The influencer marketing industry continues to grow at a rapid pace. By 2022 influencer marketing is expected to be a $15 billion industry. Nano-influencer marketing provides an entry for brands looking to add influencers to their portfolio.
What are Nano-Influencers
Nano-influencers are social media content creators with a follower base between 1,000 and 10,000. Brands partner with nano-influencers to reach their niche following. There are several ways brands can incorporate nano-influencer marketing into their strategy. They can reach out to nano-influencers and send products in exchange for a review. Brands can also offer coupon codes or become a giveaway sponsor. Another way to include nano-influencers in your marketing mix is by making them brand ambassadors. Making a nano-influencer a brand ambassador allows a brand to increase its awareness through a continuous partnership.
Benefits of Nano-Influencer Marketing
Incorporating nano-influencers marketing into your strategy can be very beneficial to your business. Nano-influencers’ smaller followings create a pathway to niche markets. Their audiences have particular interests, which allows brands and influencers to create unique and relevant content.
While nano-influencers may have a smaller audience, but their engagement rate is 7% higher than any other influencer group. They take the time to interact with their followers. Many consumers deem nano-influencers more trustworthy because of their willingness and ability to connect. Nano-influencers come across to their following as a close friend rather than a salesperson, which makes their endorsement seem authentic.
Nano-influencers are a cost-effective option for businesses with a limited marketing budget. Less than half of nano-influencers prefer monetary compensation. Many are open to exchanging content for products. Due to their high engagement rates, the cost per impression is more affordable than more prominent influencers. The low cost of investing in nano-influencer marketing paired with their high engagement rates can lead to high ROI.