It’s paramount these days to have a website associated with your business. With consumers frequenting the internet for research before buying, you would look dishonest and unprofessional not to. Here are some tips to consider when starting a website:
Make Your Website Easy to Navigate
Nobody wants to play scavenger hunt on your website, your customers should have an easy time looking for whatever it is. Limit your top-level navigation to five tabs with relevant pages under them. Additionally, have a graphic that clearly indicates a way to go back to the home page. If you’re feeling up to it, add a search function so consumers can find what they want with ease.
Keep the Design Simple
It’s fun to get creative on your website, but try not to overdo it. This includes wacky fonts, colors, and gifs. While there are exceptions for a very particular audience, the bottom line is that your customers don’t want to be bombarded by an explosion of visuals.
Make Your Website Mobile-Friendly
Everyone has a small personal computer in their pocket these days. If someone wants to know more about your business on the fly, don’t blame them if they’re immediately turned off when they open the desktop version. Most website development hosts come with features to design and test mobile layouts, easily accessible with templates at your disposal. Make the best with it.
Accuracy is Key
This is a no-brainer. With the ongoing distrust of the media and growing terms such as “fake news”, it’s important not to spread misinformation. If you want your website to be taken seriously, cite your sources, watch for grammatical errors and keep everything up to date.
Hire People to Manage it
Chances are that you have other business priorities. Even when your website looks shiny and complete, it’s going to require constant maintenance. From updates, SEO, analytics, security, and backups there are plenty of reasons to keep catering to your website. You can hire a website developer or even a third party company to handle specific issues. Either way, don’t neglect your baby.