You just bought a camera and want to start a photography business. You’ve established your logo and website. You’ve built your portfolio by experimenting with family and friends. Now it’s time it increase your brand awareness. What better way to establish your presence than with Instagram. I will share with you tips on how to use Instagram more effectively for your photography business.
Quality and Consistency
It’s all about quality, but don’t forget to be consistent. Posting poor quality photos can be an eyesore to your followers. Be sure keep the photo’s width between 320 – 1080 pixels and height between 566 – 1350 pixels. Create visual harmony by being consistent with your post. Find a theme, choose a color scheme, pick a photo format and stick to it. Using apps like Preview app or Later app gives you the ability to see the layout of your photos before posting.
Engaging with your followers is a must. It helps create awareness and establish rapport with potential clients. After you post a photo and if a follower makes a comment, respond. This is your first hand experience with your followers. Use Instagram Story to showcase behind the scenes of a photoshoot or create How-To videos on IGTV to give your followers a glimpse of how your magic is create. This builds credibility.
Hashtags and Tags
Don’t forget your hashtag. Hashtag might look annoying if overused, but are effective when used properly. You can use up to 30 hashtags per post. I would caution you on using all 30. You don’t want to appear to be spam. Make sure you hashtags are relevant to your post. If you’re posting photos of a wedding, find relevant hashtags that are searchable to your target audience, i.e., #weddingplanner, #weddingdress, #dallasweddingphotographer. Tag local wedding planners, venues, wedding dress designers, and magazine. Hashtags and tags help drive engagement.
Your Bio is a Business Card
How effective is blank business card? Completely fill out your bio. Add your name, your website, use hashtags, and tell your audience about the services you provide. If the photos you post serve as your portfolio, your bio serves as your business card.