Having a difficult time getting the attention of consumers? Captivate your audience by providing them with engaging content. In a world of instant gratification, you have to provide content that will capture someone’s attention within seconds. Take a look at what you’ve been posting. What has been working? What hasn’t? Sit back, do some research and then captive your audience with these three steps.
1. Captive Your Audience with Education
Take a look at some social posts or blogs and see what interests your
audience. Is there something you know that maybe your audience doesn’t? If so, share it with them! Chances are they will be intrigued to learn something new. It doesn’t have to be anything complicated. Forbes states that “education” through content marketing can take many forms: practical (how-tos and tutorials), theoretical (deep dives into specific subjects) or brand-specific (product information and features). Decide what you can present in a clear and concise manner. Focus on providing useful information that your audience can apply in their day-to-day life.
2. Be Yourself
You must be authentic to captivate your audience. Consumers are savvy and can tell when someone is not being transparent. Don’t be afraid to get vulnerable and share personal experiences. If there’s a new product or service you’ve recently tried, share your experience with it. Tell your audience the negatives and positives of it. You could even do a review, “I used this product/service for seven days and this is what happened.” Not only are you showing your audience that you’re relatable, but you’re also providing them content that they can engage with.
3. Have Fun with Your Audience
Single Grain shares that almost 59% of American consumers engage with brands on social media – sometimes up to three times a day. And nearly two-thirds of consumers who are satisfied with brand interactions over social media are likely to recommend that brand to others. You don’t have to be serious to captivate your audience. Have fun with them by providing some entertaining content! Create polls, share funny comics or memes, or even conduct contests. You can also ask your audience what they want to see or know. People are not shy and won’t be afraid to share with you what they are looking for. From there you could host a live Q&A, do some live tweeting, and much more. If it encourages interaction, DO IT!