You don’t need a big production budget to add engaging videos to your social media mix. You can easily create social media videos on a budget. In fact you can create engaging videos without spending a dime. Those low-cost videos are as close as your mobile phone. Just download a video editing app to your mobile phone and you are in business.
Create social media videos using mobile phone app
Easy-to-use video editing apps are available for Apple and android phones. Some are free and quite good making it easy for you to create social media videos on a budget. You can drop in video, photos, a voice track and music in addition to adding dissolves, wipes and text. This Creative Bloq article details six great editing apps for mobile phones.
Use Facebook Live to create social media videos on a budget
Facebook Live is another easy way to create social media videos on a budget. Live videos can be even more engaging than regular videos. Once the live video is posted the content can keep generating likes and comments with the same intrigue as the initial live content.
Keep content simple to create social media videos on a budget
According to Hootsuite, 50 percent of Facebook users view at least one video a day. To capture their attention the first three seconds of your video must be engaging. The rest of the video needs to be focused and short. A 30 to 45-second video is perfect. Don’t try to cram too much information into it. Text on the first frame helps make scanners stop and check out your video.
Less than two hours to create social media videos on a budget
Play around with your mobile phone video app. Once you understand how it functions you will find that you can create a low-cost effective social media video in one to hours from idea to finished product.