Here are 7 tips for a good storytelling. Creating content using a good storytelling for social platforms is not only posting a picture, but generating an emotion with it.
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel” – Maya Angelou.
Before mentioning 7 tips for a good storytelling, according to the National Storytelling Network, storytelling is the interactive art of using words and actions to reveal the elements and images of a story while encouraging the listener’s imagination.
With this in mind, for digital purposes, storytelling is a technique that can make the difference on accomplishing successfully the digital strategy planned. This could contribute to reach the audience in a more effective way. For that reason, here are 7 tips for storytelling to take into consideration.
What is the story?
It’s important to define the main story (benefits of the product or service, empathy, motivation, brand values, event, etc.)
This is fundamental since the creation of the content will be driven by this objective. The storytelling will be determine since this definition.
What is the objective of the storytelling?
It’s crucial to have a clear objective of the what emotion the audience needs to express. Remember that this is the objective of the story, hence, selling the product or service is an implicit goal.
Who is the audience?
By understanding the emotional differences of the target audience, will help to connect easily with them. A content architecture with the different passion points will delimit the railways of the type of content relevant to each audience.
Tell the story
The establishment of the plot requires an introduction, rising action and resolution to create a good flow. the order will vary depending on the audience an type of emotion expected. The most important thing to remember is that the story has to be memorable, clear, simple and emotional relevant.
Keeping on with tech
Considering the social platform as well as the tactic , will determine the success of the storytelling. The attention span is becoming shorter, this is challenging brands to be experts telling their story.
Audience is closer than you think
As technology evolves, social media allows brands to have a direct communication with their audience. By leveraging this two-way channel, the feedback from them will help to fine-tune the storytelling approach and know the audience better.
Test and learn
Since the formats can be easily revised, let’s maximize their capability to test different tactics until hitting the sweet spot and gathering insights for a better reactions and responses from the audiences.
Just follow these 7 tips for storytelling! As mentioned earlier, storytelling is becoming the most important tool to differentiate brands and products and stay on audience’s minds. Let’s leverage the creativity on how the stories are now told!