If you’re like pretty much everyone on the planet, keeping up with the latest social media trends can be a daunting task. As soon as you’ve learned a new feature or believe you’ve figured out the ever-elusive algorithm, new features are released and past tricks are obsolete. So how is a digital marketer to stay on top of the latest and greatest? Here are 3 ways to keep up with social media trends.
Blogs are great way to read about the latest changes to your favorite app or platform. Speaking of platforms, their respective blogs are an easy way to find out breaking news, product updates, and ways to use better use them. My favorite go-to’s are Hootsuite, Sprout Social, and Later. These platforms are used to schedule posts across many social platforms so keeping up with social media trends is imperative to their success.
Social Media Marketing Facebook Groups
One of my favorite reasons to even still be on Facebook (sorry Grandpa!) is Facebook Groups. When you find the right one, the amount of valuable information you can extract from even comments alone is worth dealing with the latest Zuckerberg #fail. My favorite group is the Instagram Marketing Community by Later. With over 10k members, I’ve learned a lot of tips and tricks from other people’s questions while receiving helpful answers to my own. The admins of this particular group are great about posting the latest algorithm changes along with much needed advice.
Finally, LinkedIn Groups is a more professional route to ask questions and seek answers in your relevant space. For example, I am a member of Social Media Marketing and Social Media Today. Being a member means that when someone posts a question or topic, the group gets an email that you can then answer or comment on publicly. This is a great way for others to see you as a thought leader in your industry which may even lead to earning business in the future.
Staying on top of social media trends can feel overwhelming but utilizing blogs, Facebook Groups and LinkedIn Groups will keep you afloat the turbulent social media waters. Do you have other groups, blogs or outlets that help keep you relevant? Please share!