FIFA Women’s World Cup Social Channels Have Booming Numbers
It’s Friday afternoon at the time of this post and the US Women’s Soccer Team is hours away from its quarterfinal match versus China. And social media is paying attention.
A June poll, conducted by Influenster, suggested that 61.5% of females ages 18 and up that planned to follow this year’s World Cup planned on using social channels to do so. Only 47.7% of this group said they would follow via television.
Facebook is likely to be the most commonly used platform to follow these matches. 72.9% polled stated that they use Facebook to follow sports news. Twitter followed at 52.5% and Instagram is being used by 47.3% of respondents.
The way female fans consume their favorite sports mirror these results. In a research report published by Mary Lou Sheffer and Brad Schultz in June of 2014, it reports that using social media to attract and feed news to female sports fans is better than TV. In the report, Sheffer and Schultz write, “It has traditionally been believed that men have a greater interest in sports and consume much more of it compared to women, but that does not appear to be the case for those who consume at least two hours of mediated sports per day. The female sports audience is underserved and largely ignored. We suggest that the sports media look to social media as a means of reaching female audiences.”
How will this affect you? Will sporting associations such as FIFA, the WNBA, and the juggernaut that is the NFL pay attention? Will they increase their social media channels? Will they create innovations within these channels to cater to and attract a fan base that appears to be hungry for content?
Interesting data, to say the least. And a trend worth following.
Thoughts? Please use the comments section to voice your opinion.