‘Okay Google, where did I park my car?’, ‘Where should I go on vacation in July?’, ‘Will you turn off the TV?’ Your virtual assistant can assist you with all of these questions. These ‘virtual assistants’ and the Artificial Intelligence that powers them still have plenty of limitations, but they are improving daily. Most importantly, these devices represent the fastest growing consumer technology segment in America with over 50 million ‘smart speakers’ expected to sell in 2018. That’s over double the amount that was in the market at the end of 2017. Hence, it’s time to consider how to prepare your business for virtual assistants. Continue reading →

GDPR was officially implemented on May 25th, 2018. With the deadline past, here’s what US marketers need to know about the 88-page General Data Protection Regulation (GDPR). Continue reading →

Understanding your target audience is important when looking to improve your market outreach.

If you’re missing the mark with your audience, ask yourself if you truly understand them. Here are 4 factors to consider when understanding your audience.

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Digital Advertising on Amazon Has Potential to Jeopardize Google and Facebook

Digital Advertising on Amazon is on the rise. One would not typically consider Amazon a digital advertising company. However, the online retail giant is the fifth largest generator of digital revenues in the US. With major growth potential, competitors are wise to beware. .

Analysts estimate Amazon’s ad revenues will total $1.65 billion this year. This figure is far below that of Google or Facebook, but above brands such as Twitter and Snapchat. Continue reading →

Have you hosted or attended an event that fell flat? Maybe nobody showed up, it was poorly organized or it was all about the lead sponsor. We’ve all at least been to events like these, right? Regardless, there’s hope for your next event. Let’s discuss how social media can enhance live events.

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Social media is ranked the most difficult marketing tactic. Surprised?

Why is this? And why does your boss not understand the importance of investing time and resources into doing it right?

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How to grow your brand on Instagram and get noticed.

The power of Instagram is enormous – more than 16 billion photos have been shared to date, with an average of 55 million uploaded each day. Social media users interact with brands on Instagram 58 times more than they do on Facebook, and a whopping 120 times more than on Twitter. With so many users, it’s hard to get noticed. Increasing brand visibility and building a community on Instagram is one of the most challenging things to do, but follow these 5 steps and you will reach your goal in no time.

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Looking for ways to add some convenience to your life?  Do you need some help knocking a few pesky items off your to do list?

If so, this new personal assistant service may be the answer to your call… or text, as the case may be!

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What is Business development using social media? Development/growth for your business using Facebook, Twitter and other social media outlets. Walk though the introduction of social media platforms and how to use them to develop your business. Today’s market is full of ways to connect with your audience using social media platforms. We will start at your website and work our way out! Continue reading →

Formula to success 

 Knowing how to use the latest in digital advancements is a vital role to your company’s success. Have you noticed a multitude of new trending ways to market your brand, expand knowledge and endless opportunities? Have you thrown a curve ball lately? Business plus digital equals progression let’s go from phone-book to digital. Meetings in a boardroom are decreasing while digital meetings are increasing. Live in future for your business. What is your next step?

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