It is okay to admit that you initially thought Tik-Tok would only be around for a couple of months. However, 800 million users later and the social platform is a creator’s paradise. Tik-Tok has evolved into the premier place for innovative content and fast followings. The platform has become the place for quick news, life hacks, and introspective thinking. So your brand or organization has to hop on as quickly as possible right? Consider these things before you create your account.
Is Your Brand’s Audience on Tik-Tok?
Due to the ongoing pandemic, a diverse range of ages flocked to Tik-Tok at an accelerated pace. A contrast from previous apps like Instagram and Facebook. Tik-Tok is not just reserved just for Generation Z. According to REQ Marketing, the percentage of 25- to 34-year-olds on the platform grew from 22.4 percent to 27.4 percent while 35- to 44-year-olds increased from 13.9 percent to 17.1 percent. So ask yourself if your target market is even interested in Tik-Tok. If they are over 35, they might not engage with Tik-Tok long enough to be worth the time.
Can You Make Quality Tik-Tok Content for Your Brand?
Content creation takes time and skill. Many brands are stretched thin between multiple platforms, print and web advertising, media placements, and more. It is important to assess the workload and skills of your team because if you are going to push your audience to a platform, the content needs to be of value.
Before You Sign On, Establish Your Goals
Tik-Tok works best when brands do not take themselves too seriously. At its heart, brands can build an awareness. It allows them to easily showcase your products or services and hop on fast growing trends. While Tik-Tok is not the first stop for a conversion, It will keep your brand top of mind.