  get used to the idea that game changing ideas come not only from the creative storyteller but from the software developer as well; great ideas embrace data and technology and create immediate results in real-time.

  A contemporary agency that wants to remain relevant has to adapt because the changes will not stop, they have to add tools and analytics capabilities to determine what works and what is wasted to ensure that dollars aren’t going into a cyber black hole, never to be seen or clicked.  



The Superintendent’s Blog: Is the Time Right?

Most school superintendents, as a public school district CEO, are aware of blogs, but may not have initiated their own. Is it time for your CEO to write a superintendent’s blog as a new priority for your school district communications plan?

Peter Aceto, president and CEO of Tangerine Bank, says in Forbes Brand Voice that the CEO should say  “yes” to blogs. He points out, “If you are thinking this is about social media, you’re wrong. This is about finding a better way to lead, to govern, and to do business.”

How does that translate to the public school district CEO? A superintendent’s blog is one The superintendent's blog is written on a keyboard.
communications tool that will allow district constituents to learn more about the superintendent, his style, and his perspectives. The potential readers include employees, students, parents, business representatives, elected officials, older citizens, and taxpayers. Continue reading

WGSN Cites Trends in Social Apps

Vive mobile app image

(Photo courtesy of

WGSN an international trends forecasting company used predominantly by the fashion industry, cites trends in social apps may  surprise app users. Social apps are continuing to be among one of the hottest trends in the mobile space.

Continue reading

Twitter vs. Instagram – who wins?

picture of a street sign saying Twitter lane

The reactions to Twitter’s last quarterly results were mixed. The mobile use and ad revenue increased and met the expectations of analysts and investors. When looking at increase in number of users, the picture looks quite different from what many expected. Twitter currently has 241m active users. Some experts and analysts compared the numbers by looking at Twitter vs Instagram and tried to define a winner. But does that really make sense?

Continue reading

Social Media makes your relocation smoothier

Challenges along the way but with Social Media you can make it

Social Media keyboardWhen moving to a new country you will find lots of challenges like new language, new society, new culture, new everything. But now you’ve got Social Media with lots of tools to help you into this transition. Social Media will keep you in touch with your friends in your country and find new friends in your new place. Facebook is a great tool to get you in touch with friends of friends. I have experimented this last year when a co-worker with my cousin was moving to the Dallas area and then my cousin put us in contact via Facebook. I help her with lots of local news and rules and also introduced her to some of my friends.  I wish I had a tool like that when I moved the first time.

Facebook also gives you a possibility to later create your own group and add people with the same interests as yours. If you have a business this opens the world for you when creating your own page.

Many immigrants will find organizations like Accesso Latino sponsored by one of the richest man in the world, Carlos Slim, which will support you with lots of good information and free training plus it will allow you to be connected with other latinos through their Facebook group page.

I found the other day another type of Social Media tool, Waze. It is not just a navigation system, it is a Social Media tool with navigation system. Waze is connecting people who will keep you update of what’s going on the roads. You will be update of traffic accidents, congestions, construction roads, red light cameras, police in the area and so. In some places in the US, police is not very happy with this tool. You can find more what the police , reading this article.

The Pope is using social media to communicate with the world. He has already a Facebook account, a twitter account and now a Google Hangout account  ! Now he can do chats alive with this Social Media tool. More about that can be found it here.

Get connect and stay in touch with everyone ! The world is not so big anymore just because of the Social Media !



The Superbowl of Cute

The Superbowl is no longer just about football.  It has become the Superbowl of cute.  Advertising giants spend millions to produce and air their commercial messages during the most highly publicized game of the year.   This year, the commercial cute factor was super-sized. Continue reading

Go global with social media

world map of social media toolsCongratulations! You have developed a really powerful social media strategy for the U.S. market. Your audience is very engaged, they love your brand and even your top management is very pleased with the results. In fact, they are so happy about your social media activities that they want you to go global with social media! How exciting!

Continue reading