Live Streaming News In a New Way
Many social media outlets deal with fake news issues and are quickly making changes. Announce this week, Twitter is launching a different approach with live streaming news as a new feature. They are taking this full steam ahead by looking to partner with reputable news outlets to ensure reliable sources for their users. Facebook is taking the opposite approach with the primary mission to keep users happy by cleaning up their news feed.
Twitter launched the new live streaming news feature on the side of the user’s timeline. For users in the US, the new feature was used Wednesday with Miami’s footage on the Marjory Stonemason Douglas High School shooting showing hours of live coverage. Over 50,000 viewers watched the news unfold through Twitter’s new feature. This example shows Twitter’s push for live video and the algorithmically displays news related tweets to reach their users.
The Go-To Place for Live Streaming News
Twitter continues to be the go-to place for news and will grow with success in this niche. This new concept makes sense for Twitter to offer. Statistics show breaking news makes up 56% of the most watched live content. With 330 million monthly active users, Twitter continues to develop new ways to feed the application with local common knowledge of distribution.
Twitter’s timeline will redirect users by clicking on the live videos. Twitter then takes the user to another timeline populated by tweets and real-time news. Pairing live video with conversation will connect the world to what’s happening in real time.
The new feature will offer a “hide” option to remove the video for those who are not news junkies. Live video on other social outlets are very popular, so it will be interesting to see the impact Twitter will have with this new feature.