Small business owners savvy enough to have jumped on the SEO bandwagon and hired someone to “do SEO” for their website are sticking their heads up out of the social media sands and looking around, wondering if they’re getting their money’s worth from their SEO strategy. Maybe their sites aren’t ranking very highly in search engine rankings. “Why can’t I find my company when I search for fill-in-the-blank?” Then frustration sets in when busy business owners feel like they’re getting taken advantage of. Sound familiar? If you’re in that situation, it’s time to take a step back and audit your SEO Strategy.
How to Conduct The SEO Strategy Audit
The first thing you need to do is go back to the basic questions about your business that you should have asked when embarking on your SEO Strategy in the first place. That was how your determined your strategic key words, right? No? Well, then it’s time to get down to business. Here’s how to do a Universal Strategy Audit in 5 Steps on Whiteboard Friday at The Moz.
Make Sure You’re Not Using Outdated SEO Strategies
SEO changes about as often as Lady Gaga changes her hairstyle. So don’t think you can pay attention to it every few years. It’s a highly dynamic process. With that being said, you need to make sure you’re not still using tactics that don’t work because it’s a waste of your time and resources and some of those tactics may actually harm your SEO Strategy by being penalized by Google. Click here to see a few of the things you should never be doing anymore.
If you’re not happy with how your site is ranking in search engines or with your sales or site visits, maybe it’s time to revisit your SEO Strategy and see if it’s still relevant. Chances are, it’s time to tweak those key words and replace ones that aren’t pulling their weight in your analytics. You are using analytics, right? And what about a blog? Surely you have one of those. If not, think about adding those two things into your strategy.