Monthly Archives: February 2020

Tips for Starting a Business

Tips for Starting a Business Website

It’s paramount these days to have a website associated with your business. With consumers frequenting the internet for research before buying, you would look dishonest and unprofessional not to. Here are some tips to consider when starting a website:

Make Your Website Easy to Navigate

Nobody wants to play scavenger hunt on your website, your customers should have an easy time looking for whatever it is. Limit your top-level navigation to five tabs with relevant pages under them. Additionally, have a graphic that clearly indicates a way to go back to the home page. If you’re feeling up to it, add a search function so consumers can find what they want with ease.

Keep the Design Simple

It’s fun to get creative on your website, but try not to overdo it. This includes wacky fonts, colors, and gifs. While there are exceptions for a very particular audience, the bottom line is that your customers don’t want to be bombarded by an explosion of visuals.

Make Your Website Mobile-Friendly

Everyone has a small personal computer in their pocket these days. If someone wants to know more about your business on the fly, don’t blame them if they’re immediately turned off when they open the desktop version. Most website development hosts come with features to design and test mobile layouts, easily accessible with templates at your disposal. Make the best with it.

Make Your Website Mobile Friendly

Accuracy is Key

This is a no-brainer. With the ongoing distrust of the media and growing terms such as “fake news”, it’s important not to spread misinformation. If you want your website to be taken seriously, cite your sources, watch for grammatical errors and keep everything up to date.

Hire People to Manage it

Chances are that you have other business priorities. Even when your website looks shiny and complete, it’s going to require constant maintenance. From updates, SEO, analytics, security, and backups there are plenty of reasons to keep catering to your website. You can hire a website developer or even a third party company to handle specific issues. Either way, don’t neglect your baby.

How to Create a Thriving LinkedIn Company Page

LinkedIn is known as the most professionally focused social media platform. LinkedIn has over 660 million users in more than 200 countries worldwide. Two professionals join LinkedIn every second. LinkedIn can increase brand awareness, generate leads, promote new positions, and educate customers. These are a few tips on how to create a thriving LinkedIn company page. 

Write a Strong Overview Section

The overview section is where businesses describe who they are and what they do. Thriving LinkedIn company pages have well thought out overview sections because this is one of the first impressions of the company page. Using search engine optimization strategies in the overview section is also a crucial part of thriving LinkedIn company pages. Overview sections with SEO content work well because they make the page more visible in search engine results and bring more people to the page. This section is where a company needs to be purposeful and communicate vision, mission, values, positioning, and product. 

Thriving LinkedIn Company Pages Use a Professional Tone

LinkedIn is a professional networking site, and therefore all content should reflect a professional tone. LinkedIn should is an extension of a company’s professional persona. Companies with thriving LinkedIn business pages engage with people appropriately and are not overdramatic. Be cautious about misusing jokes and humor on this platform. Pushing sales or one-sided content is also not beneficial for a LinkedIn business page because it is not keeping the ideal client’s interest in mind. Do not try to be casual to boost engagement. 

Post with a Purpose

Posting with a purpose is a valuable part of creating a thriving LinkedIn company page.  Quality over quantity is a significant factor to remember when deciding what to post or share on LinkedIn. Create posts that would benefit the ideal client or help them solve a problem. Being helpful and friendly is more engaging to clients than being sales-oriented. Studies also show that creating posts with original images that do not look like stock photos make content more appealing to followers. Using headlines that are clear and concise with a call to action for followers is a great way to post with purpose on LinkedIn. 

Monitor Analytics for a Thriving LinkedIn Company Page

Analytics are essential on any social media platform. Maintaining a thriving LinkedIn business page involves monitoring and acting on analytical data. Analytics show what is working and not working on a LinkedIn page. Analytics also show audience demographics. The information gained from monitoring analytics produces more targeted content because it shows how followers react to the content.

Having a strong LinkedIn strategy is an integral part of having a thriving LinkedIn company page. LinkedIn speaks to multiple audiences at the same time. Employees and prospective employees, current and potential customers, and industry players and competitors all interact with LinkedIn company pages. Utilizing these tips will help create the best page possible for successfully using LinkedIn as a business. 

5 reasons you’re ready for rebrand

Your brand is the face and voice of your company, and when the two are no longer aligned and your business has effectively outgrown its image, it’s time for a rebrand. – Forbes

Some businesses reflect at the end of the year on what worked & what didn’t work. They also go through goals & improvements to make in the new year.   You can reflect any time on what is working in your business, it is important to look at every aspect of your business with an open-mind & unbiased perspective. One of the worst mistakes businesses make is sticking with the if-it-ain’t-broke-don’t-fix-it attitude. Think of the opportunities & possibilities that can come from change. If you’re reflecting on your business – take these reasons for a rebrand into consideration!

You only have a logo

Your business deserves more than just a logo.  Your audience doesn’t remember your logo – they remember how they feel when they interact with you & your brand. Does the logo cover the tone of voice you will use when you speak to your audience? The colors/fonts that will be used on your website to invoke a certain vibe? A complete brand identity covers everything that you need for clarity in all aspects of your business. Having this clarity gives you the confidence to maintain your brand efficiently! 

You feel a disconnect with your current brand

Having a brand that doesn’t feel natural to you can throw off the way that you interact with it. You might be embarrassed to give your website information out or maybe you have no clue what to say when you write an Instagram post. A disconnect between you & your brand can cause you to feel uninspired and confused, which only negatively impacts your business. This is a big reason why a rebrand could be necessary. 

You’ve had your current brand for a while.

Change is natural, and change is necessary. Sometimes it’s not a total revamp, but being able to take some time to reflect on your brand, your audience, & your business in relation to each other every now & again is important.

You’ve changed your business goals

Similarly to reflecting on your audience, you should always reflect on your business goals when thinking about your brand. Determining your goals might sway which elements we focus on during the design phase. Whether that be focussing on the amount of logo variations, or maybe putting more emphasis on the brand marks.  It’s important to make strategic creative decisions crafting your brand in order to ensure that it is successful moving forward.

Be Confident

It is important no matter what stage in your business to feel completely confident in it.  Is it embarrassing to give out your business cards? Do you catch yourself telling people that your website was just something you threw together? Are you not feeling inspiration to post? If one or more of these topics resonates with you – you could be ready for a rebrand!

7 Tips for Storytelling

Here are 7 tips for a good storytelling. Creating content using a good storytelling for social platforms is not only posting a picture, but generating an emotion with it.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel” – Maya Angelou.

7 tips for storytelling
7 tips for a good Storytelling
Before mentioning 7 tips for a good storytelling, according to the National Storytelling Network, storytelling is the interactive art of using words and actions to reveal the elements and images of a story while encouraging the listener’s imagination.
 
With this in mind, for digital purposes, storytelling is a technique that can make the difference on accomplishing successfully the digital strategy planned.  This could contribute to reach the audience in a more effective way. For that reason, here are 7 tips for storytelling to take into consideration.

What is the story?

It’s important to define the main story (benefits of the product or service, empathy, motivation, brand values, event, etc.)
This is fundamental since the creation of the content will be driven by this objective. The storytelling will be determine since this definition.

What is the objective of the storytelling?

It’s crucial to have a clear objective of the what emotion the audience needs to express. Remember that this is the objective of the story, hence, selling the product or service is an implicit goal.

Who is the audience?

By understanding the emotional differences of the target audience, will help to connect easily with them.  A content architecture with the different passion points will delimit the railways of the type of content relevant to each audience.

Tell the story

The establishment of the plot requires an introduction, rising action and resolution to create a good flow. the order will vary depending on the audience an type of emotion expected. The most important thing to remember is that the story has to be memorable, clear, simple and emotional relevant.

Keeping on with tech

Considering the social platform as well as the tactic , will determine the success of the storytelling.  The attention span is becoming shorter, this is challenging brands to be experts telling their story.

Audience is closer than you think

As technology evolves, social media allows brands to have a direct communication with their audience. By leveraging this two-way channel,  the feedback from them will help to fine-tune the storytelling approach and know the audience better.

Test and learn

Since the formats can be easily revised, let’s maximize their capability to test different tactics until hitting the sweet spot and gathering insights for a better reactions and responses from the audiences.
Just follow these 7 tips for storytelling!  As mentioned earlier, storytelling is becoming the most important tool to differentiate brands and products and stay on audience’s minds. Let’s leverage the creativity on how the stories are now told
 
Mistakes to Avoid while Starting a Podcast

Podcast Mistakes to Avoid

Mistakes to Avoid while starting a podcast

If you’re thinking of starting a podcast, now would be an excellent time. The podcast has proven to be a high effective marketing tool for individuals and businesses. Don’t expect it to be easy, you’re bound to make a lot of mistakes along the way, which is completely normal. For a headstart, here are a couple of mistakes to avoid for your podcast:

Having Your Podcast Over 30 Minutes

It’s nice to sound (and be) informed on a topic with lengthy explanations but people today have little time. It’s important to keep your podcast relatively short. Think of the people listening to it during driving, lunch breaks, working out. If it exceeds a reasonable listening time, start thinking of ways to shorten it.

Overblowing your Podcast’s Budget

When starting, you might be tempted to buy the biggest and best equipment available. You do NOT need to go excessive when recording your voice. Now that’s not to say you can get away with recording on your iPhone, but you can easily get away spending under $100 on secondhand equipment. Check your local and online retailers for refurbished mic and filter models and avoid cost extremes.

Straying from your Niche

Like most company and personal blogs, they’re usually covering a specific niche. It’s okay to go offtopic for a segway, afterall, it keeps the commentator more interesting to listen to. But keep it relevant to your niche. Don’t start your podcasts about pizza restaurants in New York and somehow end up dicussing Chinese take-out by your 50th podcast.

Emojis in Digital Marketing: Best Practices and Tips

There are currently over 3,000 different emojis presently in use today. The variety of unique emojis allows for many different ways to use Emojis in digital marketing. Positive and negative ways to use emojis exist due to the various messages they communicate. Here are a few things to keep in mind when determining the best ways to use emojis in digital marketing.

Emojis in Digital Marketing do not Replace Words

Israel will host an exhibit in 2020 comparing Egyptian hieroglyphs to modern-day emojis to show the similarities in the language and pictogram images. Similarly, In 2014 an author recreated the novel Moby Dick using emojis instead of words to compare both forms of the book. Both of these projects proved that despite their similarities, emojis are not a language because they are not complex enough. As a result, emojis should not substitute words in digital marketing. Consequently, using emojis instead of words is never recommended in digital marketing campaigns because it can make messages confusing.  Messages are enhanced through the use of emojis and not created by them.

Emojis used in Digital Marketing
Online marketing messages benefit from using emojis

Situations Determine the Emoji

Situations determine the best method for using emojis online. Social media is a great place to use emojis in digital marketing. Online polls feturing emojis that encourage users to repond with emojis increase engagement. In contrast, experts recommend being cautious about using emojis in emails because they are causal. It is not advised to use emojis in introductory emails because the relationship has not been established with the client yet. Companies that are in the entertainment, sports, music or similar industries have the potential to benefit from the use of emojis. Strictly B2B companies must use caution when determining the use of emojis. Organizations should also determine if using emojis would fit within the brand as a whole before using emojis in digital marketing.

Emojis Humanize Messages

In the digital world, it can be hard to read emotion from text alone. The use of emojis in digital marketing allows writers to communicate emotion and therefore enhance the overall meaning of their messages. The injection of exciting emojis add excitement to posts. Injecting the right emoji also adds empathy to difficult topics. Brands are more humanized and approachable  through the use of emojis that convey emotion. Emojis can give brands personality and can add playfulness to posts. Emojis can also digitally communicate body language and gestures that would typically come from speaking face to face. The clapping hands emoji is an example of using emojis to substitute gestures.

Using emojis is a beneficial way to engage with clients. They are also an excellent way to humanize brands and speak effectively in the new digital language of today. Emojis are not just for teenagers and texters anymore and can be a valuable tool for digital marketers. Emojis are an integral part of digital language and communications and can enhance digital marketing campaigns. 

Creative Tips for your Instagram Stories

I don’t know about you, but I could spend hours going down Instagram rabbit holes! However, in reality, the average Instagram users spends only 53 minutes per day on this platform. Considering that time is limited and content matters lets examine some creative tips that can help enhance your Instagram Stories and make them stand out above the rest! 

Do Instagram Stories Matter?

Every month 1 billion users access Instagram while 500 million individuals access this platform daily. For this reason, brand engagement with an audience is now more important than ever! As brands and individuals fight for your time and money it is important to keep your content consistent, engaging, interactive and unique. Below are 5 ways to help you create unique Instagram stories.  

5 Tips to success:

1) Content is key

To make your Instagram stories original, but also stay consistent with your brands’ image use the customizable color features for your text and backgrounds.

Color Gradient Options

Color Gradient Options – Change the Color of your Text.

2) Show your process

Everyone loves a behind the scene glimpse into the daily lives of others. Use photos or live videos to engage your audience with current process content to help engage with your audience. Give tours of your office, behind the scenes of a project your company or team might be working on or even live footage from guest speakers or conferences you might attend. Keep your content relevant to your brand, interactive and engaging!

Live Instagram Video Stream

3) Hashtags, Geofilters, & Stickers

Using customizible hashtages (#), geofilters and stickers throughout your Instagram stories helps to drive people who may not follow your to your account as well as create engagement. This is a great way to get new eyes on your company or brand and create awareness. These three tools allow the Instagram world to engage with your content while giving a specific location or allowing individuals to ask quetions or answer a poll. These thee tools can really help pull new followers to your feed.  

4) Quizzes & Q&A’s

Polls and Q&A IG Story
Polls and Q&A’s Sticker Options

4) Share Your Followers DM’s

If you are engaing with your audience with the poll and Q&A stickers another way to boost engagement is to share your responses back through your stories. This creates more impressions as your followers will want to check back into see how others responded. 

5) Repost your feed post to your Instagram Stories

Another way you can engage with your followers and insure more footprints is reposting your feed posts to your stories. This allows viewers to see content twice and also allows them to click through your story post to your actual Instagram feed. Here there is a larger chance that the audience will now engage with other posts on your feed.

Naming Your Business

Naming Your Business

Naming Your Business

If you’re like most entrepreneurs, your business is your baby. And just like a baby, naming your business is difficult. You spend hours contlemplating the perfect name, and your end result is fairly simple. It can’t be that hard, right?

Here are some pointers to consider when naming your business:

Avoid Generic Names

It’s hard to stand out from the crowd of competitors, and choosing a generic name will botch your chances. Names like “U.S. Steel” and “General Market” will roll off the tongue, sure, but scream unimaginative and bland. Would you rather go to Kroger, or another store down the street called “Supermarket”?

Keep the Name Simple

At the same time, it’s paramount to avoid names that feel forced with nonsensical hidden meanings and multiple syllables. You don’t want a name that people will forget, and you definitely don’t want to make it so convoluted people have to think about its origin. Nobody is going to think you’re clever for naming your furniture business “Hestia’s Hearthstone” after you explain to them that Hestia is the Greek goddess of hearth and home while a hearthstone is another word for a fireplace.

The Name Should be Descriptive

Piggybacking from the point above, again your name shouldn’t be too convoluted and should convey your services loud and clear, reflecting your identity. Some large company examples include Coca-Cola, Rooms To Go, and Discount Tires. A quick look at your local online map can give you plenty of small-business examples. While a large number of companies get away with undescriptive names, such as Apple and Nike, they’ve had decades to establish their name all while spending a fortune just for name branding. Those businesses can afford it. If you’re at a point where you’re just now naming your business, chances are you’re probably small and should stick your budget to obtaining leads and resources.

Make Your Name Last Forever

Businesses should definitely take advantage of trends and fads, but they know it’s not a long-term solution. The same goes for naming your business. It might be great for short-term turnout but it’s not going to resonate with consumers a decade or even a year from then. If your name stands the test of time, businesses use that to their advantage.

 

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Contrast of Social Platforms

The right use of social platforms, the strategy behind it, and the subtle differences in layout can impact flow through the ad and the emphasis on different creative elements (text, video, imagery). That’s why it’s important to play attention to these differences and the contrast of each social platform.

Main Social platforms
Social Media Platforms

Facebook: contrast baseline

Through all these years, Facebook has been helping businesses to understand the main best practices, below are some basic tips that will contribute to set a baseline and understand afterwards, the contrast of social platforms:

  1. Great creative: Vivid footage and colorful images in high definition are important
  2. Clear focal point: Focus viewers’ attention on a clear focal point to draw the eye in.
  3. Strong Branding: Make sure people know who’s talking to them.
  4. Be authentic: Tone of the ad must fit with the brand’s personality.
  5. Be relatable: Content must be relevant
  6. Provide a reward: make the viewer smile, learn interesting information or have a positive feeling.
  7. To the point: Drive home your message with engaging yet simple and clear post text.
  8. Design for no sound: Creative must tell a visual story.

Baseline set, time to explain the contrast between social platforms

The principles presented above, also apply to Instagram. However, the visual quality is the key differentiator. The visual must lead, the text can only enhance or explain.

On the other hand, for Twitter creative should aim for love at first sight. It must be a scrolling-stopper, telling a short story and make it personal.

When talking about Snapchat, the content would be delivered in a native style, keeping the visual language in mind. The platform requires an early branding moment before the :02 mark. Usually, the best practice is to keep the creative simple and concise with a clear key message communicated in the first few seconds. Of course, aligning the creative with the right buy model.

When combining the basic differences of each social platform with the device used, the delivery of the message will be resonating better among the audience instantly. For instance, a mobile creative requires a clear and persistent branding allowing brand awareness without forgetting that must be short. Brand cues need to be clearly visible in mobile ads.

By having a comprehensive understanding of the differences of the social platforms, the outcome of the social ad will tremendously increase reaching the right audience in the right moment with the right creative. Hence, this will allow to understand the contrast between social platforms, in the best way possible to reach your audience natively.

Instagram Mistakes Commonly Used

Who remembers the days when you’d go to a restaurant and not see people (including yourself) taking pictures of their food. This was before Instagram existed – Doesn’t it seems daunting that there was a time without it? It’s actually fairly new in terms of brand marketing, which leaves everyone with all the questions all the time….Like what not to do. Here are 10 common Instagram mistakes that could be hurting your brand.

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Social Media Etiquette for Business: Tips to be Successful

Using proper social media etiquette for business is defined as acceptable behavior for businesses on social media channels. Proper social media etiquette for business is vital for companies to know because it is how companies can share information politely online. Companies need to follow all social media etiquette rules online to be successgul. These are business social media etiquette tips that have come to be expected by those who use the social media channels.

Proper Etiquette for Social Media
Knowing proper etiquette online is important for businesses

Know your Audience for Proper Social Media Etiquette for Business

Knowing information about a channel’s audience is essential for proper social media etiquette for business. Knowing your audience is important because it helps companies create relevant content for their audiences. While in contrast, this will also tell the writer or company what might offend an audience and topics to avoid on social media channels. For example, according to this study, different generations found different actions acceptable in social media etiquette (6).

Social Media Etiquette for Business Means Respecting Privacy

Posting a photo of someone without permission is the number one most offensive social media mistake according to this study.  Requesting a client’s permission to use any information they provide is proper social media etiquette. It is also the responsibility of a company to protect information clients share with them on social media for the out of respect for their client’s privacy.

Respond Quickly

People expect a business to respond to a comment within the hour. This is why quick responses online is important. Clients strongly desire fast answers to complaints and negative feedback. Companies benefit from having well thought out methods to responding to online comments. As a result, it is crucial to know the difference between a negative comment and a troll when businesses respond quickly. A good way to respond quickly online is through automation. Still, in contrast, automation used incorrectly can effect businesses negatively. Communication walls between clients and businesses are a result of too much automation

Do not go over the Top

Posting too many times on social media channels is not proper social media etiquette because it inconveniences clients. Companies could get a bad reputation of being too needy, desperate, or annoying if they post too often. As a result, the goal of a company should be to help clients with quality content more than to sell to them with excessive posting. The right way to find balance would be to abide by the 80/20 rule because it sets limits for the different types of posts. It is also improper business social media etiquette to post excessive hashtags.

Businesses using social media channels to reach customers need to remember to have fun above all else! Social media is a unique way to build relationships with fans and consumers because it increases involvement and builds relationships. These tools for proper social media etiquette for businesses will help communicate the best message possible to clients.

Make Money by Using Pinterest

Online purchasing continues to grow. In 2020 it is predicted to hit 4 trillion US dollars. Furthermore, brands should harness the power of making money by using Pinterest. 

Today Pinterest has 200 billion pins saved and 322 million people using their platform every month. On average 83% of weekly pinners purchase from posted content that is seen on Pinterest. These numbers continue to grow making it clear that this online-catalogued database is a must used tool for companies of the future. This space not only allows consumers to dream of the future that they hope to obtain, but it’s slowly morphing into an online shopping destination. Brands can market their products and services in one location in order to grow their business and make money.  

Understanding how to engage with the Pinterest platform and community will help your business stay engaged with it’s followers and hopefully help your brand make money. What’s not to love about that? 

Shoppable Pins, Women wearing denim jackets.

Shoppable Pins.

How to Make Pins

Pinterest makes it very easy for businesses to upload their products all at once. Using photos or videos content creation is easy. This customizable feature can aid in quick content creation as well as helping your brand grow a following, drive traffic to your products website and boost sales. Pins should entice your consumers and help drive them to your brands website. Think of Pinterest as a friendly tool that helps promote all your products and makes the online experience that much easier. Using this tool helps to make shopping convenient from any mobile device or computer all at the click of a pin. 

Images of Pinterest Pins

How to make a pin.

Tips & Trick for engagement, brand awareness and sales…

  • Create interesting content for all of your pins.
  • Organize pin boards from most inspiring to least. Make sure that your imagery or video content draws your audience into each pin board.
  • Pin product content or inspiration regularly. Keep your feed active and consistent. This will help with engagement.  
  • Re-pin your follower’s images. Why? This will help engage with your followers’. The goal is to lure consumers back to your personal Pinterest page. The intention is for them to interact with your boards and pins to hopefully keep your companies brand and products at the top of their mind. Ultimately this will help to grow your brands awareness and lead you to make money by using Pinterest. 

What is the impact of Social Media?

The way we communicate has changed rapidly over the past 20 years. It has been an accelerating change for sure and the impact of social media is also promoted by the mobile technology. The use of mobile devices dominate the total minutes spent online, allowing to be connected anywhere, at any time on any device in everyone’s hands.

First things, first. Why people share info on Social Media?

New York Times Consumer Insight Group’s study revealed the motivations that participants mentioned for sharing information on social media. These motivators include the desire of sharing content that was valuable and entertaining, with the main objective to develop relationships and be heard within their social world.

Despite the factors mentioned above, they are contributing to the evolution of the way social media is used nowadays, people use social media as a channel of sharing points of view about different causes happening across the globe.

Impacts of Social Media

1.    Politics

In comparison to other media, social media’s influence in political campaigns has increased tremendously. Social networks play an increasingly important role in electoral politics, allowing people to communicate and influence their social groups. However, the risk of sharing fake news is still  high, people still rely on social media to be informed.

2.    Society

In the U.S., seven in ten adults are on Facebook where users share their views and opinions through memes and  publications. For this reason, social medias has facilitated a worldwide visibility from angles never showed before, bringing awareness about social issues and demanding changes.

Pew Research Center. 2019

2019 U.S. Social Media Platforms

3.     Commerce

Companies see the importance of using social media to connect with customers and build revenue. Social media is now used as a way of generating insights, stimulate demand, and create targeted product offerings.

In a nutshell

It’s been said that information is power. One positive impact of social media is in the distribution of information in today’s world. Platforms have made it possible to access information at the click of a button. This allows more discussion about different topics and expressing different point of views

At the end of the day, sharing is about getting people to see and respond to content. As long as the content is still relevant and the need for information still exists, it’s always worthwhile for any organization using social media fairly to keep publishing.

Is Investing in B2B Digital Marketing Worth it for Businesses?

B2B digital marketing is helpful for businesses and require planning and strategy. Forbes describes digital marketing as “no longer the wild west” where anything goes. Digital marketing is sometimes seen as only a B2C endeavor. Without implementing a well thought out strategic B2B digital marketing plan companies are missing out on profitable business opportunities. Here are a few reasons why investing in B2B digital marketing is worth it for businesses. 

B2B Digital Media
B2B digital media strategies are valuable for companies.

Reaches More Customers

Millennials are a large portion of the B2B buying space. Millennials do not like cold calls and would rather interact digitally with a business to get information for buying decisions. B2B buyers are more skeptical of sales tactics and need data backed evidence. Effective digital marketing strategies can be beneficial to customers by providing trusted data to buyers who have a vast amount of information in front of them. Producing digital marketing content and having strong digital B2B marketing channels can reach more people than traditional marketing alone. This strategy also gives businesses the opportunity to target specific audiences with strategic campaigns. Personalization on a larger scale through B2B digital marketing helps to drive engagement with customers and increase their likelihood of being involved.

B2B Digital Marketing Builds Trust

In B2B marketing building relationships is the key to success. B2B companies make decisions based on facts and research instead of emotions. Trust is a major factor in the decision-making process for B2B companies. Having a strong digital marketing presence can add value to a brand and make it more trustworthy for clients. Decisions for B2B buyers are usually made over a longer period of time than B2C customers. Consistently having a digital marketing presence with high quality content can stay with customers through their long buying process and reassure customers of a B2B company’s trustworthiness.  Websites, blogs, and podcasts are a few ways businesses can effectively communicate brand. Social media posts on relevant channels and webinars can also add value and trust to a brand.

Helps the Customer

 According to one study 77% of B2B buyers say that making purchasing decisions are difficult and complex. This study also shows that throughout the buying decision people consistently use digital channels to gain and examine information. Effective digital marketing strategies leads to buyer enablement that helps put tools at the hands of customers to help them do their jobs. Using content posted on digital channels as a way to solve problems for clients has the potential to increase engagement and B2B sales. SEO strategies can help customers navigate the confusing fact saturated world of digital media. B2B clients also want to learn something and gain expert knowledge. Using B2B digital marketing allows companies to be experts in their respective fields and help clients learn.

B2B digital marketing strategies are extremely important in the current market. With a strong and focused B2B digital marketing strategy companies can grow their businesses and increase customer engagement.

How AR is Boosting Retail Engagement and Sales

Social media channels continue to push the envelope. From user interfacing to shoppable innovations these modes of technology continue to rapidly evolve. As each platform races to gain a larger followings technological advancements such as, Augmented Reality (AR) continues to gain traction. Brands and social media channels continue to work together to boost brand loyalty and profitability. Today, online sales and digital apps continue to drive market demands. The desire for experiences that address immediate gratification is a must. Augmented Reality appears to be gaining traction and is not going anywhere but up! 

“Seeing is Believing”

“Seeing is believing,” so they say. Social media channels and brands alike are exploring this concept as they launch augmented reality within their apps. Companies such as Google, Facebook, YouTube, Snapchat, Instagram and most recently Pinterest have all added AR features starting with products such as lipstick and sunglass. Not only are social media brands engaging with this feature, but also brands such as Warby Parker, MAC and NARS Cosmetics are working with this tool to sell their products. 

Augmented Reality Added by Pinterest

Each month 320 million active members use Pinterest. January 28th, 2020 Pinterest introduced augmented reality with the creation of Try On. With an introduction of lipstick and skin tones that consumers can explore Pinterest hopes to grow into new segments of business. They hope to capitalize on the idea that creating an AR experience that celebrates the “authentic you” (Link to Pinterest page) is worth the more brand engagement and advance retail marketing. 

Pinterest adds a new augmented reality and shoppable application.

Captured by your iOS or Android device in real-time consumers can “try on” different products. Lipstick shades or eye glass frames are applied to a live photo of your face where you can virturally explore options. This technology has proven that it is here to stay as returns have decrased and sales have increased. Check out Pinterest to learn more.

https://newsroom.pinterest.com/en/post/new-ways-to-control-the-ideas-you-see-in-your-home-feed

Using Facebook Groups for Business in 2020

This year Facebook will air their first Superbowl commercial pushing involvement in Facebook Groups. Using Facebook groups for business purposes is a strong way to increase engagement with customers. Facebook’s focus on promoting groups is not a new trend. In 2018 Facebook adjusted algorithms to limit content from advertisers and increase interaction between friends and social connections. At the 2019 F8 Summit Facebook CEO Mark Zuckerberg said Facebook will work to make online communities as close as online friends.  

What does this mean for companies using Facebook groups for business purposes? Companies with a Facebook presence should make sure they are using Facebook pages and groups effectively in their online strategy. Here are tips on how to use Facebook groups for business as well as Facebook pages. 

Facebook Pages & Groups for Business
Businesses can benefit from using a combination of pages and groups on Facebook.

Facebook Pages

To use Facebook groups for business companies must start with learning about Facebook pages. According to Facebook, pages were created to be official profiles for business, public figures, and organizations. Facebook pages are public and function similarly to a personal Facebook profile for a business. Pages are great for businesses because they have paid advertising, analytics, and a place to interact with customers. Pages also allow administrators to control and curate content and post relevant information for users. Facebook has thousands of pages and reach large audiences and businesses can easily create pages to interact with customers.  Facebook pages are an official source for news and information about businesses that fans can easily access. A successful use for a company Facebook Page would be as a source for information and first hand content put out by the company on a regular basis including posts, pictures, company updates, and company news. A challenge for Facebook pages is encouraging customer interaction. Using pages is the first step to using Facebook groups for business. 

Facebook Groups

Facebook groups are a space where users can connect in a discussion-based format around common interests. Groups are different than pages because they are centered around group member dialogue. Facebook Groups can be public or private and are controlled by moderators. Peloton is a great example of a company using Facebook groups for business to encourage users to form a community around working out with their product. Companies who succeed at using groups within Facebook find the fine line between allowing free conversation and working hard behind the scenes to make sure dialogue is thriving. Too much input from a company from a group can drive people away but not enough company involvement can make the group less relevant and focused. One challenge for Facebook Groups from a marketing standpoint would be the need to moderate to maintain relevance while still allowing freedom of conversation.

Using Pages & Groups Together

Facbook pages have the options to include Facebook groups for business. Using a business Facebook page and attaching a Facebook group is the best way to use Facbook groups for business. This is a good strategy to keep the main point of information the Facebook page while deepening engagement with Facebook groups. Looking ahead to 2020 Facebook Groups are on track to make an impact on the digital marketing landscape. Using a blend of pages and groups in social strategies should be considered for businesses looking to increase their engagement on Facebook.