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Tweet With Images For Better Engagement

This is an illustration with the words Twitter Loves Images and a picture of a bird to illustrate why you should Tweet with images.Twitter has a reputation as a chaotic mess full of zippy 140 character, hashtag riddled one liners and sometimes a link that readers often skip over. And who can blame them? Text by itself is less than engaging in our highly visual social media world. If you want people to be more likely to favorite and retweet your tweets, you need to catch their attention by making sure you tweet with images imbedded in the tweet, not just a link to an image.

The Case for Visual Content on Twitter

According to a blog post titled 19 Fascinating Statistics That Make the Case for Using Visual Content in Your Marketing, 90% of information relayed to the brain is visual and visuals are processed 60,000 times faster than text.

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Social Media Marketing and the Oscar’s 2015

 

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Social Media Marketing is like any other competition.

Quoting Sun Tzu, the great Chinese military general and strategist.  Every war is won before it is ever fought.  When related to the Oscar’s, and it’s Social Media Marketing plan.  One can easily determine that 2015 performance, would fall short of expectations.  The Oscar’s award ceremony 2014, was hosted by comedian and talk show host Ellen Degeneres.  Ellen’s performance and personal photography introduced most of the country and world to the “celebrity selfie”.  One of which, became the most shared and retweeted pic in the history of social media.  Was it just luck, a better than average night, or was it predictable from the beginning?  Taking a closer look, Ellen has 39.8 Twitter followers, and the very best Social Media team in Daytime television.  Accordingly, Ellen is the #1 syndicated talk show, commanding a legion regular viewers A18-49, and A25-54.  So there should not have been any doubt that she would deliver the most memorable Oscar performance in recent history.

Fast forward to 2015, and the Oscar’s ceremony hosted by Neil Patrick Harris.  A notable actor, comedian, with a Twitter following of 13.9 million followers.  Neil is unfortunately without a dedicated Social Media team to keep his followers and fans informed.  Also note the difference between a primarily film and stage actor, vs a daily television talk show host.  The later becomes part of your daily life, which for many is almost like their BFF.

So why is anyone surprised that the telecast performed poorly in ratings and tweets when compared to the Oscar’s 2014?  Was it the “Snowden joke”, Neil’s nearly nude “Birdman” parody, or the numerous “mispronunciations” posed as humorous?  That made viewers run to cable programming, Netflix, or to “call their parents”.  When applying Sun Tzu’s principals, the war was lost before the telecast started.  With the assumption that most everything else was equal, there can be no other logical conclusion.  However, there was one Social Media anomaly.  Facebook enjoyed an notable increase in Oscar related posts, when compared to 2014.  As a relatively new member of Facebook, I believe the increase is easy to explain.  Facebook usage has continued to grow at a far greater rate than Twitter, and is now part of mainstream America’s daily life.  Parents consider preventing their children from accessing Facebook, too harsh a punishment. Finding that suspending their driving privileges or withholding their allowance is more humane and acceptable.  In addition, ABC has a huge presence on Facebook.  The alphabet network recently inked a deal with Facebook, to stream exclusive red carpet, and behind the scenes footage via Facebook.   From which it was all to easy to “like” and “share” everything.

Almost immediately after the awards show, a underground movement started to support “Kevin Hart” as next year’s host of The Oscar’s.  With 16.9 million Twitter followers, about 20% more the Neil Patrick Harris.  The Social Media Marketing team and selection committee is off to a good start.

 

http://www.theguardian.com/film/2015/feb/24/neil-patrick-harris-oscars-lowest-ratings-since-2009

http://www.foxnews.com/entertainment/2015/02/23/neil-patrick-harris-turns-oscars-2015-into-snoozefest/

http://www.rollingstone.com/movies/features/oscars-2015-neil-patrick-harris-best-zingers-20150222

 

Twitter Story Pitches May Yield School Media Coverage

 

Twitter story pitches increases media coverage.As a school district public relations professional, you are working diligently to pitch story ideas to area, state, and national news media to obtain coverage for your district. With so many educational entities vying for news media attention, some public relations experts recommend that you add Twitter story pitches to your social media strategies for communicating to journalists.

In many cases, print, television, and digital journalists still prefer story pitches in an email. Some reporters like to use Facebook. Building a professional relationship with the news media is also still a critical part of the job. Continue reading

Business plus digital equals progression

Formula (b+d=p) Business plus digital equals progression

Formula to success 

 Knowing how to use the latest in digital advancements is a vital role to your company’s success. Have you noticed a multitude of new trending ways to market your brand, expand knowledge and endless opportunities? Have you thrown a curve ball lately? Business plus digital equals progression let’s go from phone-book to digital. Meetings in a boardroom are decreasing while digital meetings are increasing. Live in future for your business. What is your next step?

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It’s Time to Chat about SnapChat

snapchat header

It’s Time to Chat about SnapChat

 

It’s a typical weekend and your teenager’s friends come over for a visit. They are eager to play video games, go outside or go shopping. As usual you impede their progress with a quick discussion. Instead of talking about their social lives or school, we find ourselves engaging them in conversation about the latest social media communications they are using. This is how, as adults, we first heard about SnapChat. Most of us saw it as a mischievous teen app with potentially bad implications. According to securemama.com, – “SnapChat was built seemingly to conquer the ill’s of sexting and taking inappropriate pictures”. Oh no! It’s time to chat about SnapChat. Continue reading

Learning from Product Reviews on Social Media

Product Review for 1-800-Flowers Valentine's FailThis past Saturday was Valentine’s Day, a day that many people associate with giving gifts to their loved ones. The gifts that are most related to this holiday are chocolates and flowers, and with the help of the internet, you can now have these delivered to your loved ones no matter how far away they are. Or at least, you can try. Buzzfeed documented the failure of 1-800-Flowers from this Valentine’s Day in an article that showed various unsatisfied customers who took to social media to share their product reviews. Many of the customers received seemingly automated responses.

This poor example of customer service should serve as a guide of how not to handle a situation like this. Instead, it’s an opportunity to learn about product reviews on social media. Continue reading

Syncing Your Blog to Goodreads

This is an illustration of books lined up with the words Goodreads, meet your next favorite book.To say that authors should be on Goodreads, and making the most of all its marketing potential, is like saying that scrapbooking companies should have a Pinterest presence. It’s just common sense niche social media marketing, right? Goodreads has over 25 million users and active readers. It’s an author’s gold mine. But many authors don’t make the most of Goodreads. If you already write a blog, did you know that you can enhance its reach and gain potential new readers by syncing your blog to Goodreads?

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Social responsibility top trend for business and professional branding

Social responsibility is a top trend in 2015. Digital and social media platforms have allowed business and professionals seeking enhanced brand identity to leverage social responsibility benefits and opportunities.

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