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Developing an Effective Digital Advertising Campaign

According to an article released by eMarketer earlier this week, 2019 marks the first time digital advertising spend in the United States will likely exceed traditional advertising spend.

Two business people have a discussion about digital advertising while using a laptop, cell phone, and tablet

Photo by rawpixel on Unsplash

With the number of hours consumers spend online, this milestone shouldn’t surprise you. Digital marketing allows companies to deliver a much more personalized message to a hyper-targeted customer base. While you should not ignore traditional media, shifting your focus to the digital space can help your business grow.

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Do not sell, share a story

Inspire your costumers sharing something to connect them emotionally with your product, at the end they will buy.

Everyone loves a good story, or should we say gossiping?

People love to be entertained. Get their attention with a funny story, ask questions, share behind the scenes information about your business, etc.

men trying to sell by sharing a story with a woman

As George Bernard Shaw said, “The things most people want to know about are usually none of their business”.

Most of the time, as consumers we navigate the internet to look for answers, after all, we do not want people selling us anything.

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Get More Comments on your Social Media!

Want to get more comments on your social media? Lucky for you, engagement is a strong force in the world of social media and there are plenty of ways to get more comments on your social platforms. For the sake of time, we will assume that you’re already putting engaging content out there. Now we just need to figure out how to get more comments. This blog will go over four clever ways to get more comments on your social posts. Continue reading

How to Prepare Your Business for Virtual Assistants

Rosie the Robot
‘Okay Google, where did I park my car?’, ‘Where should I go on vacation in July?’, ‘Will you turn off the TV?’ Your virtual assistant can assist you with all of these questions. These ‘virtual assistants’ and the Artificial Intelligence that powers them still have plenty of limitations, but they are improving daily. Most importantly, these devices represent the fastest growing consumer technology segment in America with over 50 million ‘smart speakers’ expected to sell in 2018. That’s over double the amount that was in the market at the end of 2017. Hence, it’s time to consider how to prepare your business for virtual assistants. Continue reading

Haters

Adversity

Haters are the early warning detection system for your business.

Discerning brands strategically use social media as an extension of customer service, with skillfully prepared teams in place for unexpected online situations. Nobody likes loud, verbal haters. While it might be easier to not deal with online negativity, these situations need to be addressed in a timely manner.

While It is certainly easier to avoid them at all costs, the dark cloud haters cast might actually offer a silver lining. Continue reading

Captivate Your Audience

Having a difficult time getting the attention of consumers? Captivate your audience by providing them with engaging content. In a world of instant gratification, you have to provide content that will capture someone’s attention within seconds. Take a look at what you’ve been posting. What has been working? What hasn’t? Sit back, do some research and then captive your audience with these three steps. Continue reading

Understand Your Target Audience

Understanding your target audience is important when looking to improve your market outreach.

If you’re missing the mark with your audience, ask yourself if you truly understand them. Here are 4 factors to consider when understanding your audience.

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What is Augmented Reality and How is it Used?

What is Augmented Reality?

Why should marketers care about Augmented Reality? In fact, what is Augmented Reality!? Augmented Reality is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. You will be seeing a lot more of it in 2018. Continue reading

How does the Wireless Industry Treat Gender Equality in Advertising?

The new Gender Equality movement in advertising is hot, as led by the Association of National Advertisers‘ #SeeHer initiative. Presenting all genders respectfully in advertising impacts Reputation and Calls to Action. Today’s focus is on Gender Equality in wireless advertising. Continue reading
advertising creative drives sales when creative is good

Hard Proof: Advertising Creative Drives Sales

advertising creative drives sales when creative is good

Does advertising creative drive sales?  Indeed it does, according to two recent studies that have electrified the industry. The findings are significant:

  • Highly creative ads show double the sales impact of those that are less creative.
  • Advertising creative drives sales 5x as much as media spend.

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