Online purchasing continues to grow. In 2020 it is predicted to hit 4 trillion US dollars. Furthermore, brands should harness the power of making money by using Pinterest.
Today Pinterest has 200 billion pins saved and 322 million people using their platform every month. On average 83% of weekly pinners purchase from posted content that is seen on Pinterest. These numbers continue to grow making it clear that this online-catalogued database is a must used tool for companies of the future. This space not only allows consumers to dream of the future that they hope to obtain, but it’s slowly morphing into an online shopping destination. Brands can market their products and services in one location in order to grow their business and make money.
Understanding how to engage with the Pinterest platform and community will help your business stay engaged with it’s followers and hopefully help your brand make money. What’s not to love about that?
How to Make Pins
Pinterest makes it very easy for businesses to upload their products all at once. Using photos or videos content creation is easy. This customizable feature can aid in quick content creation as well as helping your brand grow a following, drive traffic to your products website and boost sales. Pins should entice your consumers and help drive them to your brands website. Think of Pinterest as a friendly tool that helps promote all your products and makes the online experience that much easier. Using this tool helps to make shopping convenient from any mobile device or computer all at the click of a pin.
Tips & Trick for engagement, brand awareness and sales…
- Create interesting content for all of your pins.
- Organize pin boards from most inspiring to least. Make sure that your imagery or video content draws your audience into each pin board.
- Pin product content or inspiration regularly. Keep your feed active and consistent. This will help with engagement.
- Re-pin your follower’s images. Why? This will help engage with your followers’. The goal is to lure consumers back to your personal Pinterest page. The intention is for them to interact with your boards and pins to hopefully keep your companies brand and products at the top of their mind. Ultimately this will help to grow your brands awareness and lead you to make money by using Pinterest.