Social media is very important in today’s digital age and social media can drive sales, but that depends on how well a company uses the tools provided for each platform. First and foremost, if a company is not present online they are probably perceived as untrustworthy, hiding something, or they don’t care enough about their customers to interact with them on a personal basis, so it is important to have a social media presence. That said social media is a tool that can be used for so many different things, like customer service, announcing new products and services, and even telling customers about new deals, but the one thing that every business wants is for their efforts to drive sales!
So how do you than use social media to drive sales? Well, it depends on how much effort and time your business puts in. According to Bryan Kramer, the CEO of Pure Matter, the best strategy is not to sell, but to spend your time listening on all the different platforms. Below are 3 tactics that if businesses use show how social media can drive sales. Continue reading