There are currently more than a dozen popular social media platforms for businesses to choose from. From Facebook, Twitter, Instagram, to Snapchat, choosing the right social media channels for your business can yield a significant ROI. The challenge lies in uncovering which platforms support not only your business objectives but also your target audience’s interests. It behooves you to understand the personality of each platform. How do your products and services align with the personalities of these social media channels? Does your target audience gravitate toward visual content? To select the right social media channels, you’ll need to develop a strategy around your products and services, as well as your target audience.
Products and Services
Although a social media channel may be popular, it may not be the right channel for your business. If your business sells health and beauty products, Instagram and Pinterest are great options to review. Both of these social media channels are designed to showcase beautiful visual content. However, if your business provides financial services, perhaps LinkedIn, Twitter, or Google+ would prove advantageous. All three of these social media platforms are great for sharing business tips and professional content. YouTube is an excellent platform for most businesses. The video-sharing platform accommodates a diverse range of content. For more information on choosing the right social media channels for your business, check out this great article by Buffer Social.
Social Media Channels for Target Audience
The demographics of your target audience will also help you select the best social media channels. Does your business appeal to a predominately female audience? If so, Pinterest may be the perfect platform for you. According to Sprout Social, Pinterest offers the most significant reach among women. In fact, 42 percent of online women are Pinterest users. Additionally, 34 percent of users are aged 18-29 and 28 percent are aged 30-49. However, if your target audience is predominately millennials, Snapchat should serve you well. Today, 60 percent of Snapchat users in America are 24 years old and under. And, more than 100 million users consume at least 30 minutes of content daily!
Choosing the right social media channels for your business will prove beneficial to your organization and your audience. For more best practices, please be sure to check out this blog space again soon!