Good vs Bad Headlines.. Clickbait?

Is all clickbait bad clickbait?

We have all clicked on a link because we found the headline interesting. Did it necessarily fulfill our needs? Most likely not, but we still clicked. In this post, we will discuss why good headlines vs bad headlines might mean clickbait.

The Good

Clickbait headlines might not always get the best rap, but let’s face it. Clickbait = traffic! Clickbait means attention. If you want the public to notice what you are doing, it may mean using some clickbait headlines to your advantage. Neil Patel writes a great article here on why most clickbait headlines work. 

Not everything on the internet should be taken so seriously. Why not add some useful clickbait onto your headlines!

The Bad

Using clickbait is not always peaches and cream. A bad headline can often lead to bounce rates. Search engines such as Google take bounce rates into account when ranking your page. 

Meaning if you have a bad clickbait link and users bounce off your page, Google is likely to rank you lower than your competitors when it comes to SEO.

Think about past times you’ve clicked on a link because the headline was enticing but actually had nothing to do with what you were looking for. This is what we want to avoid at all costs.

To click or not to click?

Might as well use it to your advantage

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