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happy customers jumping for joy because you gave great social customer care

Make Great Social Customer Care Your Competitive Advantage

Great social customer care, delivering the customer experience people want in social media, can become your competitive advantage. It may even make your customers jump for joy.

Everybody Wants Great Social Customer Care

Think of yourself as a customer. When you buy something that doesn’t work or stops working, how does it feel? What do you do? Chances are you don’t want to call the 800 because that’s usually not a good experience. If you tweet them and they answer that would feel pretty good, wouldn’t it? Continue reading

Coping in an open office

Is coping in an open office possible while keeping your sanity?   Shared office spaces save companies money, but only if employees are able to concentrate and thrive. Today’s open office environments are designed to encourage collaboration and workflow, but many studies suggest they are not as effective . Here are a few tips to help you navigate in an open environment. Continue reading

Help! They Made Me Social Media Manager

social media managerNonprofits are constantly trying to find ways to cut costs so that they most money possible goes to providing services to their clients. Those that are behind the digital marketing curve will often toss the reigns of their social media to some young new hire to be done among their other many roles. For those newbies, the learning curve is high. Here are some quick tips if you wake up to find yourself a social media manager for your nonprofit.  Continue reading

When to live blog

Live blogging has become a key tactic for news outlets and individuals covering big events. Understanding how to use the form for your company or clients can help you make the most of major events and news. The key is knowing when to live blog. Continue reading

Leaders and Managers

LeaderLeaders and Managers

Today, leaders and managers must be able to set the goals, develop a plan, communicate the plan, supervise execution of the plan and continually build a motivational climate.  Many companies must meet the new challenges in the global world.  Globalization has changed the way leaders and managers do business.  What make a good leaders and managers?   Continue reading

Snapping while Chatting

snapSnapchat: Texting of 2016. But, one must ask, when is it appropriate to Snapchat in the work place? Or can it be pulled off without being noticed? Is it possible ? Always great questions. Generation X? Generation Y? It doesn’t matter. Here’s the 101 on how to Snapchat at properly work. There are only two big rules you must follow.  Continue reading

A Leader’s Legacy

great-leader

Thesis

What makes a great leader?  A leader is a person who wants to be the face of an organization, the person responsible for success and failure, the person who has all the right answer, and is someone who has no room for improvement.  These tend to be commonly held beliefs in our society and “A Leader’s Legacy” sets out to show how these beliefs are not only wrong but how true leaders act.  The book discusses what it is to be a leader and how legacies are left behind.  The book disputes leaders are born or made, and shows that leaders aren’t always the charismatic  or natural leaders. Continue reading

Women Love Wine and Social Media

You know women love wine and social media. The question is can you encourage women to try, and buy, your wines by engaging them in conversation online.

This is a photo of Women Love Wine and Social Media.According to a 2014 Gallop poll, women are wine drinkers, more than 46% of women who drink alcohol choose wine as their drink of choice. Women buy 57% of all wine sold and they are buying it for consumption, not collecting it. With this kind of buying power, the potential is huge for any wine brand that can win them over. But how to reach female buyers? Pew research shows that 80% of women online regularly use social media and 77% of them are on Facebook. Women love wine and social media, to reach more female wine buyers, connect with them online.

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Free Social Media Tools

A list of the top 5 FREE social media tools every social media manager needs to know about:

hootsuite-social-media-management

Hootsuite – a complete social media management system. From posting content to multiple channels, to measuring analytics to monitoring what people are saying about your brand. This platform is go-to social media platform and is one of the top rated free social media tools. Continue reading

2015 Social Media Updates

social-media-worldThere is no denying that social media has turned our world upside down. It has completely transformed the way we communicate. As marketers and communicators, it is vital to stay up-to-date in the ever changing landscape of social media. Here are some 2015 social media updates you won’t want to miss out on.

 

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How to: Convice your boss the power of social media

Social media is ranked the most difficult marketing tactic. Surprised?

Why is this? And why does your boss not understand the importance of investing time and resources into doing it right?

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How to: Grow Your Brand on Instagram

How to grow your brand on Instagram and get noticed.

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The power of Instagram is enormous – more than 16 billion photos have been shared to date, with an average of 55 million uploaded each day. Social media users interact with brands on Instagram 58 times more than they do on Facebook, and a whopping 120 times more than on Twitter. With so many users, it’s hard to get noticed. Increasing brand visibility and building a community on Instagram is one of the most challenging things to do, but follow these 5 steps and you will reach your goal in no time.

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Social Media Can Drive Sales

social media can drive sales platforms

Social media is very important in today’s digital age and social media can drive sales, but that depends on how well a company uses the tools provided for each platform. First and foremost, if a company is not present online they are probably perceived as untrustworthy, hiding something, or they don’t care enough about their customers to interact with them on a personal basis, so it is important to have a social media presence. That said social media is a tool that can be used for so many different things, like customer service, announcing new products and services, and even telling customers about new deals, but the one thing that every business wants is for their efforts to drive sales!

So how do you than use social media to drive sales? Well, it depends on how much effort and time your business puts in. According to Bryan Kramer, the CEO of Pure Matter, the best strategy is not to sell, but to spend your time listening on all the different platforms. Below are 3 tactics that if businesses use show how social media can drive sales. Continue reading

Community non-profit engagement strategy ideas

Community non-profit engagement strategy ideas

Do you want to develop your nonprofit while raising awareness in your community? Would you like to maintain your clients and grow that number? You need a “Community non-profit engagement strategy”. A committee meeting is a great place to collaborate ideas and information needed to present your current and new members of your non-profit. Having a nonprofit updated checklist is vital to your success.

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