And here are some of the digital marketing trends for this year.
This was one of the main trends of 2019 and ones that will keep being important in 2020. Implementing hyper-personalization processes creates a positive and measurable impact on customer loyalty and satisfaction.
Personalization is among the opportunities identified as most attractive for different entities and because of person-centered data marketing, it remains crucial. Thus, proposing a hyper-personalized relationship will be the main marketing trend in 2020!
In addition, according to the Interactive Advertising Bureau (IAB), for 83% of marketing professionals, creating personalized content is one of the biggest challenges.
Chatbots, those chat boxes that usually appear on the lower right side of the web pages, is an easy and economical way to communicate with clients and potential clients without human intervention.
Not only do they allow brands to clarify doubts or take visitors to specific pages, but they also capture customer data at any given time. When responding in real-time, we avoid losing the interest of those who visit our site.
It is time to reduce the use of human resources in processes to minimize execution time and the number of errors. That’s why some big 2020 marketing trends include more and more automation tools through Machine Learning and Artificial Intelligence.
All of this results in you being able to spend more time in designing strategies and new opportunities instead of the execution of processes that can be automated with a couple of clicks.
Social Listening is used to analyze the content we publish and to help us improve our strategy. This is the key to achieving good engagement through the analysis of comments, conversations, opinions, preferences and user data. The real goal that we must achieve with Social Listening Marketing is being able to measure the performance of a brand, product or organization.
In 2020, Social Listening will also be your best ally to know who are the main ambassadors of your brand and in which niches they talk about it.
Guaranteed: most brands are not ready to explore advertising on smart speakers. But as they grow, they should explore how to optimize their content for voice searches.
According to Google, 20 percent of all Google searches occur through voice. And according to Thrive Analytics, you can say that 71 percent of mobile users between 18 and 29 use their smart assistants.
Today, LinkedIn is used as a universal online networking tool, and often seen as a alternative to resumes. However, don’t take cold comfort just because you happen to have a LinkedIn account. Like an actual resume, it’s important to actual tend for it and update it. Here are some mistakes to avoid for your LinkedIn profile.
Lack of Summary
Have you ever been caught in an elevator with a coworker or professional you haven’t met, engage in small talk, and have trouble pitching yourself? The good news is that the online equivalent – the LinkedIn summary about yourself – doesn’t have to be recited or memorized. The bad news is that oftentimes LinkedIn summaries are of poor quality or even nonexistent. Do not overlook this. Try to at least use 40 words to describe yourself and career goals.
Weak or Lack of Photos
Your LinkedIn header and profile picture often make first impressions. If you don’t have a header and profile photograph, it will tell potential employers you’re too lazy to change them yourselves. Or even worse: people will think you’re a bot, and that’s how to get completely ignored online.
For your header, go online and find a worthy stock image or graphic that best speaks your personality and industry. It doesn’t have to be anything too fancy, but don’t leave it blank. Your profile picture needs to be a well-shot photo of yourself, preferably smiling. It doesn’t have to be anything too fancy or dapper, just don’t use a logo or invite your pets in the shot.
Far Too Few Recommendations
You can make the best LinkedIn profile, but it doesn’t mean anything if nobody believes you. People want to trust you on your word, so what better way to obtain that trust by getting others’ praise? If you don’t have any recommendations, nobody is going to take your profiles seriously.
The first step takes time, but be sure to give out your own recommendations to your fellow coworkers. Don’t expect for anything in return immediately, because eventually your coworkers will naturally start doing the same. When the time is right, there will come a time when you can ask for recommendations. If you’re a hard worker and generally well-liked, people will be more than willing to help you out. It not only helps you, but makes them look good too. A win-win scenario.
The Importance of Video Content.
Did you know that individuals on average spend 144 minutes or two hours and twenty-four minutes per day exploring social media channels and an average of 16 hours of online video content is consumed per week? Considering these staggering statistics, let’s examine the importance of using video content within your social media strategy and explore five tips to consider when creating video content.
I bet you are wondering what benefits video content has when analyzing your marketing goals. Well, video content can increase your profitability, give perspective to products and services, showcase user experience and even help reduce questions that your staff may answer regularly. Below are five video tips to consider when making a video…
Five Video Tips for Social Media:
- Keep your thoughts clear, direct and brief
- Mention your purpose in the beginning. Provide content upfront.
- Did you know that you have a 10-second window before your audience moves onto the next thought or idea?
- Incorporate behind the scenes or process footage.
- If you are sharing this type of content be intentional. People love engaging material that is raw, real and personal. Who doesn’t love best-kept secrets or an insider scoop?
- Add a call to action.
- Ask your followers to repost, share, follow, like, shop or learn more from your unique and creative content. This application really has the ability to grow your brand or company footprint and social engagement.
- Add subtitles or summarize your thoughts and place text captions into all videos.
- The world is a diverse place. Everyone wants to feel included, therefore consider individuals from all pockets of social media. Including these captions for followers who are from foreign countries as well as for those from the hearing impaired community. Not only will text add an extra layer of content for all viewers, but it will also engage with individuals who come from different channels within your audience.
Videos can completely transform your brand strategy in seconds. Not only are videos engaging, but they also provide content that is quick and informative. I hope these video tips were helpful and allow you to create content that is consistent, creative and unique to your brand. Have fun and enjoy making those videos!
Social media has had a huge influence on the dance industry in the past few years because it created a new avenue to showcase and express the art of dance. All levels of the craft can see the impact of social media on the dance industry. Social media is revolutionary for dancers because it brings performers out of the background and into the spotlight. These are a few overarching trends of the impact of social media on the dance industry.
Social Media Democratizes Dance
One of the significant impacts of social media in the dance industry is the democratization of dance. Social media democratizes dance because it grants a broader scope of access to performance opportunities and training. As a result, with the ease and accessibility of social media young dancers do not always have to rely on industry gatekeepers to pursue their craft. Barriers such as the financial burden of classes, location of studios, and dancer stereotypes have hindered performers in the past. Social media therefore opens the door and democratizes opportunities for people to participate in dance.
Facilitates the Rise of Dance Influencers
The rise of dance influencers has been one of the impacts of social media on the dance industry. Online dance videos became popular around the year 2013. As a result, studios like Millennium and The Playground host weekly classes that produce multiple viral videos. Aspiring dancers flock to these classes weekly to train and gain popularity. Dancers can become self-sustaining artists through social media channels. These videos highlight the raw environment of a studio class without fancy costumes or productions. Dance influencers can supplement their income through sponsored deals and promotions that engage and inspire niche markets due to their popularity. Social media has become part of a dancer’s resume, and this has helped advance the careers of many dancers worldwide.
Promotes a Deeper Appreciation for the Process
Social media allows dancers and dance companies to grant behind the scenes access to their process. Dancers and dance companies are in unique situations to position themselves as experts in their discipline through the proper use of social media. Sharing behind the scenes footage from rehearsals, auditions, backstage, can help followers of dance companies to feel as though they are insiders. This type of content increases engagement and grows dance social media followings. Increased visual digital communication is one of the profound impacts of social media on the dance industry. This is important because it takes the audience places they could not reach before. This promotes a deeper appreciation of the process of dance beyond what happens on stage.
Ultimately the impact of social media on the dance industry is a positive change for dancers, industry professionals, and companies. The entire art form of dance grows with the spread of a new appreciation for the art through more content available to audiences. In the end, the impact of social media on the dance industry is positive and a new era in the landscape of this performing art.
Information is everywhere. Every day the human mind consumes on average approximately 100,000 words or 34 gigabytes of data per day. This staggering statistic may seem daunting when wanting to have your voice heard through social media channels, but have no fear because below are five simple solutions to consider before releasing your thoughts into the online world. These steps will get your business noticed no matter what stage your business and it’s social media channels may be in. If you want to learn how to grow your social media engagement continues reading for suggestions below.
A Five-Step Social Media Plan
1) Social Audit
When establishing a social media plan you must analyze all social media channels to understand your audience and what they are desiring. Examine social media channels to see what content is driving business to your platforms and how your community is engaging with your content. Whether you’re in the beginning phase of creating a business or have an established following make sure that your brand’s voice and values are clear. These two important messages will act as the backbone as you establish a strong social media plan.
2) Competitive Analysis
It is important to consider the social visibility of your competition. As you analyze all your social media channels map out an outline of where your strengths and weaknesses lie. Take this list and compare this research against your competition. Examine the differences and consider these points before identifying the next steps of planning a social media plan.
- What social media channels do your competition use and how do they utilize them?
- Where does your competition’s strengths or weaknesses lie?
- Do these weaknesses create an opportunity in your field or market where a potential client might choose you over your competition?
3) Conversation Scan
During the conversion scan listen to what people are saying within or about your industry. As you scan through the different social media channels listen for relevant keywords or concepts that continue to emerge. Be aware of patterns that form. This research will help identify where your audience engages the most as well as what people are saying. This scan will provide understanding into the direction you may want to steer your brand towards and will give you insight as to what social media platform/s might suit your brand or personal goals best.
Considering there are many social media channels to choose from how does one know what channel suits their business or marketing campaign the best? Above you identified your competition and what their audiences were talking about. Now it’s time to decide what social media channel will be most effective for your brand or product. Thoughts to consider…
- Where does your audience congregate?
- How do they choose to engage?
- When or what time of day do you see the most engagement?
- Why is your audience choosing to engage with you over your competition?
5) Content and/ or Posting Plan
After gathering research and conducting a scan on your competition as well as your platforms it is time to establish a content posting plan. For this final step create unique visuals for your audience and choose a few social media platforms to post your information. Keep your posts clear, consistent, and creative in order for your brand’s content to stand above everyone else. Determine themes, messages or visuals that represent who you are and what you stand for.
Finally, forming a targeted social media approach can either make or break you and your business. Therefore, when creating a social media plan stay focused, consistent, and most imporantly have fun!
Having a brand means having the essentials; the actual design elements behind your business & your voice & messaging. You should ask yourself, “How do you want your audience to feel when they come across your business?” Is your brand portraying that message?
“Experience” is an all encompassing term for your brand. It can mean how they resonate with your social media & content, or how your packaging caught their attention, or even how they describe your business when they recommend your business to their friends.
A solid experience with your brand is what makes your audience loyal, trusting, and ready to purchase and recommend to their friends.
1. Have a clear business voice and message.
Your voice is the essentially the “conversation” that your business has with your audience. In order to make your voice clear, you’ll need to first decide the general route you’ll want to go down: are you going to be professional or more laid-back? Once you’ve figured out general direction, you can start getting more specific with description words. Create a word map with all of the descriptive words you want your audience to recognize your business as. Use this word map for your website copy, your Instagram captions, your blog posts, your product imagery. However you come up with your word map, it’s important that you stay true to it.
2. Have a complete brand system, not just a logo.
Logo variations, design elements, patterns, a color palette, and typography choices all go into how your brand is perceived by your audience. People don’t fall in love with a logo, they fall in love with how your brand makes them feel. The design process should consider your target audience, your business goals, your industry competition, and your ultimate vision. Investing into your brand will give you the clarity and the confidence that you will need in order go from successful to flourishing.
3. Have a stunning presentation
This mainly applies to product based businesses, but should still be considered with any business in general. A stunning presentation means that you’ve considered how your audience will visualize your product or service in their lives. Your presentation is what stops your ideal customers and makes them say “I need this.” It starts with your packaging, printed/digital materials, and is elevated by product photography. We live in a visual world, full of Pinterest, Instagram, and advertisements. Your brand needs to stand out in the right way and inspire your ideal audience. Remember the word map that you used to find your voice, and the mood board that inspired the vision behind your brand? Use these resources to create a vibe for your product photography (or stock photography if you’re a service based business) so it can fit seamlessly into your business as a whole.
While these three things can all be considered alone, in order to create lasting impactful brand on your audience, it’s important to consider everything together.
Internet has facilitated everyone’s existence. And when applying emotions in digital marketing, it can bring numerous positive results for the brands.
For that reason, this world is full of marketing noise, brands competing to get consumers’ attention. However, consumers are becoming more selective on the information they want to get. This is one of the reasons why brands are turning around to emotional marketing, to ensure their product connects in a deeper way with their audience, opening a channel of communication and keeping their preference/loyalty.
Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy. Emotional marketing typically taps into a singular emotion, like happiness, sadness, anger, or fear, to elicit a consumer response.
4 basic pillars
The main objective is to generate that positive emotional bonding between the brand and the consumer, in a way the consumer trusts and feels the product or service is adding value to their lives.
The ultimate goal of using emotions in digital marketing is to become the most loved brand in the market space. Therefore, understanding what reactions the product will communicate to the consumer will determine how close the brand is from becoming a love mark.
This doesn’t mean that brands have to use emotions to get audience’s attention but creating experiences that are significant to the consumers. This is where innovation comes to help differentiate in the market.
Nowadays is important to have good content as part of the marketing strategy to ensure its relevancy within the social platforms and tactics used. The success will depend on how effective the conceptualization and planning process is to have a clear idea of what type of emotions the message will convey.
Investing on understanding emotions in digital marketing will get brands closer to consumers, this can be done by having a good storytelling in place and applying neuro-marketing to use the right behavioral techniques.
It’s paramount these days to have a website associated with your business. With consumers frequenting the internet for research before buying, you would look dishonest and unprofessional not to. Here are some tips to consider when starting a website:
Make Your Website Easy to Navigate
Nobody wants to play scavenger hunt on your website, your customers should have an easy time looking for whatever it is. Limit your top-level navigation to five tabs with relevant pages under them. Additionally, have a graphic that clearly indicates a way to go back to the home page. If you’re feeling up to it, add a search function so consumers can find what they want with ease.
Keep the Design Simple
It’s fun to get creative on your website, but try not to overdo it. This includes wacky fonts, colors, and gifs. While there are exceptions for a very particular audience, the bottom line is that your customers don’t want to be bombarded by an explosion of visuals.
Make Your Website Mobile-Friendly
Everyone has a small personal computer in their pocket these days. If someone wants to know more about your business on the fly, don’t blame them if they’re immediately turned off when they open the desktop version. Most website development hosts come with features to design and test mobile layouts, easily accessible with templates at your disposal. Make the best with it.
Accuracy is Key
This is a no-brainer. With the ongoing distrust of the media and growing terms such as “fake news”, it’s important not to spread misinformation. If you want your website to be taken seriously, cite your sources, watch for grammatical errors and keep everything up to date.
Hire People to Manage it
Chances are that you have other business priorities. Even when your website looks shiny and complete, it’s going to require constant maintenance. From updates, SEO, analytics, security, and backups there are plenty of reasons to keep catering to your website. You can hire a website developer or even a third party company to handle specific issues. Either way, don’t neglect your baby.
LinkedIn is known as the most professionally focused social media platform. LinkedIn has over 660 million users in more than 200 countries worldwide. Two professionals join LinkedIn every second. LinkedIn can increase brand awareness, generate leads, promote new positions, and educate customers. These are a few tips on how to create a thriving LinkedIn company page.
Write a Strong Overview Section
The overview section is where businesses describe who they are and what they do. Thriving LinkedIn company pages have well thought out overview sections because this is one of the first impressions of the company page. Using search engine optimization strategies in the overview section is also a crucial part of thriving LinkedIn company pages. Overview sections with SEO content work well because they make the page more visible in search engine results and bring more people to the page. This section is where a company needs to be purposeful and communicate vision, mission, values, positioning, and product.
Thriving LinkedIn Company Pages Use a Professional Tone
LinkedIn is a professional networking site, and therefore all content should reflect a professional tone. LinkedIn should is an extension of a company’s professional persona. Companies with thriving LinkedIn business pages engage with people appropriately and are not overdramatic. Be cautious about misusing jokes and humor on this platform. Pushing sales or one-sided content is also not beneficial for a LinkedIn business page because it is not keeping the ideal client’s interest in mind. Do not try to be casual to boost engagement.
Post with a Purpose
Posting with a purpose is a valuable part of creating a thriving LinkedIn company page. Quality over quantity is a significant factor to remember when deciding what to post or share on LinkedIn. Create posts that would benefit the ideal client or help them solve a problem. Being helpful and friendly is more engaging to clients than being sales-oriented. Studies also show that creating posts with original images that do not look like stock photos make content more appealing to followers. Using headlines that are clear and concise with a call to action for followers is a great way to post with purpose on LinkedIn.
Monitor Analytics for a Thriving LinkedIn Company Page
Analytics are essential on any social media platform. Maintaining a thriving LinkedIn business page involves monitoring and acting on analytical data. Analytics show what is working and not working on a LinkedIn page. Analytics also show audience demographics. The information gained from monitoring analytics produces more targeted content because it shows how followers react to the content.
Having a strong LinkedIn strategy is an integral part of having a thriving LinkedIn company page. LinkedIn speaks to multiple audiences at the same time. Employees and prospective employees, current and potential customers, and industry players and competitors all interact with LinkedIn company pages. Utilizing these tips will help create the best page possible for successfully using LinkedIn as a business.
Your brand is the face and voice of your company, and when the two are no longer aligned and your business has effectively outgrown its image, it’s time for a rebrand. – Forbes
Some businesses reflect at the end of the year on what worked & what didn’t work. They also go through goals & improvements to make in the new year. You can reflect any time on what is working in your business, it is important to look at every aspect of your business with an open-mind & unbiased perspective. One of the worst mistakes businesses make is sticking with the if-it-ain’t-broke-don’t-fix-it attitude. Think of the opportunities & possibilities that can come from change. If you’re reflecting on your business – take these reasons for a rebrand into consideration!
You only have a logo
Your business deserves more than just a logo. Your audience doesn’t remember your logo – they remember how they feel when they interact with you & your brand. Does the logo cover the tone of voice you will use when you speak to your audience? The colors/fonts that will be used on your website to invoke a certain vibe? A complete brand identity covers everything that you need for clarity in all aspects of your business. Having this clarity gives you the confidence to maintain your brand efficiently!
You feel a disconnect with your current brand
Having a brand that doesn’t feel natural to you can throw off the way that you interact with it. You might be embarrassed to give your website information out or maybe you have no clue what to say when you write an Instagram post. A disconnect between you & your brand can cause you to feel uninspired and confused, which only negatively impacts your business. This is a big reason why a rebrand could be necessary.
You’ve had your current brand for a while.
Change is natural, and change is necessary. Sometimes it’s not a total revamp, but being able to take some time to reflect on your brand, your audience, & your business in relation to each other every now & again is important.
You’ve changed your business goals
Similarly to reflecting on your audience, you should always reflect on your business goals when thinking about your brand. Determining your goals might sway which elements we focus on during the design phase. Whether that be focussing on the amount of logo variations, or maybe putting more emphasis on the brand marks. It’s important to make strategic creative decisions crafting your brand in order to ensure that it is successful moving forward.
It is important no matter what stage in your business to feel completely confident in it. Is it embarrassing to give out your business cards? Do you catch yourself telling people that your website was just something you threw together? Are you not feeling inspiration to post? If one or more of these topics resonates with you – you could be ready for a rebrand!
Here are 7 tips for a good storytelling. Creating content using a good storytelling for social platforms is not only posting a picture, but generating an emotion with it.
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel” – Maya Angelou.
What is the story?
What is the objective of the storytelling?
Who is the audience?
Tell the story
Keeping on with tech
Audience is closer than you think
Test and learn
If you’re thinking of starting a podcast, now would be an excellent time. The podcast has proven to be a high effective marketing tool for individuals and businesses. Don’t expect it to be easy, you’re bound to make a lot of mistakes along the way, which is completely normal. For a headstart, here are a couple of mistakes to avoid for your podcast:
Having Your Podcast Over 30 Minutes
It’s nice to sound (and be) informed on a topic with lengthy explanations but people today have little time. It’s important to keep your podcast relatively short. Think of the people listening to it during driving, lunch breaks, working out. If it exceeds a reasonable listening time, start thinking of ways to shorten it.
Overblowing your Podcast’s Budget
When starting, you might be tempted to buy the biggest and best equipment available. You do NOT need to go excessive when recording your voice. Now that’s not to say you can get away with recording on your iPhone, but you can easily get away spending under $100 on secondhand equipment. Check your local and online retailers for refurbished mic and filter models and avoid cost extremes.
Straying from your Niche
Like most company and personal blogs, they’re usually covering a specific niche. It’s okay to go offtopic for a segway, afterall, it keeps the commentator more interesting to listen to. But keep it relevant to your niche. Don’t start your podcasts about pizza restaurants in New York and somehow end up dicussing Chinese take-out by your 50th podcast.
There are currently over 3,000 different emojis presently in use today. The variety of unique emojis allows for many different ways to use Emojis in digital marketing. Positive and negative ways to use emojis exist due to the various messages they communicate. Here are a few things to keep in mind when determining the best ways to use emojis in digital marketing.
Emojis in Digital Marketing do not Replace Words
Israel will host an exhibit in 2020 comparing Egyptian hieroglyphs to modern-day emojis to show the similarities in the language and pictogram images. Similarly, In 2014 an author recreated the novel Moby Dick using emojis instead of words to compare both forms of the book. Both of these projects proved that despite their similarities, emojis are not a language because they are not complex enough. As a result, emojis should not substitute words in digital marketing. Consequently, using emojis instead of words is never recommended in digital marketing campaigns because it can make messages confusing. Messages are enhanced through the use of emojis and not created by them.
Situations Determine the Emoji
Situations determine the best method for using emojis online. Social media is a great place to use emojis in digital marketing. Online polls feturing emojis that encourage users to repond with emojis increase engagement. In contrast, experts recommend being cautious about using emojis in emails because they are causal. It is not advised to use emojis in introductory emails because the relationship has not been established with the client yet. Companies that are in the entertainment, sports, music or similar industries have the potential to benefit from the use of emojis. Strictly B2B companies must use caution when determining the use of emojis. Organizations should also determine if using emojis would fit within the brand as a whole before using emojis in digital marketing.
Emojis Humanize Messages
In the digital world, it can be hard to read emotion from text alone. The use of emojis in digital marketing allows writers to communicate emotion and therefore enhance the overall meaning of their messages. The injection of exciting emojis add excitement to posts. Injecting the right emoji also adds empathy to difficult topics. Brands are more humanized and approachable through the use of emojis that convey emotion. Emojis can give brands personality and can add playfulness to posts. Emojis can also digitally communicate body language and gestures that would typically come from speaking face to face. The clapping hands emoji is an example of using emojis to substitute gestures.
Using emojis is a beneficial way to engage with clients. They are also an excellent way to humanize brands and speak effectively in the new digital language of today. Emojis are not just for teenagers and texters anymore and can be a valuable tool for digital marketers. Emojis are an integral part of digital language and communications and can enhance digital marketing campaigns.
I don’t know about you, but I could spend hours going down Instagram rabbit holes! However, in reality, the average Instagram users spends only 53 minutes per day on this platform. Considering that time is limited and content matters lets examine some creative tips that can help enhance your Instagram Stories and make them stand out above the rest!
Do Instagram Stories Matter?
Every month 1 billion users access Instagram while 500 million individuals access this platform daily. For this reason, brand engagement with an audience is now more important than ever! As brands and individuals fight for your time and money it is important to keep your content consistent, engaging, interactive and unique. Below are 5 ways to help you create unique Instagram stories.
5 Tips to success:
1) Content is key
To make your Instagram stories original, but also stay consistent with your brands’ image use the customizable color features for your text and backgrounds.
2) Show your process
Everyone loves a behind the scene glimpse into the daily lives of others. Use photos or live videos to engage your audience with current process content to help engage with your audience. Give tours of your office, behind the scenes of a project your company or team might be working on or even live footage from guest speakers or conferences you might attend. Keep your content relevant to your brand, interactive and engaging!
3) Hashtags, Geofilters, & Stickers
Using customizible hashtages (#), geofilters and stickers throughout your Instagram stories helps to drive people who may not follow your to your account as well as create engagement. This is a great way to get new eyes on your company or brand and create awareness. These three tools allow the Instagram world to engage with your content while giving a specific location or allowing individuals to ask quetions or answer a poll. These thee tools can really help pull new followers to your feed.
4) Quizzes & Q&A’s
4) Share Your Followers DM’s
If you are engaing with your audience with the poll and Q&A stickers another way to boost engagement is to share your responses back through your stories. This creates more impressions as your followers will want to check back into see how others responded.
5) Repost your feed post to your Instagram Stories
Another way you can engage with your followers and insure more footprints is reposting your feed posts to your stories. This allows viewers to see content twice and also allows them to click through your story post to your actual Instagram feed. Here there is a larger chance that the audience will now engage with other posts on your feed.
If you’re like most entrepreneurs, your business is your baby. And just like a baby, naming your business is difficult. You spend hours contlemplating the perfect name, and your end result is fairly simple. It can’t be that hard, right?
Here are some pointers to consider when naming your business:
Avoid Generic Names
It’s hard to stand out from the crowd of competitors, and choosing a generic name will botch your chances. Names like “U.S. Steel” and “General Market” will roll off the tongue, sure, but scream unimaginative and bland. Would you rather go to Kroger, or another store down the street called “Supermarket”?
Keep the Name Simple
At the same time, it’s paramount to avoid names that feel forced with nonsensical hidden meanings and multiple syllables. You don’t want a name that people will forget, and you definitely don’t want to make it so convoluted people have to think about its origin. Nobody is going to think you’re clever for naming your furniture business “Hestia’s Hearthstone” after you explain to them that Hestia is the Greek goddess of hearth and home while a hearthstone is another word for a fireplace.
The Name Should be Descriptive
Piggybacking from the point above, again your name shouldn’t be too convoluted and should convey your services loud and clear, reflecting your identity. Some large company examples include Coca-Cola, Rooms To Go, and Discount Tires. A quick look at your local online map can give you plenty of small-business examples. While a large number of companies get away with undescriptive names, such as Apple and Nike, they’ve had decades to establish their name all while spending a fortune just for name branding. Those businesses can afford it. If you’re at a point where you’re just now naming your business, chances are you’re probably small and should stick your budget to obtaining leads and resources.
Make Your Name Last Forever
Businesses should definitely take advantage of trends and fads, but they know it’s not a long-term solution. The same goes for naming your business. It might be great for short-term turnout but it’s not going to resonate with consumers a decade or even a year from then. If your name stands the test of time, businesses use that to their advantage.
The right use of social platforms, the strategy behind it, and the subtle differences in layout can impact flow through the ad and the emphasis on different creative elements (text, video, imagery). That’s why it’s important to play attention to these differences and the contrast of each social platform.
Facebook: contrast baseline
Through all these years, Facebook has been helping businesses to understand the main best practices, below are some basic tips that will contribute to set a baseline and understand afterwards, the contrast of social platforms:
- Great creative: Vivid footage and colorful images in high definition are important
- Clear focal point: Focus viewers’ attention on a clear focal point to draw the eye in.
- Strong Branding: Make sure people know who’s talking to them.
- Be authentic: Tone of the ad must fit with the brand’s personality.
- Be relatable: Content must be relevant
- Provide a reward: make the viewer smile, learn interesting information or have a positive feeling.
- To the point: Drive home your message with engaging yet simple and clear post text.
- Design for no sound: Creative must tell a visual story.
Baseline set, time to explain the contrast between social platforms
The principles presented above, also apply to Instagram. However, the visual quality is the key differentiator. The visual must lead, the text can only enhance or explain.
On the other hand, for Twitter creative should aim for love at first sight. It must be a scrolling-stopper, telling a short story and make it personal.
When talking about Snapchat, the content would be delivered in a native style, keeping the visual language in mind. The platform requires an early branding moment before the :02 mark. Usually, the best practice is to keep the creative simple and concise with a clear key message communicated in the first few seconds. Of course, aligning the creative with the right buy model.
When combining the basic differences of each social platform with the device used, the delivery of the message will be resonating better among the audience instantly. For instance, a mobile creative requires a clear and persistent branding allowing brand awareness without forgetting that must be short. Brand cues need to be clearly visible in mobile ads.
By having a comprehensive understanding of the differences of the social platforms, the outcome of the social ad will tremendously increase reaching the right audience in the right moment with the right creative. Hence, this will allow to understand the contrast between social platforms, in the best way possible to reach your audience natively.
Who remembers the days when you’d go to a restaurant and not see people (including yourself) taking pictures of their food. This was before Instagram existed – Doesn’t it seems daunting that there was a time without it? It’s actually fairly new in terms of brand marketing, which leaves everyone with all the questions all the time….Like what not to do. Here are 10 common Instagram mistakes that could be hurting your brand.Continue reading
Using proper social media etiquette for business is defined as acceptable behavior for businesses on social media channels. Proper social media etiquette for business is vital for companies to know because it is how companies can share information politely online. Companies need to follow all social media etiquette rules online to be successgul. These are business social media etiquette tips that have come to be expected by those who use the social media channels.
Know your Audience for Proper Social Media Etiquette for Business
Knowing information about a channel’s audience is essential for proper social media etiquette for business. Knowing your audience is important because it helps companies create relevant content for their audiences. While in contrast, this will also tell the writer or company what might offend an audience and topics to avoid on social media channels. For example, according to this study, different generations found different actions acceptable in social media etiquette (6).
Social Media Etiquette for Business Means Respecting Privacy
Posting a photo of someone without permission is the number one most offensive social media mistake according to this study. Requesting a client’s permission to use any information they provide is proper social media etiquette. It is also the responsibility of a company to protect information clients share with them on social media for the out of respect for their client’s privacy.
People expect a business to respond to a comment within the hour. This is why quick responses online is important. Clients strongly desire fast answers to complaints and negative feedback. Companies benefit from having well thought out methods to responding to online comments. As a result, it is crucial to know the difference between a negative comment and a troll when businesses respond quickly. A good way to respond quickly online is through automation. Still, in contrast, automation used incorrectly can effect businesses negatively. Communication walls between clients and businesses are a result of too much automation
Do not go over the Top
Posting too many times on social media channels is not proper social media etiquette because it inconveniences clients. Companies could get a bad reputation of being too needy, desperate, or annoying if they post too often. As a result, the goal of a company should be to help clients with quality content more than to sell to them with excessive posting. The right way to find balance would be to abide by the 80/20 rule because it sets limits for the different types of posts. It is also improper business social media etiquette to post excessive hashtags.
Businesses using social media channels to reach customers need to remember to have fun above all else! Social media is a unique way to build relationships with fans and consumers because it increases involvement and builds relationships. These tools for proper social media etiquette for businesses will help communicate the best message possible to clients.
Online purchasing continues to grow. In 2020 it is predicted to hit 4 trillion US dollars. Furthermore, brands should harness the power of making money by using Pinterest.
Today Pinterest has 200 billion pins saved and 322 million people using their platform every month. On average 83% of weekly pinners purchase from posted content that is seen on Pinterest. These numbers continue to grow making it clear that this online-catalogued database is a must used tool for companies of the future. This space not only allows consumers to dream of the future that they hope to obtain, but it’s slowly morphing into an online shopping destination. Brands can market their products and services in one location in order to grow their business and make money.
Understanding how to engage with the Pinterest platform and community will help your business stay engaged with it’s followers and hopefully help your brand make money. What’s not to love about that?
How to Make Pins
Pinterest makes it very easy for businesses to upload their products all at once. Using photos or videos content creation is easy. This customizable feature can aid in quick content creation as well as helping your brand grow a following, drive traffic to your products website and boost sales. Pins should entice your consumers and help drive them to your brands website. Think of Pinterest as a friendly tool that helps promote all your products and makes the online experience that much easier. Using this tool helps to make shopping convenient from any mobile device or computer all at the click of a pin.
Tips & Trick for engagement, brand awareness and sales…
- Create interesting content for all of your pins.
- Organize pin boards from most inspiring to least. Make sure that your imagery or video content draws your audience into each pin board.
- Pin product content or inspiration regularly. Keep your feed active and consistent. This will help with engagement.
- Re-pin your follower’s images. Why? This will help engage with your followers’. The goal is to lure consumers back to your personal Pinterest page. The intention is for them to interact with your boards and pins to hopefully keep your companies brand and products at the top of their mind. Ultimately this will help to grow your brands awareness and lead you to make money by using Pinterest.
The way we communicate has changed rapidly over the past 20 years. It has been an accelerating change for sure and the impact of social media is also promoted by the mobile technology. The use of mobile devices dominate the total minutes spent online, allowing to be connected anywhere, at any time on any device in everyone’s hands.
First things, first. Why people share info on Social Media?
New York Times Consumer Insight Group’s study revealed the motivations that participants mentioned for sharing information on social media. These motivators include the desire of sharing content that was valuable and entertaining, with the main objective to develop relationships and be heard within their social world.
Despite the factors mentioned above, they are contributing to the evolution of the way social media is used nowadays, people use social media as a channel of sharing points of view about different causes happening across the globe.
Impacts of Social Media
In comparison to other media, social media’s influence in political campaigns has increased tremendously. Social networks play an increasingly important role in electoral politics, allowing people to communicate and influence their social groups. However, the risk of sharing fake news is still high, people still rely on social media to be informed.
In the U.S., seven in ten adults are on Facebook where users share their views and opinions through memes and publications. For this reason, social medias has facilitated a worldwide visibility from angles never showed before, bringing awareness about social issues and demanding changes.
Companies see the importance of using social media to connect with customers and build revenue. Social media is now used as a way of generating insights, stimulate demand, and create targeted product offerings.
In a nutshell
It’s been said that information is power. One positive impact of social media is in the distribution of information in today’s world. Platforms have made it possible to access information at the click of a button. This allows more discussion about different topics and expressing different point of views
At the end of the day, sharing is about getting people to see and respond to content. As long as the content is still relevant and the need for information still exists, it’s always worthwhile for any organization using social media fairly to keep publishing.
B2B digital marketing is helpful for businesses and require planning and strategy. Forbes describes digital marketing as “no longer the wild west” where anything goes. Digital marketing is sometimes seen as only a B2C endeavor. Without implementing a well thought out strategic B2B digital marketing plan companies are missing out on profitable business opportunities. Here are a few reasons why investing in B2B digital marketing is worth it for businesses.
Reaches More Customers
Millennials are a large portion of the B2B buying space. Millennials do not like cold calls and would rather interact digitally with a business to get information for buying decisions. B2B buyers are more skeptical of sales tactics and need data backed evidence. Effective digital marketing strategies can be beneficial to customers by providing trusted data to buyers who have a vast amount of information in front of them. Producing digital marketing content and having strong digital B2B marketing channels can reach more people than traditional marketing alone. This strategy also gives businesses the opportunity to target specific audiences with strategic campaigns. Personalization on a larger scale through B2B digital marketing helps to drive engagement with customers and increase their likelihood of being involved.
B2B Digital Marketing Builds Trust
In B2B marketing building relationships is the key to success. B2B companies make decisions based on facts and research instead of emotions. Trust is a major factor in the decision-making process for B2B companies. Having a strong digital marketing presence can add value to a brand and make it more trustworthy for clients. Decisions for B2B buyers are usually made over a longer period of time than B2C customers. Consistently having a digital marketing presence with high quality content can stay with customers through their long buying process and reassure customers of a B2B company’s trustworthiness. Websites, blogs, and podcasts are a few ways businesses can effectively communicate brand. Social media posts on relevant channels and webinars can also add value and trust to a brand.
Helps the Customer
According to one study 77% of B2B buyers say that making purchasing decisions are difficult and complex. This study also shows that throughout the buying decision people consistently use digital channels to gain and examine information. Effective digital marketing strategies leads to buyer enablement that helps put tools at the hands of customers to help them do their jobs. Using content posted on digital channels as a way to solve problems for clients has the potential to increase engagement and B2B sales. SEO strategies can help customers navigate the confusing fact saturated world of digital media. B2B clients also want to learn something and gain expert knowledge. Using B2B digital marketing allows companies to be experts in their respective fields and help clients learn.
B2B digital marketing strategies are extremely important in the current market. With a strong and focused B2B digital marketing strategy companies can grow their businesses and increase customer engagement.
Social media channels continue to push the envelope. From user interfacing to shoppable innovations these modes of technology continue to rapidly evolve. As each platform races to gain a larger followings technological advancements such as, Augmented Reality (AR) continues to gain traction. Brands and social media channels continue to work together to boost brand loyalty and profitability. Today, online sales and digital apps continue to drive market demands. The desire for experiences that address immediate gratification is a must. Augmented Reality appears to be gaining traction and is not going anywhere but up!
“Seeing is Believing”
“Seeing is believing,” so they say. Social media channels and brands alike are exploring this concept as they launch augmented reality within their apps. Companies such as Google, Facebook, YouTube, Snapchat, Instagram and most recently Pinterest have all added AR features starting with products such as lipstick and sunglass. Not only are social media brands engaging with this feature, but also brands such as Warby Parker, MAC and NARS Cosmetics are working with this tool to sell their products.
Augmented Reality Added by Pinterest
Each month 320 million active members use Pinterest. January 28th, 2020 Pinterest introduced augmented reality with the creation of Try On. With an introduction of lipstick and skin tones that consumers can explore Pinterest hopes to grow into new segments of business. They hope to capitalize on the idea that creating an AR experience that celebrates the “authentic you” (Link to Pinterest page) is worth the more brand engagement and advance retail marketing.
Captured by your iOS or Android device in real-time consumers can “try on” different products. Lipstick shades or eye glass frames are applied to a live photo of your face where you can virturally explore options. This technology has proven that it is here to stay as returns have decrased and sales have increased. Check out Pinterest to learn more.
This year Facebook will air their first Superbowl commercial pushing involvement in Facebook Groups. Using Facebook groups for business purposes is a strong way to increase engagement with customers. Facebook’s focus on promoting groups is not a new trend. In 2018 Facebook adjusted algorithms to limit content from advertisers and increase interaction between friends and social connections. At the 2019 F8 Summit Facebook CEO Mark Zuckerberg said Facebook will work to make online communities as close as online friends.
What does this mean for companies using Facebook groups for business purposes? Companies with a Facebook presence should make sure they are using Facebook pages and groups effectively in their online strategy. Here are tips on how to use Facebook groups for business as well as Facebook pages.
To use Facebook groups for business companies must start with learning about Facebook pages. According to Facebook, pages were created to be official profiles for business, public figures, and organizations. Facebook pages are public and function similarly to a personal Facebook profile for a business. Pages are great for businesses because they have paid advertising, analytics, and a place to interact with customers. Pages also allow administrators to control and curate content and post relevant information for users. Facebook has thousands of pages and reach large audiences and businesses can easily create pages to interact with customers. Facebook pages are an official source for news and information about businesses that fans can easily access. A successful use for a company Facebook Page would be as a source for information and first hand content put out by the company on a regular basis including posts, pictures, company updates, and company news. A challenge for Facebook pages is encouraging customer interaction. Using pages is the first step to using Facebook groups for business.
Facebook groups are a space where users can connect in a discussion-based format around common interests. Groups are different than pages because they are centered around group member dialogue. Facebook Groups can be public or private and are controlled by moderators. Peloton is a great example of a company using Facebook groups for business to encourage users to form a community around working out with their product. Companies who succeed at using groups within Facebook find the fine line between allowing free conversation and working hard behind the scenes to make sure dialogue is thriving. Too much input from a company from a group can drive people away but not enough company involvement can make the group less relevant and focused. One challenge for Facebook Groups from a marketing standpoint would be the need to moderate to maintain relevance while still allowing freedom of conversation.
Using Pages & Groups Together
Facbook pages have the options to include Facebook groups for business. Using a business Facebook page and attaching a Facebook group is the best way to use Facbook groups for business. This is a good strategy to keep the main point of information the Facebook page while deepening engagement with Facebook groups. Looking ahead to 2020 Facebook Groups are on track to make an impact on the digital marketing landscape. Using a blend of pages and groups in social strategies should be considered for businesses looking to increase their engagement on Facebook.
These are instant posts. They show what you are doing at that exact moment. If you do a regular post on Facebook or Instagram like uploading a photo, others can’t be sure that it is from that day, that moment when you post it.
However, Instagram, Snapchat and Facebook stories are all taken at the time shown or within 24 hours of a follower watching it.
Not only, but also Millennial’s and Generation Z & Y often have “FOMO,” or fear of missing out. The “story” concept keeps them up to date. It leaves your followers constantly in the know of what is going on with their friends and followers at that time.
Now, Posting on your story can be used for various other purposes. Besides just showing what you are currently doing, some users use stories to:
- Post advertisements like
- new beauty products
- grand openings of bars and restaurants
- clothing lines you are partnering with
- Promote a charity
- Bring awareness about current activities or events coming up in your city
- Celebrate a holiday
- Show your location
If your company is new to digital analytics, measuring your results can seem like a rabbit hole. It’s easy to become overwhelmed with so much information you COULD use to track your digital ROI. Thankfully, you can avoid the dizzying world of analytics—by learning what matters to you.
What do you want to measure?
Try not to distract yourself with the endless data available. When measuring your results, start with what is directly relevant to your business. If you need a place to start, use these two observations for guidance.
High performing content/webpages. When you know what your audience wants, you can better focus your marketing efforts. Take an audit of your highest performing content during a given period. The information can help drive a content plan you can monitor and test.
Social media growth. This is broad information, but a trend in followers or engagement could signify an opportunity or gap in communication. Measuring your social media growth is an opportunity to look at your audience from a birds-eye view. A goal to grow your social followers could inspire a focused campaign you can track and adjust.
The easiest approach is to start small until you know your intentions. Consider Buildfire’s 18 essential metrics to measure your digital marketing. You will not need all these measurements, but it’s a great checklist for finding the measurements that matter.
What is your bandwidth?
Measurement is as simple or as complicated as you need it to be. If you are team of 20, you might have the flexibility to take a deeper dive into your analytics. A smaller team might have to be a little more creative. Knowing your capacity can help weed out what is most important.
Execute, review and adjust
Perform your planned measurements for a set period, such as six months. Review the results with your team and determine if the data is useful. Do you have enough information? Are your measurements too specific? Are you missing information that could help you make an informed decision? You should reassess your measurement strategy on a regular basis.
When using analytics, you should know what you are measuring and why. Start small and build a plan that gives you results you can understand and apply.
Where Youtube brings you horizontal video content, IGTV is all about being vertical. It’s quite normal to hold your phone vertically when texting, answering emails, and surfing the web. With IGTV, you don’t have to change the orientation of the phone in hand. You can now view full screen videos vertically.
Capturing quality video
Most mobile devices record HD quality video. To take it up a notch. Invest in lenses for your mobile device. There are a variety of lenses such as wide angle and zoom. Here are a few to consider.
Also, purchase a lapel mic. You wouldn’t want your followers hearing crappy audio.
Lastly, buy a stabilizer or place your phone on a tripod. Watching shakey content isn’t that pleasant. Lighting is a must. You can find a nice window with lots of natural light shining in or you can purchase a ring light.
Create a series
Give weekly tips on how to apply makeup. Talk about real estate every Wednesday. Teach people how to make their resumes are ATS compliant. These are examples of what kind of content you can create. Be sure to be consistent..
Go behind the scenes
Showing the day in the life content allows your followers into your world. It gives them a back seat ride of your vision. You also can use this platform to be interviewed or interview people involved with your project.
Video editing software
Here is a list of editing softwares for smartphones
- Adobe Premiere Rush
Understanding how important quality is will help solidify your brand with your audience. Purchasing the necessary equipment. IGTV is a platform where you can create 10 minutes to 60 minutes worth of vertical content that will drive engagement with your audience.
Content creators work under pressure to keep their followers entertained. For a lot of them, this is a side job, between their other job responsibilities. Even stay at home mommy bloggers have a busy life, but they set aside some time for blogging.
Public relations professionals should consider this when emailing them to ask them to do stuff, most of the time offering “great exposure” in exchange.
A lot of PR people fail when trying to reach bloggers and influencers, because of their lack of time or experience to do it.Continue reading
So… You want to start a Podcast in 2019, but don’t know where to begin? Let’s break it down into 6 easy steps so you can successfully Start a Podcast in 2019.
Did you know that 64% of the US population is familiar with what Podcasts are? That is around 208 million people! And according to musicoomph.com, of those 208 million who are familiar with Podcasts, 44% have listened to a Podcast. That is a potential audience of 143 million people in the US alone!
Now that we have some statistics behind us, let’s get to the good stuff.
Pick a topic you want to talk about! Have a passion for something in particular? You’ll find that it is easier to talk on a subject you are passionate about.
Plan your episodes. As with most things, planning is key. How long will your episodes be? What is the topic you plan to talk about in each episode? How often will you publish your Podcasts? When you start your podcast, it is important to stick to one topic per episode. Your audience will appreciate the time you put into planning.
When you start a podcast it is very important to test your equipment! Is everything working properly? Make sure that you have a quality microphone and have a quiet space with no interruptions to record your Podcast episodes.
Time to Record!
Edit your Podcast Episodes and Publish them. Don’t be too hard on yourself at first. Editing will get easier with audience feedback…
Repeat steps 1 through 5.
Of course, this is a very high-level look at how to start a podcast and should give you some basic information to get started…
So, tell me below how you plan to start your podcast in 2019!
Hashtags tell stories and build brand associations. They connect social media users to other people, places and brands. To be effective, small businesses must first do their research then integrate them into content plans. This is important because hashtags increase visibility and provide relevancy.
Hashtag Use Across Platforms
On Twitter, hashtags associate tweets with relevant topics and events. Feeds update by the second, so as a result content quickly resonates with audiences. Consequently, small businesses can insert themselves into trending topics and gain relevancy.
People search hashtags to find desired content. Facebook, Instagram, Pinterest and LinkedIn allow users to both search and follow them. As a result, small businesses can gain better visibility with target audiences.
How to Use Hashtags
Simplicity is key to an effective social media content plan. However, generic content misses the target audience. Small businesses must know who they want to speak to and what they want to say. Effective content plans incorporate both relevant and unique content.
- Do the research. Search hashtags across all applicable social media platforms. Identify who uses them and the type of content they share then adapt the content plan.
- Focus on relevancy. Use keywords the target audience searches and uses. Search and follow these hashtags to guide content creation.
- Be unique. Logos and slogans are essential to a brand. Similarly, unique hashtags digitally establish a brand. Keep it simple and use them consistently across platforms.
Tools and Resources
There are many helpful tools that provide hashtag analysis across platforms. Use these tools in conjunction with manual searches on social media platforms.
Use the quantitative and qualitative analysis to build an integrated marketing and branding strategy. Most importantly, keep focus on the target audience. Use hashtags to first connect audiences to the content, then immerse them in relevant content.
No quality photo? Don’t post
Quality is everything. First, it’s visually pleasing. Secondly, it adds to your credibility. Perception is everything. iPhones and Androids both take decent photos, but the quality of a professional photos exceeds expectations. If you’re taking photos with a mobile device, make sure you have great lighting. As as result, you will avoid grainy photos.
Protect your privacy
We share our lives with millions of people we don’t know on Instagram. Posting photos of vacations, family gatherings, and so much more. It’s the social world we live in today. When posting, please be careful sharing whole names and home addresses. You must keep in mind most of your followers are strangers. Protect your identity as well as your family and friends. You have the option to add locations to your photo or story you share. You don’t have to add location in real time. For instance, you go to a coffee shop and take a photo of your coffee. You can post later and tag the location of the coffee shop when you get to your next destination.
Don’t Buy Followers
In the real world, you shouldn’t buy friends. Well, the same applies to followers on Instagram. The union should be organic. Create authentic content, be consistent, and they will come. It might be tedious, but with the right focus and determination, they will come. Buying Instagram followers won’t help you long term.
You forgot to add a caption
A picture might say a thousand words, but adding captions tell more. The photo you post can grab your followers attention. To add captions, can hold them there and maybe even inspire them. You have a better chance to drive engagement when adding caption to your post.
Be smart when sharing post. The same common sense apply in the real world should apply on social media. Think three times then post.