Yelp Isn’t Just for Wannabe Food Critics
I was once sharing my affinity for Yelp and asked my friend if she uses the app. She said, “No, Yelp is for wannabe food critics.” I understood what she meant, but I use yelp in a much different way. Here are five reasons Yelp isn’t just for wannabe food critics.
You’ve been hitting the gym quite regularly lately and you’re seeing some positive results. But for some reason, your results are slowing and the gains are fewer. This is the dreaded fitness plateau. This is one of the most frustrating and de-motivating phenomena that you can encounter in your fitness program. You can overcome your fitness plateau by changing some things in your routine. The following are some tips and advice to help you get off the plateau. Continue reading
Customers want awesome social media customer service. As customer service expectations rise, the need for a solid, well planned and executed program is table stakes if you want to compete. This is a great time to make great social customer care your competitive advantage. We are discussing how to build an awesome social media customer service program in three parts. This is Part 1 – Philosophy and Approach. Continue reading
Starting a fitness program? Great! You are on your way to a healthier more enjoyable life. That said, the next step is to hit the gym and get some big results, right? Slow down. Jumping headlong into a fitness program can leave you physically exhausted and injured. Before you head out there and tear it up, consider the following. Continue reading
Tasked with managing your agency’s next website development project? No doubt that it’s a challenging and complex task. Checklists for this process vary by role. Factors like agency size and whether the site will be developed in-house or outsourced influence project management as well. If you are working with a vendor to outsource your website development project, these tips are for you. Continue reading
Social media can serve many purposes for a non-profit. It can be educational, bring cause awareness, or raise money. Likely it will be a combination of all of the above. But as many business haves a bottom line of making money, nonprofits have a motivating need to raise funds in order to execute the services for which they exist. Some nonprofits have done a great job building a fan and follower base on social media, but the key is converting fans into donors. Who seems to be doing this well, and who could probably use a boost? Continue reading
Are those high numbers on the video post real Facebook video views?
If the Facebook video views are not dissected and one is relying on those inflated Facebook video view numbers, we’re afraid that everyone is being fooled. Let’s talk about Facebook video views and let’s get real. What are accurate Facebook video views? According to the latest statistics on a Facebook video view, if the video is watched for three seconds it is counted as a video view. Within both Instagram and Facebook if a video is viewed for three seconds it counts as a video view. Let’s compare the Facebook and Instagram video view to a You Tube video view. In a You Tube world a video view must be viewed for thirty seconds to count as a true video view. This brings us to the question is three seconds in Facebook really long enough to qualify for a video view? Continue reading
Leaders and Managers
Today, leaders and managers must be able to set the goals, develop a plan, communicate the plan, supervise execution of the plan and continually build a motivational climate. Many companies must meet the new challenges in the global world. Globalization has changed the way leaders and managers do business. What make a good leaders and managers? Continue reading
Your customer is mad and heads online to let everyone know, can you (should you) respond to a bad review in a positive way? You work hard to create a great guest experience at your winery and criticism may hurt, but how you respond to a bad review matters and it can impact your future.
5 tips to get bloggers talking about your wines
If they are not already, you absolutely want to find a way to get bloggers talking about your wines. Data collected by BlogHer shows that 87% of people have made a purchase after reading a blog review of it. There are more than 1,300 wine bloggers currently writing worldwide. It’s the new media. Continue reading
College Faculty Use Social Media More Than Workplace Employees
Faculty in the collegiate space, typically thought of by the corporate world as slow moving and behind the times, use social media platforms more than workplace employees. An April 2011 survey shows that college faculty use social media in myriad ways both professionally and personally, outpacing their corporate counterparts 2-1. While faculty reported that they were aware of most of the social platforms, Facebook, YouTube, and Blogs were noted as those that were most frequently visited and used, some out of necessity and not out of desire. Interestingly, faculty who have been in the professoriate for more than 20 years showed the same level of awareness of social media as those who have been in the field for fewer than 5.
You know women love wine and social media. The question is can you encourage women to try, and buy, your wines by engaging them in conversation online.
According to a 2014 Gallop poll, women are wine drinkers, more than 46% of women who drink alcohol choose wine as their drink of choice. Women buy 57% of all wine sold and they are buying it for consumption, not collecting it. With this kind of buying power, the potential is huge for any wine brand that can win them over. But how to reach female buyers? Pew research shows that 80% of women online regularly use social media and 77% of them are on Facebook. Women love wine and social media, to reach more female wine buyers, connect with them online.
An Effective Winter Yoga Practice Balances Kapha
Do you suffer from the “winter blues?” 10 million Americans are impacted by Seasonal Affective Disorder, the most common form of which is winter depression. Yoga and Ayurveda offer guidance on how we can create a winter yoga practice and adjust our lifestyle to combat feelings of depression and lethargy. Continue reading
A list of the top 5 FREE social media tools every social media manager needs to know about:
Hootsuite – a complete social media management system. From posting content to multiple channels, to measuring analytics to monitoring what people are saying about your brand. This platform is go-to social media platform and is one of the top rated free social media tools. Continue reading
Everyone and there dogs (literally) have an Instagram account these days, and with so many accounts it’s hard to find the top accounts to follow on Instagram. With over 300 million monthly active users, there is an Instagram account for just about anything. From fashion blogs, health tips, foodie blogs, and inspirational quotes, here is a list of Instagram accounts you don’t want to miss out on:
There are 5 steps to mastering the fears of a new social manager. Becoming a social media manager can be scary. What if you post the wrong article, what if you post with a misspelling. There are so many things that can go wrong, but you have to get over that fear in order to be successful. With a little bit of practice all will be fine. Continue reading
As reported by the American Bar Association’s 2014 Legal Technology Survey Report, LinkedIn is a lawyer’s preferred social media platform. In early 2014, LinkedIn gave users the ability to share long-form posts – it is essentially blogging on LinkedIn. This is a great feature that is only building in popularity. If you have been thinking about blogging, a good way to test the waters is by using the long-form posts on LinkedIn. Continue reading
Amazon Prime Day was held on July 15, 2015 and had been a highly talked about event for the past few weeks! One thing people wondered about was the types of new deals that would appear on the website. Many people were also concerned with the fact that Amazon Prime Day would not be a big hit since people had to purchase a Prime account in order to even take part in the deals. That said the news has broken on weather Amazon Prime Day was a success or not! Continue reading
HDR or High Dynamic Range photography is the ratio of light to dark in photography.
Why would it be necessary to use HDR? To create an image in which there is too much light or shadows in a scene. A camera lens does not have the dynamic range to view a scene like our eyes. A human eye has an extraordinary range and sees what is going on in the shadows.
HDR photography is done by capturing several different exposures, from extremely over-exposed to under-exposed and a few exposures in between. The images are then combined using image editing software. Equipment you will need for HDR photography, digital camera, tripod and image editing software. Continue reading
As a social media manager you may find it difficult to say organized. You walk into work everyday with a plan. As soon you sit down all the fire alarms set off. You have to post a new press release, you have to socialize an event, you have an angry client on twitter that you have to address, and you have a spontaneous meeting that derailed your day. That’s the typical day of a social media manager. How can one effectively get through the day organized in such a way that the fire alarms don’t totally throw your day off?
Organizing your social media can be difficult, but don’t let that stop you from getting it done. Continue reading
Now you know have some tips regarding LinkedIn endorsements and groups, but how do you develop business using LinkedIn? First and foremost, make connections with colleagues, peers, clients, potential clients, and those you admire. When making the connection, don’t make the mistake of using the canned LinkedIn connection request, because it’s about making a connection with someone. Instead, write a quick personalized message. If you don’t know them, explain why you are reaching out to them. In addition to connecting with them on LinkedIn, set up a Newsle alert and as Newsle says, “never miss an article about someone who matters to you.”
This leads to the second tip, Be Human! Congratulate people on new jobs, wish them happy birthday, and applaud them on work anniversaries. Also, send a message to your connection when a Newsle alert pops up. It will only be flattering when you acknowledge them.