Monthly Archives: June 2018

Humanize Your Brand

There are many strategies on how to humanize your brand and leverage the power of Instagram as a B2B business. Instagram isn’t a space solely for millennials, bloggers, and consumer brands. Today, Instagram is also a medium for B2B organizations. Many companies wonder how they fit the platform and how they can differentiate providing valuable content to their audience. It is important to understand that a piece of content that performs well on another platform will not perform the same on Instagram.

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Improve Increasing “Stickiness” For An Online Business

“Stickiness” is an informal measure of how well a brand resonates with consumers, including both quantifiable and quantitative attributes. The best way to improve it is by creating a website that emphasizes the company’s unique nature.

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Class #7, 6/25/18

Our last class, Happy Trails.

Monday we hear reports from the groups on the Content Marketing exercise, talk about Quick Digital Planning and you write a live blog in class.

7.0-CAPE Quick Planning

7.1-CAPE-Live Blogging


Parks and Recreation Departments Become Social

Finding a staff dedicated to marketing parks and recreation departments is as common as finding a miniature horse with a college degree. Parks and Recreation features the quirky and passionate Leslie Knope. Parks and recreation professionals carry the passion of Leslie Knope while serving local communities on a daily basis. Digital marketing is here to stay, and local governments are learning to embrace social media.

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Social Media Events in Dallas

Dallas skyline reflecting in water

Katy Trail Ice House, Happiest Hour, Uptown, Deep Ellum. These are the places we know and love to unwind at in Dallas. But does there exist such a place where a digital marketer can unwind AND become a student of their craft? Here are 3 fun social media events in Dallas worth attending.

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social media strategy world cup ready

How to make your social media strategy World Cup ready

Do you know what’s trending online right now? Real-time monitoring may be crucial to your business. If you know what people are talking about, you can make informed decisions about your digital marketing strategy. Trending topics are powerful because they show what interests are popular and what people are paying attention to at that very moment. Connecting your strategy with trends is the most effective way to capture the attention of a broader audience. This means that during the World Cup, you need to be talking about the World Cup. Here’s how to make your social media strategy World Cup ready.

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How will “AI First” Impact Your SEO?

In 2017, Google’s CEO, Sundar Pichai, announced that the company will focus on becoming an, “AI first” company. This year, he unveiled Google Duplex, a new technology for conducting natural conversations to carry out “real world” tasks over the phone. But more important for digital marketers, how will all of this impact SEO? Continue reading

ESL Gold: A Goldmine for Language Learning and Teaching

The task of learning English can be scary, as can the task of teaching English! ESL Gold offers  many resources for teachers and students, all sorted by skill and level. Content for student and teachers includes videos, daily lessons, speaking, grammar, and vocabulary exercises. Language learning and teaching has never been easier – and FREE!

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Personal Brands Are For Everyone

In 2018 personal brands are for everyone. Building a personal brand opens the door to unlimited opportunities. A well developed personal brand will take you much further than Instagram likes and followers. Below are steps to establish your brand.

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Influencers: Increasing your Brand’s Awareness

influencers marketing
Influencers are quickly changing the way brands are getting awareness out for their product or service. ‘Tribes’ are everything and influencers create that connection with their followers. The moment something hints of an advertisement, people become skeptical. Influencers become a trusted source with their honest opinions of your brand. Here are a few ways using influencers can increase your brand’s awareness.  Continue reading

Get More Comments on your Social Media!

Want to get more comments on your social media? Lucky for you, engagement is a strong force in the world of social media and there are plenty of ways to get more comments on your social platforms. For the sake of time, we will assume that you’re already putting engaging content out there. Now we just need to figure out how to get more comments. This blog will go over four clever ways to get more comments on your social posts. Continue reading

Are You Actually Measuring Your Company’s Digital Strength ?

"Digital Strength may be the most important determinant of business health and future growth not being measured, many managers are missing the digital signals that could help them better compete"

“Digital Strength may be the most important determinant of business health and future growth, not being measured, many managers are missing the digital signals that could help them better compete.”

Digital transformation isn’t simply about enhancing traditional approaches to whatever your organization does, but about using digital technology to find new, innovative and creative ways of approaching, accomplishing, and accelerating your organization’s activities, Today, almost every business is focusing on how to drive profitability through digital. Many business leaders are finding that traditional metrics underestimate the impact of digital, leaving their organization vulnerable to competitors.

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What’s Your Story?

Whats your story? The world connects to something or the other there is a situation. There is an experience and then there is a necessity. That’s when the products and service are created. Every product or a service has a compelling story behind it.  When we watch an advertisement on the TV you are most likely to find a story with the product. Maybe a medicine, a car, or even a tissue roll.

All the salespeople are Product or Service Evangelists. They will always have a story to say. A Narrative to be more precise. Where they can position their product, to increase the impact and necessity of the same. We are all humans and there is always something we connect to. Even if we switch the roles, we should always think and ask what’s your story. Continue reading

Keep Learning

Learn the rules like a pro, so you can break them like an artist. -Pablo Picasso

Yesterday’s great is today’s mediocre

Did you graduate from school? Congratulations, now keep learning…

“If you view graduation as a commencement, a beginning, it can be a foundation for future value creation and service. That is the exact opposite perspective from those who mistakenly imagine that their credentials constitute entitlement…” -James Strock, Serve To Lead

It is no accident that leaders in various fields are voracious learners whose imaginations are defiantly unbounded by the often artificial strictures and structures of formal education or academic disciplines.

Want to know one habit ultra-successful people have in common? Continue reading

Ready to upgrade your map app? Check out this Emoji-based app 🗺👌

Do you remember the days when you used an actual map to get around?  Yes, a paper map – the one you purchased from a local gas station and stored in your glovebox.  If you’re a millennial, then probably not.  Nowadays we all have our favorite go-to map app but sometimes typing an address can be a lot of work.  Now there’s a new iOS map app that’s accelerating the way you use maps on your phone in a visually compelling way.  Emoji-based map app WYD, short for “what you doing”, uses emojis rather than a text keyboard to search for nearby places to explore and share with friends. Continue reading

FluentU: Entertaining Language Learning App

Drops, Duolingo, FluentU, the list goes on of options for language learning apps. This week’s review covers FluentU, a fun entertainment-based video language learning app that will keep beginners enjoying learning a new language. Compelling content like movie trailers, music videos, inspiring talks, and more is there to engage new users of FluentU.

FluentU describes their technology as “real world video content that’s entertaining, timely, and ideal for language learners.” This fantastic video language learning app and website certainly lives up to this claim.

Prices start at just $10/month for a basic membership

The video language learning app is available for download for iPhones (Android app coming soon). A subscription requires signup with an individual 15-day free trial. Users are then charged $10/month for a basic membership and $20/month for an upgraded version. Bonus: users can cancel at anytime. The plus version claims it is the most popular. Unlimited word lookup, quizzes, and even the ability to make your own flashcards are features available in the upgraded subscription.

Users of this video language learning app may select their choice of movie trailers in which key words and phrases occur. Then, while the movie is playing, captions appear below. Users may then pause the trailer and receive a spoken definition of an unknown phrase or word simply by tapping on the word.

A highly engaging language learning app, the content really does draw you in. Rather than memorization of phrases or words, users are able to connect with tangible, interesting content. The content, too, is all selected by choice – all the while teaching structure of language and basic grammar. For example, The Handmaid’s Tale, Season 2, is available to watch as a video or take a quiz. Crazy Rich Asians is also an option, a movie set to be in theaters later this summer!

Give FluentU a try for a fresh, entertaining approach to learning a new language!

What’s your hashtag strategy for Instagram? #whyitsimportant

Have your Instagram posts plateaued?  Did you know that Instagram posts with at least one hashtag average 12.6% more engagement than posts without a hashtag?  The quality of a hashtag is extremely important but yet so often overlooked.  Yes, hashtags are #everywhere.  And in most cases, they are thrown into the content and not utilizing their true potential.  Once known as a simple pound sign, the hashtag is a powerful tool that goes beyond aesthetics.  Continue reading

How to Prepare Your Business for Virtual Assistants

Rosie the Robot
‘Okay Google, where did I park my car?’, ‘Where should I go on vacation in July?’, ‘Will you turn off the TV?’ Your virtual assistant can assist you with all of these questions. These ‘virtual assistants’ and the Artificial Intelligence that powers them still have plenty of limitations, but they are improving daily. Most importantly, these devices represent the fastest growing consumer technology segment in America with over 50 million ‘smart speakers’ expected to sell in 2018. That’s over double the amount that was in the market at the end of 2017. Hence, it’s time to consider how to prepare your business for virtual assistants. Continue reading

How does your social media like history affect your life

When the Internet Attacks: How does your social media like history define you?

That pesky “like” button. It’s been messing with us since Facebook introduced it to our feeds in February 2009. Some of us use the feature more frequently than others, but it only takes a split second to express your opinion to family, friends, and the general public. Do you remember the thousands of photos, videos, posts, status updates, tweets, and articles that you liked? The internet remembers. Can any of those likes be misinterpreted? Will your social media like history ever affect your life offline?

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Fetching Trends: Digital Marketing has Gone to the Dogs!

Remember that white dog with pointed ears and red rings around its eyes? If aisles of bright colors and red shopping baskets come into mind, there’s a good chance you’re thinking about Target. As evidenced by Spot the Target mascot, dogs are not new to marketing. Digital marketing has gone to the dogs as the presence of millennials and their furry family members rapidly increases. Social media is frequently dominated by breaking news stories and politics, but a furry pet popping up on newsfeeds is often a welcomed break from negativity. As a result, dogs of Instagram are major celebrities and brands are often fetching partnerships with pets. Dogs are becoming marketers’ best friends in the digital world and there’s a good chance this trend will continue to increase.

Doggone Millennials

Like it or not, millennials are “adulting” and have emerged as a significant portion of consumership. According to Media Post, three-fourths of Americans in their 30s own a dog, and 82% of millennials are more likely to feel that getting a pet is part of preparing to have a family. Consequently, dogs continue to emerge as a dominant part of the life experience. Stores, hotels, and restaurants with patios have recognized the importance of pups and dog-friendly places continue to sprout up. For many “pawrents,” the decision in making plans is often determined by the allowance of their “furkids” at places of business. As millennials continue to embrace pawrenthood, marketing toward dog lovers seems all but necessary.

Dogs of Instagram

We’ve already established the importance of using Instagram as a marketing tool. Stop what you’re doing and open up Instagram. Seriously, do it. Using the search feature, type #dogsofinstagram. You’re likely to find pictures of dogs with a variety of products, modeling clothes, or posing with celebrities. A whole subculture of dogs on Instagram exists and marketers are recognizing these pups as influencers. Take @mensweardog and his 355k followers, for example:

Menswear Dog makes $15,000 a month by posing in outfits made for human men. Instagram’s top dog influencers often have hundreds of thousands of followers, if not millions. As stories are told on Instagram from a dog’s perspective, friendships are forged among dog owners around the world. Humans behind the dog accounts trade ideas, host meet ups, and make similar purchases. Brands possessing the ability to connect with top dogs to market goods will inevitably reach higher visibility and communicate a level of relevance. Additionally, brands build loyalty by directly communicating with followers and partners.

Beyond Pet Brands

Brands embracing the dog hype for marketing do not need to be pet brands and sell only dog products. Subaru recognized the value of placing dogs in advertisements and created a slogan, “Dog Tested. Dog Approved.” Commercials show dogs driving vehicles and acting humanlike, which provides a lighthearted moment for the audience. Of course dogs cannot drive or communicate as humans, but for a brief moment humans are sucked into this imaginary world. Although dogs are not literally approving Subaru vehicles, the slogan may stick and dog owning millennials might just remember the joy brought by these commercials the next time they are car shopping.

Makeup lines and beauty products have also found a way to embrace the use of dogs in digital marketing. Popular makeup brand Urban Decay ran a recent social media campaign featuring dogs to highlight its commitment to cruelty-free makeup. Furthermore, brands like The Body Shop ran a similar campaign highlighting a commitment to never test products on animals. Overall, linking dogs to brands is a quick way to stand out in digital marketing strategy.

Will the dog craze last forever? Only time will tell, however, all signs point to dogs maintaining the highest levels of popularity we’ve seen in marketing. From marketing human clothes to posing with human food, dogs continue to dominate then marketing field. As more millennials embrace dogs as an immediate family member and dominate consumerism, smart brands will embrace the trend.

3 Ways to Keep Up with Social Media Trends

Woman fearful of overwhelming social media icons

If you’re like pretty much everyone on the planet, keeping up with the latest social media trends can be a daunting task. As soon as you’ve learned a new feature or believe you’ve figured out the ever-elusive algorithm, new features are released and past tricks are obsolete. So how is a digital marketer to stay on top of the latest and greatest? Here are 3 ways to keep up with social media trends.

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Digital Age – Stay Connected


We live in a digital age, and it is great. The potential for connecting that it offers us is unlike anything in history, but it also comes at a price. In the next few years, we’re likely to see most of humanity connected to one another in some form of a mobile device. We may one day reach a point where true conversations can happen between man and machine, but for now, it is still up to the people, the marketers and brand ambassadors of the world, to drive this human connection.
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Class #5, 6/11/18

Here are the lecture decks for Class #5.




Customer Success

Be there! Be attentive!Customer Success is the goal of the business in the current generation. Earlier in the years, it was Customer Service which mattered the most to the companies. Post selling a product/service, providing them with service was vital. In the current market trend, with such fierce competition. It’s not just Service but being responsible for Customer Success is very important.

Any business, whether a product or a service has to go above and beyond to ensure the customer relationship is being helpful to their customer success. The three vital aspects of the Customer Success journey are, Setting the right expectations, Being responsive and Post-sale follow-up. Continue reading



Haters are the early warning detection system for your business.

Discerning brands strategically use social media as an extension of customer service, with skillfully prepared teams in place for unexpected online situations. Nobody likes loud, verbal haters. While it might be easier to not deal with online negativity, these situations need to be addressed in a timely manner.

While It is certainly easier to avoid them at all costs, the dark cloud haters cast might actually offer a silver lining. Continue reading

Captivate Your Audience

Having a difficult time getting the attention of consumers? Captivate your audience by providing them with engaging content. In a world of instant gratification, you have to provide content that will capture someone’s attention within seconds. Take a look at what you’ve been posting. What has been working? What hasn’t? Sit back, do some research and then captive your audience with these three steps. Continue reading

Instagram Updates your Business Should be Using

instagramThis year’s Instagram updates every business should be using! According to Instagram has jumped from the number four spot to the number two spot (up 54% from 2017) for business marketing. Why? Because of the awesome updates the platform continues to roll out. Some of the great new features include updates to: Call to Action, Direct Messaging, Story Highlights and a Mute feature. Continue reading

Duolingo: Free Language Learning App that Delivers

In the world of language learning apps and technology, there are many options from which to choose. Duolingo is a great language learning app that does a nice job teaching beginners learning a new language for the first time.


Accessible via desktop, smart phone, or tablet

Upon registering for the free service, which includes a robust website plus iPhone and Android apps, users enter a home language for the interface. Language enthusiasts may then enjoy this well designed platform with their choice of topics on which to focus. Greetings, travel, food, family, and jobs are just a few of the examples. Continue reading

How to Attract Instagram Followers

Instagram Followers are People Too

The internet is a big, scary world full of bots and anonymity. Anyone can create anything! Which is both wondrous and bloodcurdlingly terrifying. Trying to attract instagram followers can feel like screaming into a big empty cave or jumping out of a crowd. Who are these followers? Where do they come from? How can you get their attention? Pro tip: Don’t just throw large objects at the backs of their heads.

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What US Marketers Need to Know About the General Data Protection Regulation

Privacy PolicyGDPR was officially implemented on May 25th, 2018. With the deadline past, here’s what US marketers need to know about the 88-page General Data Protection Regulation (GDPR). Continue reading