Snapchat’s new interface has gone live to users over the last several weeks and people are quite vocal and unhappy on social media about the app’s redesign. However, that isn’t stopping the company from standing by major changes. Snap CEO Evan Spiegel perhaps predicted a potential uproar from users, and stated in a 2017 earnings call “We’re willing to take that risk for what we believe are substantial long term benefits to our business”. Ironically, part of the reason for Snapchat’s new interface was to address concerns of the app lacking a user-friendly structure. So then why are people saying Snapchat’s new interface is a downgrade from previous versions? It’s different- the redesign is easily the biggest change to the app since it launched back in 2011.
Snapchat’s new interface separates personal and media networks
Long gone are the days of seeing public figures and companies on Snapchat mixed in with your average users. Now there are two separate pages for viewing Snapchat friends. The first is filled with your personal network. This is family, friends, and people you can directly snap with back and forth. The other is filled with public media. This is celebrities, influencers, and content creators under a page labeled Discover. It seems Snap’s goal here is to make media to stand out as media, and real relationships stand out as real relationships. The app is now labeling marketing and news for what it is and keeping users real community unattached.
Snapchat’s new interface combines direct snaps and snap stories
Previous to the update, there were two separate pages for receiving direct snapchats and viewing friends snapchat stories. Now, the update mixes all snaps and stories in one page in the order friends post. Some could say without close attention this makes it more confusing to distinguish if a friend is sending a snapchat directly to you or posting for their whole friends list. However, users should note that this updated feature keeps the most engaged friends at the top of your feed. You will be able to see the content you want to see more easily as opposed to content from friends that are rarely active
The future of Snapchat’s new interface
While Snapchat’s new interface is a point of controversy now, like any launch time is needed for final opinions to be made. Will Snapchat survive its changes? Only time will tell.