Importance of Video Content

This blog post is breaking down three major reasons why video content is the best way to promote your organization or product. There are a million options, but video content will is the best investment. 

Technology has allowed organizations to advertise and promote their products like never before. Companies have a million different tools available to enhance what use to be a standard print ad. With so many option is can be difficult to know what the best route is. This blog is going to breakdown why video content is the premium way to promote your business and product. Other content is great, but here is why video content is the way to go.

Social Media allows for easy video content sharing

Social media platforms love video content.

Social Media Platforms Love Video Content

If you’re an organization looking to make an impact on social media platforms, uploading a video is the best way to start. According to another study by WYZPowl, 48 percent of people said they would most likely share video content with friends, ahead of any other type of content. A blog article on Whatagraph, a blog focused on providing resources to marketing professionals stated in 2020 people spend an average of 3 hours on social media.This is 180 minutes of opportunity to capture your audience’s attention and uploading videos is the best strategy since it is the most shared type of content across platforms.  

Geared with these facts organizations can jump into social media prepared and ready to upload videos! Instagram allows users to incorporate videos in a myriad of ways. There is Instagram stories, Instagram Live, Instagram videos or the latest feature, Reels. From there all this content can easily be shared on other social media platforms 

Great Way to explain your product

Video content is never static. Multimedia content allows for videographers and designers to incorporate creative ways to explain the product and company to its audience. According to a study by WYZPOwl, 94 percent of marketers have said using video has helped increase user understanding of a product or service.This statistic is huge. This proves moving visual elements make a massive difference. Editors can incorporate voiceovers and actually show in motion how a product works. Video content allows scenes to play out and text to be added and emphasized. Video content ensures the message comes across clearly on all platforms.

Great for SEOYouTube Videos are great for SEO

Since Google owns YouTube there has been a serious impact in how videos affect an organization’s search engine ranking.  According to a study by Hubspot, 75 percent of people will not scroll past the first page on Google search. This proves an organization’s YouTube video need to capture all the SEO necessities, so it shows up on the first page of Google. The first step is putting all your keywords in your YouTube videos’ title, description and in the actual video content. Since Google has voice recognition software the actual keywords said in the video can be picked up.

In conclusion, if you’re not incorporating video content into your marketing plan, these three reasons should inspire you to start. This is what will make the largest impact on your audience and therefore drive sales.

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