Monthly Archives: February 2018


New Snapchat Update Creates Overnight Uproar

snapchat_update_uproarA new snapchat update has created a social media frenzy. Users and high profile celebrities alike are vocalizing their frustration and disappointment with the major interface change. Snapchat has responded to backlash with a statement, saying, “Updates as big as this one can take a little getting used to, but we hope the community will enjoy it once they settle in.”

From the sound of it, it will take users quite a while to ‘settle in’ with these changes. The intention of the redesign is to make the app easier to navigate. However, users say stories are harder to view and content feels cluttered.

Chrissy Teigen claims new Snapchat update makes her feel less connected to fans

Chrissy Teigen is a social media powerhouse with a strong connection to her fan base. Teigen’s content used to be the first thing fans would see when opening the app. With the new Snapchat update, they now have to search for her content. One fan even tweeted that they felt like they had “lost a friend.” Teigen responded by saying she is “sad that it doesn’t feel like that anymore.”

Hasn’t Snapchat always been confusing?

No matter the version you’re using, Snapchat has always been confusing. Snapchat CEO Evan Spiegel even confirmed this in a statement, saying, “One thing we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback.”

It is no secret there is an age divide, with older users gravitating toward Facebook while Snapchat now reaches “more than 70 percent of people between the ages of 13 and 34 in the United States.” Is it possible that Snapchat is confusing because that is part of the charm? Leave a comment if you agree, or leave a comment if you think that “confusing” is not a strategy!

The Future of Tech Giants in the Wake of Fake News

future of tech giantsFake news was made famous during and in the aftermath of the 2016 presidential election, calling in to question the future of tech giants such as Facebook and Twitter. Representatives from Facebook, Twitter and Google testified to Congress how many people they unintentionally exposed to fake content companies associated with the Russian government sponsored. Advertisers also discovered their ads were playing alongside terrorist propaganda and content largely viewed by pedophiles. The freedom of information flow that allowed these tech giants to prosper is now throwing into question the companies’ future.

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B2B marketing for the beauty industry

B2B marketing for the beauty industryWhen it comes to marketing, the beauty industry is of two minds. Consumer-facing marketing efforts appeal to the buying power of the consumer’s emotions. It’s aspirations and aesthetics that drive purchases. However, business-to-business marketing practices within the beauty industry are not so sexy. These tactics are often based on cold logic. So what is the best strategy for B2B marketing for the beauty industry? The answer lies in the heart of its emotional B2C side. Continue reading

Digital Age and Millennials: Connectivity Is Only the Beginning

Connectivity is only the beginning for Millennials and the Digital Age

Millennials witness the start of the Digital Age and connectivity is only the beginning.  What have they accomplished so far with Social Media, and what will they come up with next?

Ipad social media connectivity

Photo by NordWood Themes @nordwood

Each generation has unique and defining characteristics. Although every generation is online, Millennials are natives to social media and definitely know their way around. They witnessed the Digital Age, going from internet access only on the computer, to 100% connectivity to the outside world, 24/7, in the palm of their hands. During adolescent age, Millennials became quickly immersed in technology which has its advantages, but like anything, has its drawbacks. Continue reading

What is Augmented Reality and How is it Used?

What is Augmented Reality?

Why should marketers care about Augmented Reality? In fact, what is Augmented Reality!? Augmented Reality is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. You will be seeing a lot more of it in 2018. Continue reading

Will You Survive the Facebook Algorithm Update?

As a marketer, you need to be aware of the Facebook algorithm update changes. For example, you will start to see a difference in news feeds and engagement with the audience. Business pages are not getting through like the use to. Therefore, the days of promotions and news blog posts could be over. GASP! Let’s learn what you can do with your team and how to impact your business.

Changes in the Facebook Algorithm Update

Here is what we know:

– Facebook arranges friends and family post first over businesses.

– You will survive if you post engaging content.

– You will not see a change in paid advertising.

Mark Zuckerberg’s plan is to increase meaningful interactions, as opposed to the endless scrolling. Facebook saw the need for such changes but only after the influx of fake news outlets and Russia’s expanding interests with politics. The Facebook algorithm update is what the company is the focus and is actually designed for – social networking. At the same time, throwing in a Senate hearing could have been the ingredient required for the necessary change. Continue reading

How to Write Content for Social Media

Write Content for Social Media

Photo by Brooke Lark

Social media helps brands connect with their target audience. However, many brands are faced with a content challenge. How can brands write content for social media in an effective manner? The answer lies in developing distinct audience personas and a social media brand voice. This will serve as the foundation for your efforts. Social media is one of the most cost-effective ways to speak to any audience. It behooves brands to create meaningful, memorable digital content.

“This content should be so valuable that it compels the reader to share it with others across social media channels.” – Shanda Henley, SEO Copywriter / Digital Marketer / Indie Author Continue reading

Amazon as a Digital Advertising Platform

Digital Advertising on Amazon Has Potential to Jeopardize Google and Facebook

Digital Advertising on Amazon is on the rise. One would not typically consider Amazon a digital advertising company. However, the online retail giant is the fifth largest generator of digital revenues in the US. With major growth potential, competitors are wise to beware. .

Analysts estimate Amazon’s ad revenues will total $1.65 billion this year. This figure is far below that of Google or Facebook, but above brands such as Twitter and Snapchat. Continue reading

Virtual Reality as a Marketing Tool

Woman experiencing virtual reality as a marketing tool

Marketers are beginning to use virtual reality as a marketing tool, and its popularity is growing. The total number of active virtual reality users is forecast to reach 171 million by 2018; in 2016 the overall number was estimated at 10.8 million. By 2021, Greenlight Insights predicts that global VR revenues will total close to $75 billion. With the increase in revenue and popularity, what better time than now for marketers to jump on the bandwagon.

Michelle Greenwald (2016) says virtual reality is another tool marketers can use and there are different ways it can be deployed. This includes in-store, in the home, in reading material, in social media, in B2B demos, and sales calls”. As a result, marketers will have to choose options that “best support their brand strategies.”

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Coutinho Replacement or Bust?

All the banter among reds fans recently involves strong opinions over what should have been done with the bundle of money the club acquired from the Coutinho deal. As you could assume, Klopp and Fenway Sports Group certainly have their usual group of loyal criticizers speaking up itching for a Coutinho replacement. This is obviously common when you have a team with a rich winning history, sitting on a bundle of money, going trophy-less for much too long. Reds fans should zoom out and have a look at the club’s position going forward.



The availability of talent in the January window was underwhelming, to say the least. Many fans were crying out for a Coutinho band-aid as soon as possible. And urging the club to spend for a replacement. Most fans worried about the Coutinho-less side were primarily concerned that Liverpool would not be able to score goals against the lower ranked teams. But not being able to score goals against these teams while they’re parking the bus has been a major problem for the Reds. Even with Coutinho still in the side. No one with a sense of football will argue that Coutinho is not a good player. Or that any side wouldn’t miss him. That being said, the first half of the season, Liverpool actually fared better when Coutinho was not on the pitch. Winning more of their games percentage wise while the old number 10 was absent. For more detailed statistics of the team with and without Coutinho visit here.

Looking Forward

I won’t bore you with multiple scenarios of what we could have spent on. But bottom line, Had Liverpool rushed a replacement, we simply would have paid too much for the best replacement available. Klopp is known to be very patient and particular with his big signings. Going by the manager’s words and actions, he seems to be more concerned with making Liverpool a club that can be among the favorites to win trophies year in and year out. Rather than blunder our favorable financial position by overspending on a Coutinho band-aid.

The Reds are third in the league, only two points behind United after beating Southhampton away 2-0. Welding arguably the most dangerous front three in the entire world of football. Klopp seems to have made his intentions clear that he will not settle when it comes to personnel. And that the Anfield boss has confidence in his current side. Maybe the owners have given him confidence in his job with security. With the intention that he will not feel the pressure to sign premature replacements. Just hoping they will fit into the puzzle properly. But rather be patient and build a long-term dynasty.

Digital Marketing to the Baby Boomer

If you feel yourself getting a little long in the tooth or reflecting on the glories of Grecian Formula, you might wonder what the heck is this Digital Marketing stuff anyway? Ask your average 55-year-old about Digital Marketing and they’ll likely get uncomfortable and ask for help with their cell phone. Just know that Digital Marketing to the Baby Boomer is indeed possible.

Boomers shouldn’t feel that Digital Marketing is an unknowable expanse of information. It shouldn’t feel that way to the marketers who try to reach them either. Using Digital Marketing to reach older consumers should be simple and straightforward. Marketers can reach this older demographic in the same ways they’ve used traditional media in the past, whether it’s magazines, newspapers or TV. Think of Digital Marketing to the Baby Boomer as simply taking the basic of elements that make any marketing campaign successful, like timely and compelling content, and adapting those to a digital format.

Digital Marketing Defined 

Digital Marketing is simply any social or web-based platform. That includes everything from email to Facebook to your preferred method of watching silly cat videos.

Marketing to the Baby Boomer can be tricky. Platforms like Snapchat and Instagram that are so popular with Millennials and Gen-Xers can be difficult to understand if not downright intimidating for Baby Boomers. In fact, only 18 percent of adults 50 to 64 use Instagram while Snapchat usage is even lower hovering between 4 to 6 percent.

Embracing the Power of Boomers

Fear not though if your aim is to tap into this older generation. Boomers are embracing it more than ever. Upwards of 72 percent of them use Facebook. Recent statistics indicate that 70 percent of those 50 to 65 use a computer, tablet or smartphone to browse the web every day. Research also showed that 40 percent of Internet users over the age of 55 purchased online. 5-digital-marketing-techniques-target-older-generation/

It is also where the money is. Studies show that Boomers represent 70 percent of the nation’s income. The trend toward a greater percentage of older Americans continues unabated. In a few years, we will have reached a point where 50 percent of the population will be over 50. It’s time to look at Digital Marketing to the Baby Boomer as a vital part of your marketing efforts.

Marketing with Smart Speakers

The statistics speak volumes. More than 35 million Americans own a voice-activated device (VAD). And 62% of them will make purchases using their devices within the next month. What does this mean for your company? If you’re not marketing with smart speakers, you’re missing a great opportunity to reach customers.

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Social Media & Mental Health: A Bad Combo

As today’s society evolves, your mind does as well. The ability to adapt to changes are a key part of mental health, and social media plays a very large role in shaping your daily life. It is important to consider this before obsessively checking Facebook and Instagram.

Mental Health: What’s The Problem?

Staring at a phone, tablet, or computer screen for hours on end may leave you with a feeling of withdrawal when you attempt to do something else. Just like any addiction, short term satisfaction takes precedence over long term well being.

This feeds into a bigger problem, which is the state of mental health across the country. Being active on different social media platforms is not a bad thing on its own – the danger lies in comparing your life to someone else’s life – and you are only seeing the other person’s life in the way that they want you to. So why does your mind want to compare the two?

Social Media: What’s The Big Deal?

Social media is constantly changing and evolving, and keeping up with these changes can be very stressful. Just in the last few days, Snapchat released an extremely unpopular update, leaving its users in an uproar. And therein lies the problem – why do we care so much? The answer to this probably can be found by digging deeper into social media itself- and how it is becoming more and more entwined with the fabric of our society as a whole.

Remember: Being You is Most Important

Don’t compare yourself to what you see from others on social media. Being yourself is most important, and your mental health is tied to your perception of the world. Social media can jade this perception, which is why it is important to take a break sometimes and be mindful of the moment.

social media trends in 2018

Opportunity within Social Media Trends for Private Country Clubs

Social Media Trends - EngagementIn a world that is ever-changing, why wouldn’t the way we communicate with our customers change through social media? In the Private Country Club industry, we as marketing and communication professionals are limited to how we can engage and communicate with our members. Public advertising is not allowed in the industry. What about showing off your club  on different platforms where so many members and prospective members live? With millennials beginning to look into memberships and members more active on social platforms, it is more important than ever to study and learn what social media trends to look out for. Continue reading


Set Consulting Fees

Set Consulting Fees

One of the hardest parts of being your own boss is calculating how to set consulting fees. It’s a delicate balance. If you set your prices too low you may not be taken seriously. If the price is too high you can price yourself out of business.

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