Difference between a Blogger, Vlogger and Influencer

Do you know the difference between a blogger, vlogger and influencer? Below is a better understanding of each of them that will help you with future marketing decisions for your product.

Who are the Bloggers?

blogger definition

They are people who manage and create a blog. Blogs are websites originally structured as personal diaries based on links, news and opinions. These are updated regularly and are usually written in an informal and subjective style.

Bloggers write and create relevant content for their audience. They use a number of multimedia resources such as pictures, podcasts, etc.

Let’s switch up the B for the V: Hello Vlogger!


The difference between the blogger and the vlogger is that the vlogger creates content through videos in a chronological sequence. Unlike the bloggers, the vloggers do not write, with the exception of the video title and description. The vloggers change structured paragraph for a clip in which most of the time, hold a long conversation with the camera.

Some vloggers act upon, others relate more to the audience with a great potential to communicate and develop specific issues or products. Also, there are vloggers who publish their day to day activities and transform a vlog into a reality show. YouTube is the star platform for the vloggers.

What about the influencers?


Bloggers and vloggers can be influencers. it depends on their followers, engagement in social networks, expertise and power of persuasion. Some believe they are the new opinion leaders on the digital platforms and the massive channel for Word of Mouth.

There are two types of influencers: the celebrity and the social influencers. Celebrity influencers have the power to increase brand awareness with one post. However, they can be quite expensive, up to $1 million per post.

The social influencers on the other hand, are ordinary people who have great impact on their social networks. They can relate to people from all over the world through relevant content. They give credibility and confidence about the products they promote.

For any digital marketing campaign, it is important to know the difference between these three. Danielle Wiley, CEO of Sway Group, explains you need to first analyze your product, target and goals. Then, choose the best platform for your next marketing campaign.

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