Giveaways and contests are fun ways you can reward your followers and boost social media engagement. They are also a great way to promote your product.
It can be hard to get your followers to comment, like or share your posts. Giving away a great prize from time to time could help keep your readers motivated. Your followers will be grateful and happy to engage with your brand.
To do a giveaway you could either use your company’s social media channels or partner with influencers to host or promote it.
For a successful promotion, make sure the prize is valuable to the audience you want to attract. Keep it easy to participate by asking them to comment, react, or like your post.
If you decide to partner with an influencer, look for one with an audience that could be interested in your product.
For example, if your company is trying to promote baby stuff, partner with a mom blogger to host the giveaway and you will get moms talking about your products.
Here are some tips to partner with influencers to host social media giveaways.
However, if you’re planning a giveaway, keep in mind that you or the influencer will have to follow state and federal regulations.
The FTC shares in its Advertising FAQ’s: A Guide for Small Business “Sweepstakes-type promotions that require a purchase by participants are illegal in the United States”. This is just one of the many rules that exist.
Check the DMA ethical guidelines that apply to sweepstakes offers.
Be sure to specify the responsibilities of the influencer and your company. Promoting a giveaway is time-consuming.
Do not forget to compensate the blogger or influencers for their services.
Has your brand hosted a giveaway to boost social media engagement? How did it go?