What is Augmented Reality and How is it Used?

What is Augmented Reality?

Why should marketers care about Augmented Reality? In fact, what is Augmented Reality!? Augmented Reality is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. You will be seeing a lot more of it in 2018.

Most people had their first interaction in Augmented Reality with Pokemon Go, or adding dog ears to their Instagram and Snapchat filters. So, what is augmented reality? Is it a gimmick? Maybe, until now.  Entrepreneur.com lists Augmented Reality as it’s first social media trend in 2018.

Last year, Apple introduced their iOS11, and with it, their ARKit app for developing Augmented Reality. Users will now have more accessibility to create Augmented Reality apps, making Augmented Reality much more powerful and prevalent on mobile devices.

Product Marketing

L’oreal’s MakeupGenius: Potential customers can use their smartphone’s camera to apply L’Oreal products in real time to their image. This app allows you to start off with different “looks” and a toggle bar to adjust the intensity. Once you’re happy with your make up, the products you used are ready to purchase in your shopping cart. Finally, don’t forget to share your photo on any channel with your new look.

What is Augmented Reality? Different variations of make up on a model.

19 Crimes: Customers can turn wine labels into videos, right in front of them. There are 19 different images available, and each one has a unique story.

What is Augmented Reality? Example if augmented reality used on a wine bottle.

Tools for Everyday Life

Google Translate: Google’s translation tool that has an Augmented Reality feature. Point your camera at the word or words you’d like translated, and a realtime translation appears over the image.

What is Augmented Reality? Image showing smartphone translating a Russian sign using Augment Reality

MeasureKit: A powerful interactive meauring tool that allows for realtime measurements of a space, objects, distance or height.

What is Augmented Reality? Examples of how the app measures against a ruler and a 3D object.

In conclusion, with this powerful technology available to more developers and creatives, marketers should be well aware of the uses of Augmented Reality in 2018.


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