Social responsibility top trend for business and professional branding

Social responsibility is a top trend in 2015. Digital and social media platforms have allowed business and professionals seeking enhanced brand identity to leverage social responsibility benefits and opportunities.



Realized global connectivity increasing social consciousness


Business win-win
Connecting with community and serving society have become natural expectations for consumers in determining what they buy, where they work and what they invest in. The use of of social media to communicate alignment of socially responsible policies/ perspectives, cultivating and instilling such messages has become a powerful trend for improving business. Leveraging these opportunities enhances consumer trust and loyalty, becoming part of their business strategy.

Personal identity branding win-win

The power of social media has allowed for increased visibility and credibility for personal branding purposes. Socially conscious aware individuals gain a level of satisfaction by volunteering their skills to make a positive impact. The charity or cause also benefits from their time, effort and expertise. The professionals involvement allows them to identify and express their passion, purpose and vision whether their end goal is a strategic career move or merely for social networking.

According to Linkedin, this powerful trend will continue to grow. To date, more than 3.5mm LinkedIn members have signaled on their profile that they want to serve on a nonprofit board or use their skills to volunteer.

#social responsibility – Ice Bucket Challenge & Je suis Charlie
The power of social media recently connected these two distinct social causes at a speed the world has never seen. It galvanized individuals through the The Ice Bucket Challenge, which we participated in from our own back yard, supported the cure for ALS Association and struck at our heartstrings. On the global stage, Je suis Charlie allowed the world to grieve collectively and stand united in our belief for free speech.

Whether social media is used for business or personal purposes, this realized global connectivity, is more than meeting the bottom line. It is also about increasing social consciousness and fostering positive action for change.

Written by: Marissa R. Anchia, Public Affairs Unlimited, LLC


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