Understanding your target audience is important when looking to improve your market outreach.

If you’re missing the mark with your audience, ask yourself if you truly understand them. Here are 4 factors to consider when understanding your audience.

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Ever wondered what are the components of a good ad? This blog discusses how to think like a professional advertiser so you never have a Kendall Jenner mistake.

Have you ever cut on the tv or the radio and seen some of the crazy advertisements that make your jaw drop to the floor? From the iconic Kendall Jenner Pepsi ad to the misinterpreted Dove ad, it somehow makes you wonder: WHAT WERE THESE COMPANIES THINKING? This blog will go over step-by-step how to think like a professional advertiser and the key components of a good ad.

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Photo by Jared Sluyter

What’s worse than stale potato chips? Stale content on your social media channels. Whether you are a leader, business owner, or entrepreneur, it’s advantageous for you to keep your content “alive” on social media. In fact, make this a non-negotiable priority. And, it’s actually easier than you may think.

So, without further ado, here are three awesome ways to keep your content from going stale across your social media channels.  Continue reading →

Photo by Matthew Hamilton

Today, one of the most iconic brands in athletic apparel is transforming the social media game. Adidas is chiefly synonymous with athletic shoes. While you may recognize the brand for their quality and style, you might also want to explore how to maximize your brand awareness on social media like Adidas.

The brand produces more than 850 million product units annually. So it’s no surprise that Adidas is cultivating an undeniable influence on social media, specifically Instagram. If you want to maximize your brand awareness on social media like Adidas, get ready to incorporate some of the brand’s tactics in your own strategic efforts.

“Change the game, run the world.”  – Adidas

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Photo by Brooke Lark

Social media helps brands connect with their target audience. However, many brands are faced with a content challenge. How can brands write content for social media in an effective manner? The answer lies in developing distinct audience personas and a social media brand voice. This will serve as the foundation for your efforts. Social media is one of the most cost-effective ways to speak to any audience. It behooves brands to create meaningful, memorable digital content.

“This content should be so valuable that it compels the reader to share it with others across social media channels.” – Shanda Henley, SEO Copywriter / Digital Marketer / Indie Author Continue reading →

Digital Advertising on Amazon Has Potential to Jeopardize Google and Facebook

Digital Advertising on Amazon is on the rise. One would not typically consider Amazon a digital advertising company. However, the online retail giant is the fifth largest generator of digital revenues in the US. With major growth potential, competitors are wise to beware. .

Analysts estimate Amazon’s ad revenues will total $1.65 billion this year. This figure is far below that of Google or Facebook, but above brands such as Twitter and Snapchat. Continue reading →

Does advertising creative drive sales?  Indeed it does, according to two recent studies that have electrified the industry. The findings are significant:

• Highly creative ads show double the sales impact of those that are less creative.
• Advertising creative drives sales 5x as much as media spend.

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What are the elements of a good press conference? Beyond basic planning and logistics, a good press conference captures a certain essence appropriate to the announcement. It reinforces your brand and connects to your audience. While the nature of a press conference can vary widely, here’s a few insights to consider. Continue reading →

You like to breathe fresh air. So does a Toyota engine. Genuine Toyota TRD Air Filters are engineered specifically for Toyota vehicles to keep harmful airborne debris, dirt and contaminants from reaching the engine. As a result, the aids in preventing premature wear to internal components. A clean air filter improves engine performance and fuel economy – benefits owners can all appreciate.

A free-flowing design allows for maximum air to enter your engine with minimal resistance, and free of damaging debris. This combination can give the engine added power and better fuel economy. Enhancing the clean air flow without disturbing the calibration of the mass airflow sensor results in smoother, easier air intake and better overall performance without negative side-effects. Continue reading →

People have short attention spans, so how do you catch their eye and tell the story of your wine? Are you using video – if not, you must start. The visual impact of video communicates in ways that other methods can’t. Adding videos to your social media can increase click through rates by 96%.   Continue reading →

You know women love wine and social media. The question is can you encourage women to try, and buy, your wines by engaging them in conversation online.

According to a 2014 Gallop poll, women are wine drinkers, more than 46% of women who drink alcohol choose wine as their drink of choice. Women buy 57% of all wine sold and they are buying it for consumption, not collecting it. With this kind of buying power, the potential is huge for any wine brand that can win them over. But how to reach female buyers? Pew research shows that 80% of women online regularly use social media and 77% of them are on Facebook. Women love wine and social media, to reach more female wine buyers, connect with them online.

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$6.99.  That’s the newest number in American pro sports.  It is the cost of a single out of market basketball game, as NBA Pay Per View is born. Continue reading →

Social media is ranked the most difficult marketing tactic. Surprised?

Why is this? And why does your boss not understand the importance of investing time and resources into doing it right?

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How to grow your brand on Instagram and get noticed.

The power of Instagram is enormous – more than 16 billion photos have been shared to date, with an average of 55 million uploaded each day. Social media users interact with brands on Instagram 58 times more than they do on Facebook, and a whopping 120 times more than on Twitter. With so many users, it’s hard to get noticed. Increasing brand visibility and building a community on Instagram is one of the most challenging things to do, but follow these 5 steps and you will reach your goal in no time.

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Social responsibility is a top trend in 2015. Digital and social media platforms have allowed business and professionals seeking enhanced brand identity to leverage social responsibility benefits and opportunities.

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