Social Media and Video Marketing

Social media is continually changing the way we consume information. Did you know that visual content is 40 times more likely to be shared than textual content? Video is to be considered the most engaging communication channel when marketing your brand.

Why Use Video As A Tool?

Video is a great way to grab someone’s attention and to truly hook your audience. Video allows you to capture interest in the first few seconds. Did you know the world reportedly watches a billion hours of of video per day?

It is important to know that incorporating video into your content is necessary to remain competitive. Video not only is a simple way to share across multiple platforms but it is easy to digest and provides viewers with a real-life picture of what your brand and product look like. Because video can reach many channels, it is likely that there is return on investment, also known as ROI. Importance of Video Content  is also a great reference for video marketing and different tools. 

Lastly, video is very accessible to anyone with internet access, whether they are wanting to view or create. 

The Different Types

There are many different types of video you can create but deciding the purpose of the video and what channel you are trying to reach is important. Here is a breakdown of the different types of video that can be used:

  1. Product Review: if you find people who are looking for more of a social following and are willing to do a review of your free product, this is referred to as free advertising. If someone who already has a large following reviews your product, you are likely to get more engagement and comments, which will also be a great way to receive feedback. 
  2. Live Video: this is the best way to interact with your audience in real time. This video type works best on social platforms such as Instagram. People feel like they are able to interact with you and ask questions about your product. They get to see the face behind your brand. 
  3. Interview: a special guest or well-known influencer is best when using this type of video. This way people can see a conversation between both sides. The audio can also be used for a later time when marketing your product and brand in other forms. 
Print Friendly, PDF & Email