Engagement. When it comes to social media, everyone wants it, but not everyone has it. The question remains, how do we get our customers to engage? Below are three easy social media tactics for you to implement and engage your audience in 2019.
Before we get started, you must know your audience and which platform best suits their needs. Have amazing images that need to be seen? Look no further than Instagram. Interested in increasing your brand awareness and traffic to your website? Facebook, Twitter, and Pinterest can all help with that. When posting, don’t forget about # (hashtags)! They are a great way for your audience to find you.
Now that we know a little bit more about each platform, let’s chat about three easy ways to engage your audience in 2019
First, ASK! How will your audience know what you want them to do unless you ask them? Make sure your intentions are clear. The more the audience knows, the more likely they are to engage with you and your brand. This post from Hubspot gives a few different ideas on asking specifics from your audience.
Consistency is Key!
Next, stay consistent. As with most things, consistency is key! Getting in front of your audience often and using a consistent voice will help your audience gain trust and confidence in your brand. According to this blog from Sprout Social, “43% of social media users only interact with brands to get a direct response to a question or issue.” If your brand does not remain consistent with its voice, your customers may feel your brand is in-authentic. Always be timely with replies to your customers.
Last but not least… If you want your audience to engage with your brand in 2019, be useful to your audience. At its heart, Social Media is a place to connect. Listen if there are problems. Provide information to your audience that will help them out. Keep in mind that not every post needs to be about a promo or a sale.
There you have it. Three easy Social Media Tactics you can implement right now in order to help engage your audience in 2019. Let me know what you think in the comments below!