Social Media Monitoring Assignment and Example

Here are the instructions for you Weekly Social Media Monitoring Reports. Please follow the instructions completely.

Your report is due Sunday night by 11:59p.

It should be no more than 1 1/2 US Letter size pages.

Save as a PDF and email to srlee@smu.edu.

In your report, include:

1.  (top of the page in ital) What you would whisper to your CEO/CMO about what we learned this week. Keep it very short and high level.

2. Bullet points of what happened, stats, numbers, sentiment, observations, etc.

3. The issues and items we will be watching closely.

Here is an example to follow. Ignore the competition noted at the bottom of the page for now.

Chipotle Sentiment Monitoring Report

Have fun.
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