Social Media Monitoring Assignment and Example

Here are the instructions for you Weekly Social Media Monitoring Reports. Please follow the instructions completely.

Your report is due Sunday night by 11:59p.

It should be no more than 1 1/2 US Letter size pages.

Save as a PDF and email to

In your report, include:

1.  (top of the page in ital) What you would whisper to your CEO/CMO about what we learned this week. Keep it very short and high level.

2. Bullet points of what happened, stats, numbers, sentiment, observations, etc.

3. The issues and items we will be watching closely.

Here is an example to follow. Ignore the competition noted at the bottom of the page for now.

Chipotle Sentiment Monitoring Report

Have fun.


Updated Class Schedule

As Molly pointed out, I am calendar challenged.

Here is the updated class schedule showing “No Class” on Monday 5/28 for Memorial Day.



Class #1, 5/7/18

Here are the lecture decks for Class #1.

1.0-DIGPRO Digital-Welcome

1.1-DIGPRO Digital-Writing


SUM18 Advanced Syllabus and Schedule

Here are the syllabus and class schedule for your CAPE Advanced Social Media and Digital Engagement class.

Let me know if you have any trouble.




Class #7, 3/12/18

Here are the presentation decks for our last class in the CAPE series. I have truly enjoyed being with you these few months and wish each of you the very best.

7.0 CAPE Quick Planning

7.1-CAPE-Live Blogging



Class #6, 3/5/18

Here is the presentation deck for class #6.

6.0-CAPE-Content Marketing 2


Class #5 Advanced, 2/26/18

Here are the presentation decks for the 2/26 class.




Class #1 Advanced, 1/29/18

Here are the presentation files for Monday, 1/29/18.



Please let me know if you have any trouble with these PDF files.


Class #7 7/10/17, Last Class

Here are the lecture decks for out last class together.

7.0 CAPE Quick Planning

7.1-Digital-Live Blogging


Class #6, Wk #7, 6/26/17

This week is all about content marketing. Here is the lecture deck.

6.0-CAPE-Content Marketing 2


Class #5, Wk #6, 6/19/17

This week we dive into the assessment of the social media sophistication of any organization, large or small. And we will discuss what management wants from us.

As always, we will talk blogs and keywords as well.




Social Media Report Example

Please use this report as a guide when you produce your own weekly analytics report.

SocMe RPT Abigail Foster


Class #1 5/15/17

Lecture decks for Class #1 5/15/17.




Syllabus & Schedule, Advanced Digital Engagement, Summer ’17

Here we go again. Looking forward to it.

Here are the syllabus and class schedule for the Advanced Digital Engagement Summer ’17 CAPE class.





Writing for SEO is a Little Science and a Lot of Art

Protected: Digital Plan Examples

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Presentations for Wk 1, 1/23/16

Schedule – Spring 2016

Syllabus – Spring 2016

Assignment: Weekly Blog Posts

Here is the detailed assignment sheet for your weekly blog posts. Note, your first post is due this next Wednesday.

Blog posts must be published on under your personal login (more about that in class) no later than 11:59p each Wednesday.

We will discuss all of this in class on Friday.




Assignment: You will write and publish a blog every Wednesday during the term of this class.

Purpose: Creating content for and writing blogs on various topics using a rigid deadline and SEO requirement.

Due: Complete blogs are due by 11:59pm each Wednesday.

Grading: If your blog is late or does not achieve a “green dot” for SEO it does not count. Each blog must be published before 11:59p.

You decide the content of each post based on the following directions:

Audience: PR and communications professionals, young and old

Topics: Imagine our class is a professional Marketing and PR firm and you are tasked with enriching their understanding of digital communications, especially social media. Teach them about social strategy, tips and techniques, the uses and misuses of each social network, great tools to use to listen and monitor digital communications, special applications in a given industry or business type, interesting and influential speakers or authors — in short, anything having to do with digital communication that is meaningful to the audience.

Your topic can stretch to include industry specific uses or general business uses and best practices of digital communication.

Always research your topic before you begin to write, both to see if it has been covered before by others and to gain new knowledge for use in the post.

Copying passages from other blogs or pages will receive an SEO penalty, is unacceptable and will not be accepted.

If you question your topic, contact me before you begin to research and write.

You are not bound by AP Style, but your writing must be GSP perfect and should always be business-acceptable. Avoid street slang or industry jargon.

SEO – The WordPress SEO plugin will be fully explained in class. It gives each post a color-dot rating from gray to green, depending on how well you executed SEO requirements. Its operation is self-explanatory. Only a green-
dot blog will be accepted on your blog posts.

If you have any questions do not hesitate to contact me.

Additional Information:

Quote sources as appropriate, especially other blog articles or websites. Cite book mentions, blog or online news article mentions specifically. Use links where possible to lead your readers to other materials if you want to give them the option to read further on the subject.

Always include two outbound links and a graphic (with alt. tags) in your blog articles.

Be watching for subject material every day. Don’t wait until the last minute and panic.

Syllabus & Schedule for SUM15

Here is the syllabus and the class schedule for the Summer 2015 Digital Engagement class.



Syllabus & Schedule

Here is the Syllabus and Class Schedule for the Digital Engagement Course:

Syllabus Digital Engagement SPR15