Monthly Archives: March 2020

Digital Marketing Trends 2020

And here are some of the digital marketing trends for this year.

digital marketing trends 2020
Digital Marleting Trends 2020
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LinkedIn Mistakes to Avoid

LinkedIn Mistakes to Avoid

LinkedIn mistakes to avoid.

Today, LinkedIn is used as a universal online networking tool, and often seen as a alternative to resumes. However, don’t take cold comfort just because you happen to have a LinkedIn account. Like an actual resume, it’s important to actual tend for it and update it. Here are some mistakes to avoid for your LinkedIn profile.

Lack of Summary

Have you ever been caught in an elevator with a coworker or professional you haven’t met, engage in small talk, and have trouble pitching yourself? The good news is that the online equivalent – the LinkedIn summary about yourself – doesn’t have to be recited or memorized. The bad news is that oftentimes LinkedIn summaries are of poor quality or even nonexistent. Do not overlook this. Try to at least use 40 words to describe yourself and career goals.

Weak or Lack of Photos

Your LinkedIn header and profile picture often make first impressions. If you don’t have a header and profile photograph, it will tell potential employers you’re too lazy to change them yourselves. Or even worse: people will think you’re a bot, and that’s how to get completely ignored online.

For your header, go online and find a worthy stock image or graphic that best speaks your personality and industry. It doesn’t have to be anything too fancy, but don’t leave it blank. Your profile picture needs to be a well-shot photo of yourself, preferably smiling. It doesn’t have to be anything too fancy or dapper, just don’t use a logo or invite your pets in the shot.

Far Too Few Recommendations

You can make the best LinkedIn profile, but it doesn’t mean anything if nobody believes you. People want to trust you on your word, so what better way to obtain that trust by getting others’ praise? If you don’t have any recommendations, nobody is going to take your profiles seriously.

The first step takes time, but be sure to give out your own recommendations to your fellow coworkers. Don’t expect for anything in return immediately, because eventually your coworkers will naturally start doing the same. When the time is right, there will come a time when you can ask for recommendations. If you’re a hard worker and generally well-liked, people will be more than willing to help you out. It not only helps you, but makes them look good too. A win-win scenario.

Video Tips for Social Media.

The Importance of Video Content. 

Did you know that individuals on average spend 144 minutes or two hours and twenty-four minutes per day exploring social media channels and an average of 16 hours of online video content is consumed per week? Considering these staggering statistics, let’s examine the importance of using video content within your social media strategy and explore five tips to consider when creating video content.

I bet you are wondering what benefits video content has when analyzing your marketing goals. Well, video content can increase your profitability, give perspective to products and services, showcase user experience and even help reduce questions that your staff may answer regularly. Below are five video tips to consider when making a video…

Instagram and Facebook icons with a center picture of a video on a mobile device.

Implement videos into your social media strategy.

Five Video Tips for Social Media:

  • Keep your thoughts clear, direct and brief
  • Mention your purpose in the beginning. Provide content upfront.
    • Did you know that you have a 10-second window before your audience moves onto the next thought or idea?
  • Incorporate behind the scenes or process footage.
    • If you are sharing this type of content be intentional. People love engaging material that is raw, real and personal. Who doesn’t love best-kept secrets or an insider scoop?  
  • Add a call to action. 
    • Ask your followers to repost, share, follow, like, shop or learn more from your unique and creative content. This application really has the ability to grow your brand or company footprint and social engagement. 
  • Add subtitles or summarize your thoughts and place text captions into all videos. 
    • The world is a diverse place. Everyone wants to feel included, therefore consider individuals from all pockets of social media. Including these captions for followers who are from foreign countries as well as for those from the hearing impaired community. Not only will text add an extra layer of content for all viewers, but it will also engage with individuals who come from different channels within your audience.

Videos can completely transform your brand strategy in seconds. Not only are videos engaging, but they also provide content that is quick and informative. I hope these video tips were helpful and allow you to create content that is consistent, creative and unique to your brand. Have fun and enjoy making those videos!

Social Media Impacts on Dance: Greater Access & Growing Opportunities

Social media has had a huge influence on the dance industry in the past few years because it created a new avenue to showcase and express the art of dance. All levels of the craft can see the impact of social media on the dance industry.  Social media is revolutionary for dancers because it brings performers out of the background and into the spotlight. These are a few overarching trends of the impact of social media on the dance industry.  

Impacts of Social Media on the Dance Industry

Social Media Democratizes Dance

One of the significant impacts of social media in the dance industry is the democratization of dance. Social media democratizes dance because it grants a broader scope of access to performance opportunities and training. As a result, with the ease and accessibility of social media young dancers do not always have to rely on industry gatekeepers to pursue their craft. Barriers such as the financial burden of classes, location of studios, and dancer stereotypes have hindered performers in the past. Social media therefore opens the door and democratizes opportunities for people to participate in dance. 

Facilitates the Rise of Dance Influencers

The rise of dance influencers has been one of the impacts of social media on the dance industry. Online dance videos became popular around the year 2013. As a result, studios like Millennium and The Playground host weekly classes that produce multiple viral videos.  Aspiring dancers flock to these classes weekly to train and gain popularity. Dancers can become self-sustaining artists through social media channels. These videos highlight the raw environment of a studio class without fancy costumes or productions. Dance influencers can supplement their income through sponsored deals and promotions that engage and inspire niche markets due to their popularity. Social media has become part of a dancer’s resume, and this has helped advance the careers of many dancers worldwide. 

Promotes a Deeper Appreciation for the Process

Social media allows dancers and dance companies to grant behind the scenes access to their process. Dancers and dance companies are in unique situations to position themselves as experts in their discipline through the proper use of social media. Sharing behind the scenes footage from rehearsals, auditions, backstage, can help followers of dance companies to feel as though they are insiders. This type of content increases engagement and grows dance social media followings. Increased visual digital communication is one of the profound impacts of social media on the dance industry. This is important because it takes the audience places they could not reach before.  This promotes a deeper appreciation of the process of dance beyond what happens on stage. 

Ultimately the impact of social media on the dance industry is a positive change for dancers, industry professionals, and companies. The entire art form of dance grows with the spread of a new appreciation for the art through more content available to audiences. In the end, the impact of social media on the dance industry is positive and a new era in the landscape of this performing art. 

Establishing a Social Media Plan

Information is everywhere. Every day the human mind consumes on average approximately 100,000 words or 34 gigabytes of data per day. This staggering statistic may seem daunting when wanting to have your voice heard through social media channels, but have no fear because below are five simple solutions to consider before releasing your thoughts into the online world. These steps will get your business noticed no matter what stage your business and it’s social media channels may be in. If you want to learn how to grow your social media engagement continues reading for suggestions below.

Social Media Channel Brand Icons

A Five-Step Social Media Plan

1) Social Audit

When establishing a social media plan you must analyze all social media channels to understand your audience and what they are desiring. Examine social media channels to see what content is driving business to your platforms and how your community is engaging with your content. Whether you’re in the beginning phase of creating a business or have an established following make sure that your brand’s voice and values are clear. These two important messages will act as the backbone as you establish a strong social media plan. 

2) Competitive Analysis

It is important to consider the social visibility of your competition. As you analyze all your social media channels map out an outline of where your strengths and weaknesses lie. Take this list and compare this research against your competition. Examine the differences and consider these points before identifying the next steps of planning a social media plan.

  • What social media channels do your competition use and how do they utilize them?
  • Where does your competition’s strengths or weaknesses lie?
  • Do these weaknesses create an opportunity in your field or market where a potential client might choose you over your competition?

3) Conversation Scan

During the conversion scan listen to what people are saying within or about your industry. As you scan through the different social media channels listen for relevant keywords or concepts that continue to emerge. Be aware of patterns that form. This research will help identify where your audience engages the most as well as what people are saying. This scan will provide understanding into the direction you may want to steer your brand towards and will give you insight as to what social media platform/s might suit your brand or personal goals best.

4) Platforms

Considering there are many social media channels to choose from how does one know what channel suits their business or marketing campaign the best? Above you identified your competition and what their audiences were talking about. Now it’s time to decide what social media channel will be most effective for your brand or product. Thoughts to consider…

  • Where does your audience congregate?
  • How do they choose to engage?
  • When or what time of day do you see the most engagement?
  • Why is your audience choosing to engage with you over your competition? 

5) Content and/ or Posting Plan

After gathering research and conducting a scan on your competition as well as your platforms it is time to establish a content posting plan. For this final step create unique visuals for your audience and choose a few social media platforms to post your information. Keep your posts clear, consistent, and creative in order for your brand’s content to stand above everyone else. Determine themes, messages or visuals that represent who you are and what you stand for. 

Finally, forming a targeted social media approach can either make or break you and your business. Therefore, when creating a social media plan stay focused, consistent, and most imporantly have fun! 

Business Brand – Ways to make it impactful

Having a brand means having the essentials; the actual design elements behind your business & your voice & messaging. You should ask yourself, “How do you want your audience to feel when they come across your business?” Is your brand portraying that message?

“Experience” is an all encompassing term for your brand. It can mean how they resonate with your social media & content, or how your packaging caught their attention, or even how they describe your business when they recommend your business to their friends.

A solid experience with your brand is what makes your audience loyal, trusting, and ready to purchase and recommend to their friends.

1. Have a clear business voice and message.

Your voice is the essentially the “conversation” that your business has with your audience. In order to make your voice clear, you’ll need to first decide the general route you’ll want to go down: are you going to be professional or more laid-back? Once you’ve figured out general direction, you can start getting more specific with description words. Create a word map with all of the descriptive words you want your audience to recognize your business as. Use this word map for your website copy, your Instagram captions, your blog posts, your product imagery. However you come up with your word map, it’s important that you stay true to it.

2. Have a complete brand system, not just a logo.

 Logo variations, design elements, patterns, a color palette, and typography choices all go into how your brand is perceived by your audience. People don’t fall in love with a logo, they fall in love with how your brand makes them feel. The design process should consider your target audience, your business goals, your industry competition, and your ultimate vision. Investing into your brand will give you the clarity and the confidence that you will need in order go from successful to flourishing.

3. Have a stunning presentation

This mainly applies to product based businesses, but should still be considered with any business in general. A stunning presentation means that you’ve considered how your audience will visualize your product or service in their lives. Your presentation is what stops your ideal customers and makes them say “I need this.” It starts with your packaging, printed/digital materials, and is elevated by product photography.  We live in a visual world, full of Pinterest, Instagram, and advertisements. Your brand needs to stand out in the right way and inspire your ideal audience. Remember the word map that you used to find your voice, and the mood board that inspired the vision behind your brand? Use these resources to create a vibe for your product photography (or stock photography if you’re a service based business) so it can fit seamlessly into your business as a whole.

While these three things can all be considered alone, in order to create lasting impactful brand on your audience, it’s important to consider everything together.

Emotions in digital marketing

Internet has facilitated everyone’s existence. And when applying emotions in digital marketing, it can bring numerous positive results for the brands.

emotions in digital marketing
Emotions in digital marketing

For that reason, this world is full of marketing noise, brands competing to get consumers’ attention. However, consumers are becoming more selective on the information they want to get. This is one of the reasons why brands are turning around to emotional marketing, to ensure their product connects in a deeper way with their audience, opening a channel of communication and keeping their preference/loyalty.

Emotional marketing

Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy. Emotional marketing typically taps into a singular emotion, like happiness, sadness, anger, or fear, to elicit a consumer response.

4 basic pillars

Emotional bond

The main objective is to generate that positive emotional bonding between the brand and the consumer, in a way the consumer trusts and feels the product or service is adding value to their lives.

Love mark

The ultimate goal of using emotions in digital marketing is to become the most loved brand in the market space. Therefore, understanding what reactions the product will communicate to the consumer will determine how close the brand is from becoming a love mark.

Quality Experience

This doesn’t mean that brands have to use emotions to get audience’s attention but creating experiences that are significant to the consumers. This is where innovation comes to help differentiate in the market.

Native Content

Nowadays is important to have good content as part of the marketing strategy to ensure its relevancy within the social platforms and tactics used. The success will depend on how effective the conceptualization and planning process is to have a clear idea of what type of emotions the message will convey.

Investing on understanding emotions in digital marketing will get brands closer to consumers, this can be done by having a good storytelling in place and applying neuro-marketing to use the right behavioral techniques.