What is the impact of Social Media?

The way we communicate has changed rapidly over the past 20 years. It has been an accelerating change for sure and the impact of social media is also promoted by the mobile technology. The use of mobile devices dominate the total minutes spent online, allowing to be connected anywhere, at any time on any device in everyone’s hands.

First things, first. Why people share info on Social Media?

New York Times Consumer Insight Group’s study revealed the motivations that participants mentioned for sharing information on social media. These motivators include the desire of sharing content that was valuable and entertaining, with the main objective to develop relationships and be heard within their social world.

Despite the factors mentioned above, they are contributing to the evolution of the way social media is used nowadays, people use social media as a channel of sharing points of view about different causes happening across the globe.

Impacts of Social Media

1.    Politics

In comparison to other media, social media’s influence in political campaigns has increased tremendously. Social networks play an increasingly important role in electoral politics, allowing people to communicate and influence their social groups. However, the risk of sharing fake news is still  high, people still rely on social media to be informed.

2.    Society

In the U.S., seven in ten adults are on Facebook where users share their views and opinions through memes and  publications. For this reason, social medias has facilitated a worldwide visibility from angles never showed before, bringing awareness about social issues and demanding changes.

Pew Research Center. 2019

2019 U.S. Social Media Platforms

3.     Commerce

Companies see the importance of using social media to connect with customers and build revenue. Social media is now used as a way of generating insights, stimulate demand, and create targeted product offerings.

In a nutshell

It’s been said that information is power. One positive impact of social media is in the distribution of information in today’s world. Platforms have made it possible to access information at the click of a button. This allows more discussion about different topics and expressing different point of views

At the end of the day, sharing is about getting people to see and respond to content. As long as the content is still relevant and the need for information still exists, it’s always worthwhile for any organization using social media fairly to keep publishing.

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