Hashtags have been around for a while now (and officially became a part of the Oxford Dictionary in 2010), but how can you leverage hashtags to grow your business in 2019? Here are 8 tips on what to do (and not to do)!
1. Do your research!
Ultimately, hashtags are a great way to see what people are talking about on social media. See what people are talking about!
2. Keep it short and sweet
Nothing is worse than when a hashtag is so long you aren’t even sure what it says anymore. Try to keep them under three words. Clear and concise is best when it comes to hashtags.
3. Use them as an extension of your brand’s voice
Hashtags are a great way to stay consistent with your brand’s voice. Think of them as an extension and a way to create content for your brand. (Hint: this is a way to once again leverage Hashtags to grow your business!)
4. Cater your Hashtags to each social media Platform
What works on Twitter, might not work on Instagram or YouTube. After all, Instagram and YouTube are more visual social media platforms. These hashtags will be more specific towards each post, whereas Twitter and Facebook are more generalized topics of conversation.
5. Don’t use more hashtags than words in the caption
Having too many hashtags is distracting to your followers and make take away from your main goal of the post. It can also take away from your brand’s voice.
6. What is currently trending?
Are the trending hashtags applicable to your brand? Will the trending hashtags help you use the conversation to grow your business?
7. Create your own hashtag for specific campaigns
Need to get the word out about a new product or special offer you are running? No better way to create a conversation surrounding your new product than to create your own hashtag!
8. Finally, measure your hashtags effectiveness!
Keep metrics on hashtags. It is important to know what is working and what is not. KPI’s are essential to a successful social media strategy.
Finally, I’ll leave you with Justin Timberlake and Jimmy Fallon… Who remembers when they #hashtagged their entire #inperson #conversation? #seewhatididthere