What are the elements of a good press conference? Beyond basic planning and logistics, a good press conference captures a certain essence appropriate to the announcement. It reinforces your brand and connects to your audience. While the nature of a press conference can vary widely, here’s a few insights to consider. Continue reading
Social media involves a combination of scheduled, loosely-planned, and reactive posting. When you are out at an event and need to create content and post on the go, you want to easy to use tools that meet all of your needs. Sorting through photo editing and/or typography apps can be overwhelming as there are so many options. If you are looking for the best mobile editing app to create content that is easily personalized to your brand and each platform, look no further than Over. Continue reading
There are a lot of social media managers that are working at a company too small for a professional photographer or design team. That means they are going to rely heavily on stock photography. As price is always a concern for people in business or the non-profit world, here is a list of the 5 best free stock photography sites for you to use.
People have short attention spans, so how do you catch their eye and tell the story of your wine? Are you using video – if not, you must start. The visual impact of video communicates in ways that other methods can’t. Adding videos to your social media can increase click through rates by 96%. Continue reading
5 tips to get bloggers talking about your wines
If they are not already, you absolutely want to find a way to get bloggers talking about your wines. Data collected by BlogHer shows that 87% of people have made a purchase after reading a blog review of it. There are more than 1,300 wine bloggers currently writing worldwide. It’s the new media. Continue reading
You know women love wine and social media. The question is can you encourage women to try, and buy, your wines by engaging them in conversation online.
According to a 2014 Gallop poll, women are wine drinkers, more than 46% of women who drink alcohol choose wine as their drink of choice. Women buy 57% of all wine sold and they are buying it for consumption, not collecting it. With this kind of buying power, the potential is huge for any wine brand that can win them over. But how to reach female buyers? Pew research shows that 80% of women online regularly use social media and 77% of them are on Facebook. Women love wine and social media, to reach more female wine buyers, connect with them online.
To Facebook Friend Your Boss, Or Not To Facebook Friend Your Boss; that seems to be the question of the century. Facebook Etiquette Today: Private lives have always been just that; private; until the first appearance of Facebook on college campuses in 2004 and in the work place in 2007. Before then, personal and private lives were shared through word of mouth, phone calls, letters, and emails. Now, no matter much one tries to keep their private and work lives separate from each other, they seem to always mix when it comes to social media. Private lives were easier to control before Facebook because it was controlled mostly by the person speaking and not other people tagging on your behalf. Facebook allows people to place every moment in their every day lives online, while the human race has lost the art of communication in person. Continue reading
So you’ve tweeted a picture-perfect shot of your vines glistening in the California sun, fabulous. But are wine and social media the perfect blend to increased sales at your winery?
Consider that the last of the millennials have just turned 21 and are drinking more wine than any other generation. Of the 77 million young people classified as millennials, well over half are choosing wine as their beverage of choice. Wine and social media are the perfect blend to higher winery sales. Continue reading
A list of the top 5 FREE social media tools every social media manager needs to know about:
Hootsuite – a complete social media management system. From posting content to multiple channels, to measuring analytics to monitoring what people are saying about your brand. This platform is go-to social media platform and is one of the top rated free social media tools. Continue reading
There is no denying that social media has turned our world upside down. It has completely transformed the way we communicate. As marketers and communicators, it is vital to stay up-to-date in the ever changing landscape of social media. Here are some 2015 social media updates you won’t want to miss out on.
In last week’s blog post, it was reported that the Dallas Mavericks and center DeAndre Jordan had come to terms on a four-year contract. Between that verbal agreement on July 3rd and the first day players are actually allowed to sign these new deals, July 9th, Jordan had a change of heart and decided to return to the Los Angeles Clippers. Social media, of course, went bananas. Players took to Twitter and Instagram about last-minute negotiations, an emoji bonanza kept things entertaining, and ESPN’s Chris Broussard sent out a tweet about Dallas Mavericks owner, Mark Cuban, that started the Cuban Broussard Twitter War. Continue reading
If you’re not using Twitter for business than you’re probably missing out on reaching a whole group of potential customers! Many businesses have incorporated Twitter into their social media marketing and most have found success. That said it is important to know how to use your Twitter account to its full potential, especially when it is a company account. Below are a few steps to help you use Twitter for business for efficiently. Continue reading
In age of Twitter NBA Free Agency much more accessible for fans
The news just broke that former Clippers center and unrestricted free agent, DeAndre Jordan, has reportedly come to terms with the Dallas Mavericks, and if you been following NBA Free Agency on Twitter, this should come as no surprise to you. Continue reading
Social Media will become a viable choice for Content Distribution.
Social Media is defined as; forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content. Content Distribution, as it relates to television can be generally defined as; the systematic placement of entertainment programming throughout a specific territory. The content distribution team, may currently choose several different strategies and platforms; broadcast network television (ABC, NBC, CBS…), syndicated broadcast television (various television stations throughout the country), cable television (Time Warmer, Comcast..) satellite television (Direct TV, DisH…), internet based streaming sites (Netflix, Hulu,…), internet based social media platforms (Facebook, Youtube…).
Despite the current Social Media definition, there has always been small, personal communities to share ideas and messages. The later was called “water cooler conversations”, “hanging out”, and “talking on the telephone”. However, technology has now connected the populations of the world in ways that most could not imagine 15-20 years ago. In regard to television, the closest program to “go viral”, was ABC’s “Who Wants to be a Millionaire”. The gameshow airing in primetime on consecutive nights, broke virtually every ratings record. Elevating host Regis Philbin, to the status of “The Man who saved the Network”. A statement that is arguably true.
Now the internet, and new tech hardware has taken social media to it’s current form, and placed all content within it’s streaming grasp. SnapChat, the disappearing message app, has launched a new entertainment feed called “Discover”. Facebook’s newsfeed is more substantial everyday, and I wouldn’t rule out scheduled programming going forward. Twitter has increased the availability of embedded video, and may stream content live regularly at some point. And Youtube, has become a viable alternative to television as we currently know it. And with the addition of NFL programming, it’s footprint will only grow at an exponential rate.
What we have in effect, is a convergence of platforms which compete for public attention. The question is, can you get enough Dr Phil, Live with Kelly and Michael, or Entertainment Tonight by liking their Facebook page, or subscribing to their Youtube channel? The television studios are hoping the answer is no, or at least, not anytime soon. However, unlike the terminal, historic decision to go VHS or Beta. Hollywood is making sure their programming is available on all platforms. As the public decides who the ultimate distribution survivors will be. The studios will be ready to expand or shutdown, whatever the situation or business decision warrants.
So the future of Social Media is an ever increasing intimate relationship with Content Distribution. The day may come (sooner than later), when you watch your daily episode of Ellen, on her Facebook page. The same is true for any other programming that you currently find on broadcast or cable television. The technology is here, the studios and social media platforms are just waiting for the FCC, and the Supreme Court to catch up.
Facebook COO Sheryl Sandberg and CEO Mark Zuckerberg sent a big “thank you” last week to Facebook advertisers and announced they had reached two million active advertisers. In spite of the nice “thanks,” that’s probably good and bad news for advertisers. Continue reading
What is Business development using social media? Development/growth for your business using Facebook, Twitter and other social media outlets. Walk though the introduction of social media platforms and how to use them to develop your business. Today’s market is full of ways to connect with your audience using social media platforms. We will start at your website and work our way out! Continue reading
Social Media Marketing is like any other competition.
Quoting Sun Tzu, the great Chinese military general and strategist. Every war is won before it is ever fought. When related to the Oscar’s, and it’s Social Media Marketing plan. One can easily determine that 2015 performance, would fall short of expectations. The Oscar’s award ceremony 2014, was hosted by comedian and talk show host Ellen Degeneres. Ellen’s performance and personal photography introduced most of the country and world to the “celebrity selfie”. One of which, became the most shared and retweeted pic in the history of social media. Was it just luck, a better than average night, or was it predictable from the beginning? Taking a closer look, Ellen has 39.8 Twitter followers, and the very best Social Media team in Daytime television. Accordingly, Ellen is the #1 syndicated talk show, commanding a legion regular viewers A18-49, and A25-54. So there should not have been any doubt that she would deliver the most memorable Oscar performance in recent history.
Fast forward to 2015, and the Oscar’s ceremony hosted by Neil Patrick Harris. A notable actor, comedian, with a Twitter following of 13.9 million followers. Neil is unfortunately without a dedicated Social Media team to keep his followers and fans informed. Also note the difference between a primarily film and stage actor, vs a daily television talk show host. The later becomes part of your daily life, which for many is almost like their BFF.
So why is anyone surprised that the telecast performed poorly in ratings and tweets when compared to the Oscar’s 2014? Was it the “Snowden joke”, Neil’s nearly nude “Birdman” parody, or the numerous “mispronunciations” posed as humorous? That made viewers run to cable programming, Netflix, or to “call their parents”. When applying Sun Tzu’s principals, the war was lost before the telecast started. With the assumption that most everything else was equal, there can be no other logical conclusion. However, there was one Social Media anomaly. Facebook enjoyed an notable increase in Oscar related posts, when compared to 2014. As a relatively new member of Facebook, I believe the increase is easy to explain. Facebook usage has continued to grow at a far greater rate than Twitter, and is now part of mainstream America’s daily life. Parents consider preventing their children from accessing Facebook, too harsh a punishment. Finding that suspending their driving privileges or withholding their allowance is more humane and acceptable. In addition, ABC has a huge presence on Facebook. The alphabet network recently inked a deal with Facebook, to stream exclusive red carpet, and behind the scenes footage via Facebook. From which it was all to easy to “like” and “share” everything.
Almost immediately after the awards show, a underground movement started to support “Kevin Hart” as next year’s host of The Oscar’s. With 16.9 million Twitter followers, about 20% more the Neil Patrick Harris. The Social Media Marketing team and selection committee is off to a good start.
As a school district public relations professional, you are working diligently to pitch story ideas to area, state, and national news media to obtain coverage for your district. With so many educational entities vying for news media attention, some public relations experts recommend that you add Twitter story pitches to your social media strategies for communicating to journalists.
In many cases, print, television, and digital journalists still prefer story pitches in an email. Some reporters like to use Facebook. Building a professional relationship with the news media is also still a critical part of the job. Continue reading
Knowing how to use the latest in digital advancements is a vital role to your company’s success. Have you noticed a multitude of new trending ways to market your brand, expand knowledge and endless opportunities? Have you thrown a curve ball lately? Business plus digital equals progression let’s go from phone-book to digital. Meetings in a boardroom are decreasing while digital meetings are increasing. Live in future for your business. What is your next step?
Resistance is futile, Social Media has Changed My Life
First, I freely admit that I’m late to the social media game. Like many that find themselves in the 50 plus demographic, I was clearly resistant to change. I even resisted “texting”, until the President of our corporate division texted me to schedule an urgent conference call. Needless to say, I immediately joined the texting rank and file. Then along came Facebook, Instagram, Twitter, etc, etc! Years ago, I rolled my eyes at the IPO valuations, saying “I would never buy that company stock for one dollar”. Now I find myself with not only with a toe, but in “tech water” that has now reached my knee. Again clearly late, but social media has changed my life.
Sunrise, and I’m awakened by the chime of a Facebook notification from my new iPhone. I have a fully functional original 3G iPhone, with a clear unbroken screen. When my iPhone 6 salesman saw it, he says “OMG”, where did you get that? Does it still work? Then proceeded to call his co-workers over to see it. I felt like a walking, talking, relic of the Smithsonian Museum. Actually, my only reason for upgrading, was to gain access to mobile social media. Once again, social media has changed my life.
As I sip morning coffee, Facebook is opened and scanned before AOL, email, and letting the dogs out. OMG, social media has changed my life. My the time I reach my desk, I’m half way through my third cup. Having scanned and read all incoming emails. One message is from a new young TV producer. He has a new show, and is looking for help getting it “on the air”. The later phrase now being a ten-plus headed Hydra. Once powered up, I “google” his name, and a couple small projects come up. Quick scan, reading and almost done. “Chime”, Facebook notification on the iPhone and iPad ringing in concert. Quick check on “Instant Messenger”, and I’m back checking out the new guy. Quick click to “LinkedIn”, and search for his profile. Ok, here he is, only 6 connections in common, so he hasn’t been around very long, decent picture, appears intelligent. I place him on my calendar to email later in the day.
As I read my daily media publications online, I notice a friend’s project that was just picked up by a network. Back to LinkedIn, pull up the connection, write a quick “congrats” to him and hit send. Then I remember a similar project, that the networks passed on. What was that guy’s name? Back to “google”, quick search, to LinkedIn, 2nd degree connection, quick note, hit send.
As the time reaches 10:30a CST, “chimes” equal 6 Facebook, and 2 LinkedIn notifications, again in concert from my iPhone and iPad, which sit on opposite sides of my iMac. Ok, it’s 8:30a on the west coast, and everyone is either in or in route to the office. OMG, social media has changed my life!
The Social Media team for the Wendy Williams Show, is one of the best in the business.
During the Nielsen November 2014 sweep, Wendy Williams faced an avalanche of criticism on Social Media. The negative, and insulting tweets, posts, and comments were the result of a less than perfect biopic called “Aaliyah: The Princess of R&B”. Which premiered on the Lifetime cable channel during this critical ratings period. Wendy Williams, host of her own syndicated talk show was Executive Producer of the title. All month, as the air date for the Aaliyah project neared. Ms Williams shamelessly promoted “Aaliyah” on her daily syndicated talk show, The Wendy Williams website, and via Social Media. Promising to “get it right”, and produce a film that everyone could be proud of. A tribute to Aaliyah, the much loved and revered singer/actress, who died tragically in a plane crash during the summer of 2001. She left this world at age 22, on the verge of true super stardom. Fortunately for Ms Williams, her Social Media team was “listening”, and may have saved The Wendy Williams Show.
From the start, there were problems developing the title. First, Aaliyah’s parents refused to allow the usage of original music in the film. Then, one major actress, followed by others dropped out of the project. Still with limited resources, the project moved forward. A process covered step by step on Social Media. Many voiced their concern, and felt the project should not continue. However, throughout the process, Ms. Williams used her various platforms to promote the title.
The result can only be called a disaster, as the critics were swift, and lethal. Social Media platforms Twitter, Facebook, and Instagram lit up the internet. Critics not only trashed the movie, but went after Wendy Williams personally. The onslaught of toxic tweets, posts, and comments demanded a personal on-air apology from Ms Williams. This situation was made worst, when Ms Williams while addressing the movie on-air, said “her phone was broken”. And that she was unaware of the backlash on Social Media until that morning. The less than sincere excuses only enraged the critics, and they started discussing a boycott of the show. The internet erupted in pointed, hostile criticism of Wendy Williams over the next several days. Finally, with everyone watching and waiting, Wendy addressed the biopic on the show. In total triumph and a big smile, Wendy Williams said that the movie was a huge success! And was the #2 rated title to air on Lifetime in all of 2014. Again, the Social Media team was listening, and may have saved The Wendy Williams Show.
Over the next few days, positive tweets, posts, and comments started to hit the platforms. In some cases, addressing an insult, and suggesting “its time to move on”. Within the next few weeks, the boycott had lost steam, and the critics decided to let sleeping dogs lie silent. Again, her excellent Social Media team may have saved the Wendy Williams Show.
Maximize the value of your media content.
Have you ever wondered why “Live with Kelly and Michael” airs on Fox in Dallas, but airs on CBS in New Orleans, and ABC in New York? Why are they on different channels? “Good Morning America” airs only on ABC, and “The Today Show” only on NBC in every city. So why are shows like Ellen, Dr. Phil and Wendy Williams on different channels in almost every area of the country? The reason, is that the owners of those shows want to maximize the value of their media content. Syndication allows the distribution agents of a program to license the broadcast rights individually in just over 211 different domestic markets. The largest being New York, followed by Los Angeles, Chicago, Philadelphia, on down to Glendive, Montana. The later being #211, the smallest market in the country.
Although both are considered media content, there are basically two types of syndicated television shows. The first is called “Offnet”, which means “off network”. Simply put, these are shows that premiered on the Network (ABC, NBC, CBS, FOX). Generally shows with 4 or more seasons on the network, become candidates for syndication. One of the most successful offset shows is “Seinfeld”, which went into syndication with 8 seasons of episodes. So far, Seinfeld has generated over 3 billion dollars domestically. And will likely continue to air for the next 50 plus years. The second type is called “1st run”, which means that the program premiered in syndication, and not on one of the networks. Historically, the most successful 1st run show is “Oprah”, domestically easily averaging over 100 million dollars annually, during it’s 25 year syndication run.
Now for the very first time, there is a new entry into the syndication gold mine. Youtube, one of the major social media platforms has become a player in the syndication marketplace. Just recently, President Obama touting the Affordable Care Act, utilized Youtube to pitch those millennials not reached by traditional media platforms. The result was an incredible increase of plus 40% in traffic the very next day. In addition, The NFL just recently signed a deal to stream game highlights and commentary on their own Youtube channel. As you should know, The NFL is the most expensive media content in the world. For example, parent company Walt Disney pays over $100 million, for each weekly installment of ESPN Monday Night Football. The deal not only legitimizes Youtube as a viable alternative to television as we know it. It opens the door for Youtube to complete future deals with MLB, Nascar, and The NBA. Once again allowing the owners of media content to maximize the value within yet another platform.
Social Media can drive television viewership. How you accomplish your goal depends on the environment of the television program.
Major Networks, Cable channels, Syndication Studios, and Local Broadcast Stations all use Social Media to Drive Television Viewership.
First lets look at the major broadcast networks, and their efforts to promote existing and new programs. To date, Social Media has been very effective in driving viewers to the small screen. In addition to posting ads on major social platforms, they enlist the efforts of their program stars to Tweet, post to Facebook, and post to Instagram. Many times engaging viewers before, during, and after the program has aired. Overall, Social Media is now a major component to broadcast network success. Programs like Empire on FOX, Scandal and Black-ish on ABC have been very successful using Social Media to drive television viewership. The networks utilize Social Media to a lesser extent for programs that have already been on the air, and have a loyal audience. National Cable channels operate similar to the national broadcast networks, but on a smaller scale. That is with the exception of the ESPN Networks. They are the highest producing channels within the cable universe. ESPN, FOX Sports, NBC Sports and all other cable sports channels use Social Media to drive television viewership.
Now, lets look at syndication studios and their efforts to utilize Social Media. The very nature of syndication, makes their jobs more difficult. There are over 211 individual markets that can be potentially licensed for each syndicated program. A show like Ellen may air at 9a in one market on the east coast, a different time on various stations in the central time zone, and any number of variations in time period and stations on the west coast. Therefore tweets, and postings should be made in relation to the entire day. Syndicated programs also run contests for viewers, far more often than their network counterparts. Social Media is a great platform to promote those efforts. The real tricky part, is personalizing the tweets, posts, etc for a particular market or station. Several syndicated shows do a great job on Social Media. Talk shows Ellen, Kelly and Michael, and Wendy Williams have been very successful with Social Media. Older shows like Wheel of Fortune are rarely promoted on Social Media. Second only to the major broadcast networks, syndication studios use Social Media to drive television viewership.
Finally, lets look at the local broadcast affiliate. For example, WFAA in Dallas is an ABC affiliate station, but is owned by Gannett. They are a large and extremely successful television station group with the resources for a excellent social media team. Instead of network or syndicated programs that run on their station. Their Social Media team focuses on local news, which is their greatest source of revenue. On air talent, must also tweet, post, and update their Social Media. To maximize ratings, local affiliates use Social Media to drive television viewership.