In 2018 personal brands are for everyone. Building a personal brand opens the door to unlimited opportunities. A well developed personal brand will take you much further than Instagram likes and followers. Below are steps to establish your brand.
Establish Your Platforms
Begin cultivating your personal brand by establishing your social platforms. Set up your platforms with the same username name if possible. You want your channels and brand to stand out and be easily identifiable. Spend time choosing a profile image that represents your best self. Keep your voice and ethical standard at front of mind when completing your personal bio.
Find Your Niche
According to Entrepreneur one of the most valuable facets of a personal brand is discovering your niche. Focusing on a specific, narrow niche helps you stand out from the rest. Identify your unique strengths and perfect them. If you are a skilled chef, curate content that best represents your dishes you are known for. If you are passionate about living a healthy lifestyle, share content that demonstrates your knowledge of workouts and healthy recipes. Commit to a niche that you can master.
Own Your Space
Select your niche then own your space. Become the expert in your arena by building your reputation. Next give your audience an abundance of information. Overtime they will frequent your blog or channel, seek your content and you will convert users to loyal followers.
Invest In Yourself
Time spent investing in yourself is worthwhile investment. Invest in yourself by constantly learning and getting involved. Read, listen to podcasts and follow industry leaders within your niche. If there is a community of individuals with similar interests, attend events and network with anyone and everyone. Share content from events on your channels frequently. This will assist in boosting your online image and presence.
Personal Brands Are For Everyone
Overtime you will begin to reap the benefits of your work and effort. Building a personal brand takes time and does not happen over night. Stay consistent with your efforts, engage with your audience, and be yourself!