Marketing your dealership is a multi-directional task. Traditional forms of advertising such as TV and radio are still highly effective. However, if you’re not taking advantage of social media, your dealership is missing opportunities to connect and engage with potential customers in new and effective ways. Effective use of social media for your dealership will elevate your sales!
Choosing The Right Social Media Platform
There are numerous options available to get started in your digital advertising journey. The first thing you must do is determine where your customers are hanging out. Do they use Facebook, Twitter, or Youtube? What is your competition doing? Which platform will give you the best way to communicate your product in meaningful ways? The best thing to do if you do not know is just get started and learn by doing. There is no right or wrong way to use social media. However, some ways will be more effective than others. So get out there and start creating content and see what happens.
Be Creative and Different!
One thing that is unique about social media is that it allows you to do things that are not possible in more traditional forms of advertising. Create videos highlighting interesting customers. Create a story about a veteran you served. Tell their story and how your dealership helped them get the vehicle they needed. Make it heartfelt and honest. Good stories will create followers that will have a strong affection for your business. You can build your community quickly by offering excellent customer service in your store. Make your customers part of your social media story. There will be a connection that will create brand loyalty moving forward. Finally, don’t re-create the wheel. Build on what others have done successfully and make it your own.
The Bottom Line
Moving your advertising forward means taking risks. That doesn’t mean you must make a huge financial risk, but it will take time and diligence. Stick with it, and you will discover new opportunities to create long-lasting customers.